The Alpha 7 IV takes the “entry-level” model in full-frame cameras to the next level with its superb image quality and speed. Thus, the camera raises the bar even higher, set earlier by Alpha 7 III. The new model features many of Sony’s most advanced technologies, including the latest BIONZ XR™ image processor and advanced autofocus, based on the system from the flagship Alpha 1 model. It was also improved the usability and reliability both in photo and video modes. Other features of the Alpha 7 IV include a 33-megapixel resolution, rich cinematic video capabilities and new connectivity and streaming features which cover customer demand for using the camera to communicate remotely.
“With the launch of the Alpha 7 III, we’ve set the bar for what users expect from a full-frame camera. Now it’s time to raise the bar even higher,” – says Andrey Kurganov, director of Sony photo and video equipment marketing in America and CIS. “Model Alpha 7 IV combines the best of Sony digital technology to create stunning photos and videos. And that means that users will be able to capture exactly what they want, regardless of the situation.”.
Stunning image quality
With its new full-frame Exmor R™ back-illuminated CMOS sensor and 33MP resolution, the camera delivers outstanding image quality and a wide sensitivity range with a maximum ISO value of 50-204800. High resolution allows you to properly display smooth color transitions, fine details and textures, while reducing noise. A 15-stop dynamic range makes it easy to capture a wide variety of expressive images, and Creative Looks makes it easy to get original looks in both stills and video.
New level of autofocus
The latest BIONZ XR™ processor, also used in the flagship Alpha 1 model, delivers high-speed autofocus, continuous continuous shooting at 10fps with subject and exposure tracking and a large buffer for smooth shooting. The Alpha 7 IV reliably tracks your subject in real time Real-Time Tracking with 759 AF points, covering around 94% of the sensor’s surface. In addition, real-time eye tracking for the first time recognizes not only human and animal eyes, but also birds, for both stills and video. Human face and eye detection accuracy has also been improved by around 30% over Alpha 7 III.
Expanded video capabilities
Alpha 7 IV builds on technology borrowed from real-world filmmaking, including S-Cinetone™. This technology, used in Sony’s prestigious Cinema Line lineup, is used extensively in the film industry, as well as by videographers, for a wide range of applications.k. Delivers vivid, cinematic images. High quality video is also achieved by shooting at 4K 60p in Super 35mm mode and up to 4k 30p with 7K oversampling in full frame mode. 10-bit color depth with 4:2:2 sampling ensures natural color transitions. XAVC S-I™ format for easy post-processing and XAVC HS™ with dual compression efficiency when required.
Demand for better autofocus in movies is growing all the time. To match them all, the Alpha 7 IV when using an E lens offers unique features such as AF Assist, which enables smooth AF focusing, and Focus Map, which helps visualize depth of field. Also available for the first time in the Alpha series, breathing compensation keeps the angle of view unchanged when switching focus can be switched off .
A true hybrid camera with more user-friendly controls
The Alpha 7 IV is a reliable hybrid still/video camera with smart ergonomics that lets you switch conveniently between stills and video. It does so with the new Alpha series’ dual-mode switch: the lower wheel lets you switch between stills/video/S&Q Time Lapse or Time Lapse the upper one switches between Auto/P/A/S/MR memory recall – saved custom settings modes. The Alpha 7 IV also features a 5.5-stop Image Stabilizer, better grip and a CFexpress Type A-compatible memory card slot for faster card recording and buffer clearing. The viewfinder has also changed compared to the Alpha 7 III: its resolution has been increased by 1.6 times to approx. 3.68 million dots. So that users can enjoy a clearer picture with the most natural colors.
Videographers can continuously shoot in 4K 60p 10 bit 4:2:2 for over an hour, thanks to a heat dissipation system. For best results when shooting video it is recommended to use optical stabilization in Active mode. Videographers will also benefit from a 3-inch side-facing tilting rotating screen with 1.03 million resolution. points approx. , the REC button on the top panel, and a high-capacity Z-battery. Alpha 7 IV body is made of magnesium alloy for strength and lightness. Additional dust and moisture protection is provided by its new structure and redesigned lens release button.vii
More Convenient Workflow
Alpha 7 IV offers the user a variety of networking features to share streaming video and other content without loss of picture or sound quality. This meets the customer’s increasing need to use the camera for real-time remote communication. The camera is now easier to connect to the Imaging Edge Mobile app using Bluetooth and fast data transfer is possible via Wi-Fi on the 5 2 bands.4 GHz.
The camera also introduces the new Shot Mark feature, which allows you to quickly jump to marked scenes within a video clip – both in the camera and in the Sony Catalyst Browse/Prepare applications.
In addition, the Alpha 7 IV has a built-in feature set to support streaming and remote communications without any additional software. When connected to a computer or smartphone, the camera can be recognized as a UVC USB Video Class and UAC USB Audio Class device, allowing for efficient video streaming. High-quality video modes such as 4K 15p and 1080 FHD 60p can be used to ensure good pictures, and digital audio interfaces allow you to connect a number of microphones and other accessories to the camera to record high-quality sound.
Environmentally conscious
As part of Sony’s Road to Zero eco programme, camera and packaging have been designed with the environment in mind. The camera uses recycled SORPLAS™ plastic which is not dependent on non-renewable energy sources and is manufactured in places where alternative sources of energy, such as solar panels, are available. Recyclable materials with minimum plastic content are used in the package.
Price and affordability
The Alpha 7 IV will be available from authorized Sony dealers in January 2022.
What are the key features and improvements of the Sony Alpha 7 IV compared to its predecessors?
The Sony Alpha 7 IV sounds impressive with its 33-megapixel full-frame sensor, but I’m curious to know more. How does this camera compare to its predecessors? Are there any significant upgrades or new features that make it worth considering? Additionally, what kind of image quality and low-light performance can users expect from this new model?
This new Sony Alpha 7 IV sounds impressive with its 33-megapixel full-frame sensor. I’m curious to know how this upgraded sensor will enhance the overall image quality and details of the photographs. Can you also tell us if there are any notable improvements in low-light performance and dynamic range? Additionally, I’d love to know if this model offers any new features or advancements compared to its predecessors.
The new Sony Alpha 7 IV’s 33-megapixel full-frame sensor will indeed provide improved image quality and detail in photographs. The higher resolution sensor will result in sharper and more detailed images, especially when zoomed in or printed at larger sizes. In terms of low-light performance, Sony cameras are known for their impressive capabilities, so we can expect the Alpha 7 IV to perform well in challenging lighting conditions. As for dynamic range, the upgraded sensor will likely offer better tonal range, allowing for more detail in highlights and shadows. In terms of new features, the Alpha 7 IV is expected to have improved autofocus performance, faster processing speeds, and possibly enhanced video capabilities. Overall, this new model is likely to offer significant advancements over its predecessors in terms of image quality, performance, and features.