Midea, a major home appliance manufacturer, becomes a global partner of English Premier League soccer club Manchester City.
Manchester City Chief Operating Officer Omar Berrada: “
Before the second half of the season, we are pleased to join hands with Midea, a leading global brand that deeply impressed us, not only with the scale of its activities, but also with its ambitious plans. It is very important for us to collaborate with companies that share our philosophy and approach to innovation, and we are very optimistic about the prospects for this partnership
“.
The Midea brand will be represented at key games at Manchester City’s Etihad Stadium in the coming months. We also plan to develop an innovative digital campaign specifically for the remainder of the 2019/2020 season.
Brando Brandstetter, brand director of Midea’s international office: “
“We’ve been looking for the right partner for the last two years and we’re happy that Manchester City is the perfect one for us because the club shares our passion for making the best. The Midea team believes in creating truly convenient solutions with a consumer-oriented approach. Our new partner also offers his fans much more than just 90 minutes of exciting soccer. We are united by common values of not just winning, but winning in a meaningful way. We are very confident that the synergy between our brands will bring us to a whole new level
“.
Why does Midea support Manchester City?