New York, America – June 27, 2016. The world leader in home appliances Electrolux has presented a new format of the international innovation competition Ideas Lab, which inspires to create creative ideas for the home.
The Electrolux Design Lab, the international competition for innovation in appliances, created to support young designers around the world, is completely changing the rules, format and name of the competition.
Anyone can participate in the contest, as long as they are over 18 years old. By pre-registering online, electrolux ideaslab.com, participants will be able to submit their applications one week before the official start of the contest. Submissions from contestants not registered on the site will be accepted from August 15.
Electrolux announces a global competition for creative ideas for those who care about the delicious, healthy and innovative home cooking of the future. The contest accepts any idea: smartphone apps, food-sharing programs, kitchen gadgets, helpful tips, or full-fledged business projects. Electrolux Ideas Lab has no limits for ideas.
The winner will receive not only €10,000 as a prize, but also an unforgettable trip to Sweden. Within 5 days, in Stockholm, one of the European capitals of the number of start-ups, the winner will receive expert support for his idea to take his project to the next level.
Contest details, contest process, judging criteria and prize information will be available starting August 15 on the electroluxideaslab website.com.
“We live in a rapidly changing world. The best ideas for the next generation’s homes probably won’t come from our Idea Lab, but they may already exist in the minds of moms and dads, food bloggers or home cooks. By creating the Electrolux Ideas Lab, our goal is to capture the creativity of our consumers, we will celebrate creative ideas and let them become reality. The competition will also help Electrolux itself to improve consumer services,” he said
– said MaryKay Korf, marketing director at Electrolux.
What specific steps is Electrolux taking to inspire and shape the future through its Ideas Lab?