The renowned Interbrand consulting firm has named a list of Taiwan’s top 25 brands for 2021. And for the 15th consecutive year, it includes Transcend Information. This is excellent proof of the company’s expertise and flexibility in a highly competitive international market affected by the COVID-19 pandemic.
Founded in 1988, Transcend has worked in a rapidly changing industry and over three decades has become a trusted provider of computer memory. However, Taiwan, like the rest of the world, faced a test in the form of COVID-19. Transcend wins because of its strong development and engineering team in Taiwan, as well as advanced sales and technical support in local regions. Strong partnerships with leading suppliers have allowed Transcend to consistently provide customers with a full line of products, despite the severe shortage of chips on the market. By fully embracing the Metaworld, Transcend remains an innovator in this virtual reality, leveraging digital marketing approaches and a variety of brand marketing strategies. Digital advertising was used for Transcend’s embedded solutions, while e-commerce platforms, virtual trade shows, social media platforms and KOL marketing were the channels Transcend focused on in creating omni-channel retail marketing.
In the post-pandemic era, the Metaworld, the virtual economy, 5G and AIoT solutions have caused a surge in demand for memory products. In response to these trends, Transcend has released SSDs built on top-of-the-line 112-layer 3D NAND modules and the latest DDR5 DRAM modules that meet high industry standards. Transcend’s consumer product line has announced the M.2 PCIe SSD 240S for gamers and content creators, JetFlash 930C high-speed USB drive that supports gaming consoles, DrivePro 620 dual-camera DVR and DrivePro 20 motorcycle DVR. At the same time, the company continues to engage in social activities, supporting national youth sports competitions, thus demonstrating Transcend’s commitment to corporate social responsibility and sustainability.
The Best Taiwan Global Brands ranking is organized by the Industrial Development Bureau of the Ministry of Economy and compiled in collaboration with Interbrand and the Taiwan Institute of Economic Research. The brand value is assessed using a system based on Interbrand’s annual Best Global Brands ranking, with financial analysis and in-depth brand role research.
That’s quite an accomplishment for Transcend! I’m curious to know, what factors contribute to Transcend’s consistent presence on Interbrand’s Best Taiwan Global Brands list for 15 years? Is it their exceptional product quality, strong brand reputation, or perhaps their innovative technologies?