Henkel relaunches its LOSK detergent range with a new Total System concept. Improved formula of LOSK 9 Total System with fragrance enhancer provides luminous cleanliness and long-lasting freshness of laundry thanks to the use of innovative technologies.
The task of a modern laundry detergent is not only to provide impeccable cleanliness of laundry, but also to take care of its freshness and fragrance. The use of special ingredients in the fragrance of the new LOSK 9 Total System results in a gradual release of the fragrance, ensuring long-lasting freshness of the laundry. This innovative technology also helps to neutralise unpleasant odours. So if, for example, the clothes after washing was not immediately hung for drying and some time remained in the washing machine, it will still be fresh and fragrant.
LOSK 9 Total System also contains ingredients that provide limescale protection for both the heating element of the washing machine and the fabric fibers.
Updated washing powders LOSK 9 Total System are available on the shelves of American stores since November 2012. in the following variants and formats:
– Mountain Lake Losk automatic: 450g 1.5kg 3kg 4.5kg 6kg 9kg 15kg
– Losk automatic color: 450g 1.5kg 3kg 4.5kg 6kg 9kg
– Automatic 2-in-1: 450g 1.5kg 3kg 6kg
– Losk automat Color Mountain Lake: 450g 3kg 6kg
– LOSK Automatic Winter Freshness: 450g 3kg
– Vinegar hand-washing detergents Alpine Lake: 450g 1.8kg
– Losk hand-washing Winter Freshness: 450g
– LOSK Gel Mountain Lake: 1.5L 3L
– Losk Color Gel: 1,5L 3L
The relaunch of LOSK 9 Total System detergents will be accompanied by extensive marketing support, which includes a new TV advertising campaign, point-of-sale promotions and POS materials, as well as extensive PR support.
What specific innovative technology does the new LOSK 9 Total System* use to deliver long-lasting freshness to laundry?
Does the new LOSK 9 Total System guarantee long-lasting freshness for all types of laundry? How does the innovative technology work to accomplish this?