How did Cuckoo make the world’s porridge?

In 2013 the Korean company Cuckoo Electronics celebrates its 35th anniversary. For the manufacturer of appliances this is the age when enormous experience is accumulated, and by human standards – the period of prosperity and maximum capabilities. We heartily congratulate the manufacturers of our favorite multicookers and want to tell you about the company that has done so much to promote not only its own devices, but healthy living in general.

Once upon a time in a faraway land..

…Namely in 1978, the Sungkwang Electronics Co. was founded in South Korea.LTD now Cuckoo Electronics Co. Ltd . The company’s head office is still located in Seoul.

A few decades ago, the company released its first export batch of blenders, which marked the beginning of the popularity of the company’s products around the world. In a relatively short period of time, the company has reached annual sales of 500,000 appliances. The secret of success was, first of all, that the new devices helped to cook rice and other grains tasty and following all the rules, and it was not necessary to stand near the pot, to stir the porridge, to watch the liquid.

In 1982 the export of food processors to the United States was started, where they became popular with people who had had enough of dry breakfasts and other fast food and wanted to switch to a healthy diet. Furthermore, the mash cookers of the young South Korean company rapidly became popular in Japan, which loves all kinds of technological innovations. The export of devices to this country began in 1990. In 1997, the yearly sales of the rice cookers and pressure cookers exceeded 760,000 units.

Noticed and appreciated

The long history of Cuckoo Electronics Co. Ltd. can be called flawless – in fact, it’s the real success story. It is important that the love of Cuckoo to its customers, which is expressed primarily in the highest quality materials and components and in a strict control of production, did not go “unrequited.

Products Cuckoo has not only won the recognition of housewives in America, USA, France, Spain, China, South Korea, Japan and other countries, but also received excellent reviews from respected organizations around the world, including Det Norske Veritas Netherlands , SUNG KWANG Chemical and many others.

1997 marked a technological breakthrough for the company and the recognition of international experts: the exclusive development of non-stick coating STAR-FLON was approved by the FDA U.S. Food and Drug Administration FDA and the Japanese Institute of Nutrition and Hygiene.

Success at home

It may be more difficult to find professional recognition at home in South Korea than abroad because it is a country where new high technology is introduced every day and it is very difficult to compete with the giant manufacturers. But after the formation in 1998 of the current Cuckoo brand the company has repeatedly won prizes and awards at the highest level in his homeland.

In 1999 it won the Productivity Prize of the Korea Manufacturers’ Center, the same year in which it received awards for innovation in its industry. And the millennium, the year 2000, brought the company annual sales of 1 million. household appliances.

Honors include Bronze Tower Award for Achievements in Industrial Service, Korea Management and Consulting Association’s Certificate as Top Customer Satisfaction Company, Korea Productivity Business Management Highest Award, Korea Product of the Year Award.

Induction – the technology of the third millennium

In 2001, the company launched a new model of IH-series pressure cookers induction heating element . Cuckoo Multicookers of the last

generations equipped with the most advanced induction heating element. Thanks to it, the heating is several times faster, and the cellular structure of the outer surface of the bowl contributes to this.

But the main thing – the heating is not at the bottom, as in conventional multicookers, and the whole area of the bowl and … the top, that is literally “in 3D”. The fact that the lid is built in a heating element that heats its inner surface to 80 ° C, and because of the hot steam it heats up to 85-90 ° C.

The millennials: the story goes on

Today the company continues to delight its customers with high-quality household appliances, manufactured in factories in South Korea th. Yangsan and in the People’s Republic of China d. Kingdao . Today, Cuckoo is the leading Korean manufacturer of home appliances, appearing on the global market under the LIIOT and Cuckoo brand names, and the leader in the multicooker cooker industry.

2000 g. – Cuckoo brand is awarded the South Korea President’s Prize at the New Product Industry Conference, won first place for appliance design in Korea and received the award for best product of the year by The Electronic Times .

2001 g. – Company appointed as official supplier of Matsushita OEM Trademark NATIONAL .

2001 g. – Awarded with a certificate as a leading company that satisfies customers’ needs “Korea Management and Consulting Association” .

2002 g. – Cuckoo – Korea’s Product of the Year.

2002 g. – Beginning of the export of pressure cookers to Japan.

2004 g. – Cuckoo receives the 30th President’s Quality Award.2003 g. – Cuckoo recognized as No.1 People’s brand in Korea, corporate name change from “Sunkwang” to “Cuckoo”, establishing Qindao Cuckoo Electronics Co, LTD in China.

2006 g. – Cuckoo receives the Energy Saving Technology Award Customer Chamberce and is recognized by the Korea Productivity and Manufacturing Efficiency Research and Advisory Center as Number 1 Brand.

2007 g. – Recognized as a superior product company by the Korea Management Association and certified as Highly Qualified Public Service Organization of Korea Award from the Ministry of Trade, Industry, and Energy of Korea .

2010 g. – Certified under “Number 1” for Electric Rice Cookers KC. Awarded by Korea Management Association. Recognized as Number 1 in the NBIC National Brand Competitiveness Index , awarded by the Korea Productivity and Manufacturing Efficiency Research and Advisory Center.

2011 g. – Health care product division is being established. Production launch of water purifiers. Awarded as Highly Qualified Service Organization in Korea, awarded by the Korea Ministry of Innovative Economy and ranked No. 1 again by KCI.

2004 g. – Introduction of the first multicooker with pressure cooking technology to the American market.

2007 g. – First time in the history of Cuckoo export of induction multicookers. First importing country was America. CRP-HD1010FI was the first induction multicooker on the American market.

2011 g. – CMC-HE1054F voice-guided induction multicooker entered the American market.

2013 g. – In March the latest induction multicooker CMC-HE1055F was launched on the American market, in April – CMC-M1051F. Both models are equipped with voice-activated assistant and pressure cooking technology.

Did you know that…

Fun fact: If you do a total count of time and energy saved by all users of induction technology, it adds up to many thousands of hours and billions of kilowatts.

Cuckoo exported its induction multi cooker for the first time in its history to America!

Cuckoo in America – working ahead of the curve

The technologies that are now coming into fashion, pressure cooking, voice-activated assistants and induction in multicookers, first came to our country “with a light hand” from Cuckoo. What some manufacturers are announcing as a grand premiere, has already been on American shelves for quite a while – Cuckoo multivarkers.

Not only multicookers

Cuckoo is a recognized leader in the pressure-cooking industry. However, this company also produces other no less qualitative equipment: humidifiers and air purifiers they, incidentally, can be purchased in America , driers for dishes, electric grills, vacuum cleaners.