For the second year, Hisense has partnered with Paris Saint-Germain FC, featuring Lionel Messi, Gianluigi Donnarummo, Sergio Ramos, Georginio Wijnaldum and Ashraf Hakimi.
Candy Pang, general manager of international marketing at Hisense, said: “
We are pleased to open the second year of our partnership with Paris Saint-Germain, one of the most successful and fastest-growing clubs in the world. The success of our first year together allows us to continue this collaboration and create the most comfortable solutions for watching Paris Saint-Germain games. The return of the fans to the Parc de France stadium as well as a number of new players signed with the club will make the upcoming season really unforgettable
Marc Armstrong, Director of Partnerships at Paris Saint-Germain said: “
It is fantastic to see how well the partnership between Hisense and Paris Saint-Germain has performed in the first year. Innovative advertising campaign Hisense “It’s all in the details” allowed to fundamentally attract players to present products and brand features in a new way. We look forward to continuing to strengthen and develop our cooperation in new projects this year
In the new year, through this partnership, Hisense will offer a wide range of innovative products to the club, and also set up a pavilion at the Parc de Prince stadium, where fans can discover the company’s new creations. The brand will push its technology while giving fans the best gaming experience.
The first year of partnership has helped to increase sales and brand awareness of Hisense. Earlier this year, the campaign
“It’s all about the little things.”
Players Neymar Jr., Keylor Navas, Angel Di Maria, Ander Herrera and Presnel Kimpembe participated, so the brand attracted a large audience on social media and digital channels.
From the launch of the partnership in August 2020 to the end of the season in May 2021, Hisense revenue in France, a key market for the brand, grew 101% over the previous year. In the first six months of 2021 alone, TV sales grew by 100% compared to the same period last year, reinforced by a six percentage points increase in brand recognition between 2020 and 2021.
Given the worldwide popularity of the club and the large number of fans in South America, the partnership has also boosted sales in South America.
In Chile, TV sales growth exceeded 350% year-on-year, and home appliance revenues increased 940% year-on-year.
Central America Panama saw 249% more sales than last year during the first year of the partnership, with TV sales up 499% from August 2020 to May 2021. Hisense representative office in Colombia has attracted local partners, and Hisense’s share of Argentina has increased.
Hisense continues to support major sporting events around the world, recently announcing support for the 2022 FIFA World Cup as well as EURO 2020 and the UEFA Nations League Final. This sponsorship underscores Hisense’s presence on the world stage, as the company’s products are exported to over 160 countries and regions.
How does Hisense support Messi?
Does the support from Hisense for Messi extend beyond advertising and sponsorships?