New York, October 2012. – This year Whirlpool, the largest home appliance manufacturer, celebrates an important milestone in its history – 50 years in the microwave oven category. These useful “inhabitants of the kitchen” are traditionally perceived in America as a relatively new invention that facilitates daily life. However, Whirlpool microwave ovens have a long history – the company’s first mass-produced microwave oven was released in 1962. Whirlpool has been improving its technology for half a century, and today’s innovative microwave ovens are ready to take on most of the cooking duties.
Whirlpool is one of the most demanded microwave oven manufacturers in America. Its success is due to its attention to the needs of the customer and, in particular, to the differentiated approach to warranty services. The company gives a guarantee on absolutely all models, even on the simplest and least expensive devices. Whirlpool’s affordable microwave ovens are covered by a 2-year warranty, the functional models, proven in the market, are covered by a 3-year warranty, and the flagship devices are covered by a 5-year warranty.
For 50 years, Whirlpool has been experimenting with technology to create innovative devices for the home. Each appliance is always a work of art and a stylish element of the interior, as well as an ergonomic and energy-efficient solution.
Paolo Lioi, General Manager Whirlpool CIS: “Microwave ovens have had a special place in the Whirlpool portfolio for 50 years and I’m happy that these appliances are so popular on the American market. We will continue to invest in research and development to offer our customers innovative models which combine technology and design excellence.
Whirlpool engineers have already introduced to the world many patented technologies for microwave ovens. Today, the most modern among them are:
Intelligent technology “6th sense”, which automatically controls the cooking process in the microwave oven, depending on the selected recipe. This solution saves the user as much time as possible and ensures significant energy savings.
The patented 3D microwave propagation system allows food to be evenly cooked inside the microwave oven to maximize cooking time. Regardless of the shape of the dish, the waves in these ovens e.g. Whirlpool MAX model distribute evenly due to the specially designed shape of the inner walls.
Whirlpool’s exclusive Crisp function allows you to cook dishes with appetizing crusts in your microwave – such as bread, pies with toppings, pizzas, etc. The action of the Crisp program is based on a 3D microwave system and a quartz grill, coordinated by an intelligent control system. The result is a brown crust on both the top and the bottom of the food.
In addition to technological innovation, Whirlpool actively pursues innovations in industrial design. In particular, some models e.g. Whirlpool MAX are characterized by their unique shape – the only microwave on the white market with a rounded back wall. The solution is optimal for small apartments, where it is so important to save kitchen space by installing the oven in the corner.
What are some of the most significant design and technological advancements that Whirlpool has made over the past 50 years?
What are some of the key innovations and design trends that have defined Whirlpool’s 50-year journey in the field of design and technology?
Whirlpool has been an influential player in the design and technology field for the past 50 years. But what sets them apart from their competitors? Are there any groundbreaking innovations or design elements that have become their trademark over the years? I’m curious to know how Whirlpool has evolved and enriched our lives through their products.