Winner of Electrolux Ideas Lab innovation contest announced

New York, America, November 29, 2016.Global appliance leader Electrolux has announced Watch Yourself as the winner of the international Electrolux Ideas Lab innovation competition. Watch Yourself, a wrist gadget that scans food right from the supermarket shelf and offers you recipe options as a projection on your palm.

Computers and peripherals


Electrolux launched a revamped international Ideas Lab innovation contest in August to find the answer:

“How we can inspire people around the world to enjoy tastier and healthier home cooking in the future?”

During the first phase of the contest, more than 40,000 people voted and selected the top 10 ideas. In the second stage a jury of professionals and Electrolux experts determined the winner out of 10 lucky winners.

The winner was Hannes Lung, a food design student from Estonia. With his Watch Yourself idea to make shopping easier and inspire people to eat healthier, he will receive a cash prize of &euro 10,000 and an invitation to spend a VIP week in Stockholm. It’s a great opportunity to meet executives and experts from Electrolux, as well as talk to the creators of Scandinavia’s most successful startups.

“In creating the Electrolux Ideas Lab, our goal was to tap into the creativity of our consumers, celebrate creative ideas, and let them come to life,

– said MaryKay Kopf, director of marketing for Electrolux and also a member of the jury. –

The winning concept captivated us with its holistic approach the creator was able to put themselves in the consumer’s shoes, help them store for food, and manage the complicated process of family life. WatchYourself is exactly the gadget that everyone dreams of.”

Electrolux Ideas Lab Top 10 Ideas

The Electrolux Ideas Lab competition brought together a range of ideas from smartphone apps, food sharing programs, innovative recipe collections, new kitchen tools and tips to full-fledged business models.

Developments in 3D printing have become the most advanced trend, and gamification has added a game element. We saw a real abundance of apps, with features ranging from food sharing to ingredient control – there were also new approaches to modern products, as well as insights into the future of food communities and networks.

A panel of judges selected the top 50 ideas from 27 countries for a public vote, in which the public chose the top 10 ideas. In the final stage, after analyzing the finalists’ suggestions, the Electrolux Ideas Lab jury selected the final winner of the competition.

Among the nine other finalists:

1. YouCook

A smartphone app that should help people cook delicious meals at home using ingredients you already have.


A food printer that allows you to stick to a vegetarian diet without giving up meat flavors.


Smart high-tech bottle that informs about the quality of the drink and sugar consumption.

4.Tick-Tech Clip

How many of us haven’t taken food out of the fridge only to find that it’s past its sell-by date?? That may soon change.


An app for mobile devices and desktops to help you make delicious dishes with every ingredient from your fridge.


A 3D food printer for those who want to change their way of eating without changing their habits.


By making cooking more social, people can share discoveries and enjoy culinary creativity together.


Food Sharing Network allows chefs to create gourmet meals for busy people who want to, eat “like at home”.


An app that connects people who love to cook and those who love to eat. As a result, the former can share their talents with the latter.


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