Sony won six awards at the 2018 TIPA Awards

The prestigious TIPA Technical Image Press Association has praised Sony’s innovation and technical excellence in digital imaging products, honoring Sony cameras and lenses with a record six TIPA awards.

Best Mirrorless Full Frame Compact System Camera: α7 III

The most noticeable feature of the new α7 III is Sony’s unrivalled sensor innovation, as it features a completely new 24.2 megapixel Back-Illuminated CMOS Exmor R™ sensor, which delivers higher sensitivity, brilliant resolution and a 15-step dynamic range at low sensitivity. Combining this sensor with a host of impressive specifications and features, including 93% auto focus, fast continuous shooting at up to 10 fps with mechanical or silent shutter, a variety of 4K video shooting options and more, Sony has created a new tool that gives everyone, from amateurs to professionals, the ability to create content in new ways they never had before.

Best professional mirrorless, high-resolution compact system camera: the α7RIII

An evolutionary leap in processing power and efficiency, the full-frame α7RIII combines the high resolution of a 42.4 megapixel full-frame Exmor R CMOS sensor with back illumination, impressive shooting speeds of up to 10 fps with continuous tracking AF/AE, and excellent image quality and 4Kvideo, a wide 15-step dynamic range, high sensitivity with almost complete noise reduction and more. With such tremendous capabilities and a compact, lightweight body, this camera is an extremely handy tool for photographers, videographers, multimedia creators and all other professionals who want reliability, convenience and versatility.

The best mirrorless professional compact system camera with high speed:α9

The most innovative and technologically advanced digital camera the company has ever created, the new α9 offers a technical level of image creation and processing that has not been surpassed by any camera ever made – mirrorless, SLR or any other.

This full-frame camera supports many impressive features that simply can’t be realized in a modern DSLR camera, including fast continuous shooting without blackouts at up to 20k/s, 60 calculations per second for tracking autofocus/autofocus, minimum shutter speeds up to 1/32000 seconds, and much more. All made possible by its 35mm Exmor RS™ full frame CMOS sensor, the world’s first full frame mirrorless camera of its kind, which achieves a data processing speed 20x faster than that of previous Sony full frame mirrorless cameras.

Unique sensor coupled with the all-new higher-level BIONZ X image processor and preprocessor chip that maximizes overall processing efficiency. This industry-leading speed and innovative silent shootingi combine with a focus system that uses a staggering array of 693 phase-assist AF points. Covering approximately 93% of the frame, this focusing system guarantees reliable capture and tracking of even the fastest moving subjects crossing the frame.

Best standard zoom lens for compact system cameras: FE 24-105 mm F4 G OSS

The full-frame lens covers the range of commonly used focal lengths from 24 mm to 105 mm, combining the excellent imaging performance of the GLens™ Series with the lightest weight in its class for maximum versatility and convenience. Thus, the FE 24-105mm F4 G OSS lens can be used to capture a wide variety of subjects, including landscapes, portraits, weddings, etc.d. This lens features fast, accurate, and silent autofocus that works for both still and video, making it the perfect addition to Sony’s extensive line of E mount cameras.

Best telephoto zoom lens for compact system cameras: FE 100-400mm F4.5-5.6 GM OSS

Full Frame Lens FE 100-400mm F4.5-5.6 GM OSS meets the high resolution standards that are a hallmark of Sony’s flagship G Master™ lens series, while offering incredibly fast and accurate autofocus, lightweight and portable design, and a variety of professional features and customization options. It’s an exceptionally powerful photographic tool for amateurs and professionals, especially those who typically shoot sports or nature.

The best superzoom camera: The RX10 IV

Featuring the world’s fastest AF time of 0.03 seconds and fast continuous shooting at up to 24 fps with AF/AE AF/AE tracking, 315 phase AF points that rival the fastest professional interchangeable-lens cameras, And with the versatile ZEISS® Vario-Sonnar T*24-600mm F2.4-F4 high-zoom zoom lens, the new RX10 IV delivers an unrivalled combination of mobility and speed for those amateur and professional digital cameras looking for the ultimate all-in-one. With 4K video recording and full pixel-less readout, this powerful camera is as good for capturing video as it is for capturing stills.