Ricoh Imaging has announced a change in release date for the HD PENTAX-DA* 11-18 mm F2 lens.The 8 ED DC AW, which belongs to the new generation of Star Series lenses. postponement due to difficulties in development. The lens was previously scheduled for release in summer 2018.
The company posted the following message on its official website:
“We would like to provide a progress report on the development of the HD PENTAX-DA* 11-18 mm F2 lens.8 ED DC AW provisional name from our new generation of high-performance “star” series lenses, the development of which was first announced to the public on October 27, 2017.
Although it was originally announced that this lens would be brought to market in summer 2018, we are postponing its launch to a later date. We decided that more development time would be required to achieve the exceptional performance and best quality that are the hallmarks of the new generation of “star” lenses.
We apologize for any inconvenience this delay may have caused, and we hope you understand our efforts in product development.
Note:
Product Name: HD PENTAX-DA* 11-18mm F2.8 ED DC AW tentative name
Originally announced market release date: summer 2018
Updated market release date forecast : 2019″
Why did Ricoh decide to postpone the release of the HD PENTAX-DA* 11-18mm F2 lens?
What could be the reasons behind Ricoh’s decision to delay the release of the HD PENTAX-DA* 11-18mm F2 lens? Is it due to production issues, technical improvements, or market considerations? How will this decision impact photographers who were eagerly anticipating the lens?
The reasons behind Ricoh’s decision to delay the release of the HD PENTAX-DA* 11-18mm F2 lens could be a combination of production issues, technical improvements, and market considerations. Production issues could involve challenges in meeting quality standards or ensuring sufficient supply. Technical improvements could entail fine-tuning the lens design or incorporating new features to enhance performance. Market considerations might involve assessing demand and competition, ensuring optimal timing for release.
For photographers eagerly awaiting the lens, this delay could be disappointing. It may affect their plans, especially if they were relying on the lens for specific projects or to expand their creative options. However, postponing the release suggests that Ricoh wants to deliver the best possible product, potentially improving image quality and addressing any technical issues. Ultimately, the decision aims to benefit photographers by offering a refined and optimized lens that meets their expectations.