Camera freedom: The Sony A3500 mirrorless camera and total creative freedom

The new A3500 interchangeable lens camera packs innovative shooting features and delivers superb image quality.

Beginning photographers looking for their first interchangeable lens camera to take their photography to the next level will be delighted with the new A3500 from Sony. A 20.1-megapixel interchangeable-lens digital camera that easily captures DSLR-quality images.

The A3500 has a variety of controls for creative shooting, a clear electronic viewfinder that helps you frame your shots with confidence, and a comfortable grip-grip handle that adds to your comfort, reliability and balance when you pick up the camera.

Large APS-C Exmor sensor with an effective resolution of 20.1 MP sensor for professional quality stills and Full HD movies.

Use the electronic viewfinder to precisely frame your shots.

Choose from a comprehensive collection of interchangeable E lenses to fully realize your creative vision.

Comfortable and secure grip.

Image quality is a revelation for those used to compact, fixed-lens cameras. Inside the A3500 is a large 20.1-megapixel Exmor APS HD CMOS sensor. Combined with the expanding range of interchangeable E lenses, it is the key to impeccably detailed images, from portraits and street scenes to gorgeous landscapes. Equally impressive is Full HD video, for which you can use 50i or 25p shooting modes for high-definition action or smooth “real cinema,” depending on what your vision calls for.

The larger sensor also increases sensitivity, capturing more light and removing image noise, meaning pristine photo and video quality when shooting at dusk or in poorly lit interiors, where the tiny sensor on your compact camera or smartphone often fails.

Simply a pleasure to frame your shots with the Tru-Finder electronic viewfinder with 100% frame coverage. The viewfinder also displays a variety of additional information, including a grid line to help align the image horizontally. Instant preview of exposure changes and white balance lets you compose your shots in even more detail.

As your confidence grows, add accessories with the Multi Interface Shoe to further expand your creative capabilities. Record better soundtracks and sharper dialogue with the ECM-XYST1M stereo microphone. Or make your party or indoor lighting brighter with the HVL-LEIR1 infrared video light with battery power.

To create artistic effects without using a computer, 15 Artistic Processors such as Retro, Miniature, Partial Color and more are preset in the camera. Auto-crop feature accurately crops portraits, close-ups, and even moving subjects for better, more professional results.

Unlike conventional point-and-shoot cameras, the A3500 gives you creative freedom with the extensive family of interchangeable E-lenses from Sony and Carl Zeiss. Choose any lens from telephoto, wide-angle and macro to versatile zoom lenses for travel photography or everyday shooting. The camera comes with a standard E 18-50mm F4-5.6 zoom lens, which was designed specifically for the A3500 E 18-50mm F4-5.6 lens not sold separately . Great for everyday shooting, from snapshots and landscapes to portraits.

The new Sony A3500 interchangeable lens camera will be available from mid-April 2014. The approximate price for the set with E18-50mm F4-5.6 lens – 14 900 rub.

Main features of A3500

Camera	Type	Digital camera with interchangeable lenses and built-in flash
Compatible Lens	Sony E-mount lenses
Sensor	Type	Exmor APS HD CMOS format APS-C 23.2 x 15.4mm
Number of pixels effective	Approx. 20.1 megapixel
Recording still photo	Recording format	JPEG DCF version 2.0, Exif version 2.3, MPF Baseline support , RAW Sony ARW 2 format.3
Image quality	RAW+JPEG/JPEG High/JPEG Standard
Picture special effects	11 modes 15 effects : Posterization color, B/W , Explosive Color, Retro Photo, Partial Color red, green, blue, yellow , High Contrast Monochrome, Toy Camera, Soft Vivid Tone, Soft Focus, Oil Painting, Rich Monochrome, Miniature
Recording video	Recording format	AVCHD version 2 support.0
MP4
Video codec	MPEG-4 AVC/H.264 MPEG-4 AVC/H.264
Audio Recording Format	Dolby Digital AC-3 2-channel MPEG-4 AAC-LC 2-channel
Video Recording Format AVCHD	1920 x 1080(50i, 24M, FX 25 fps sensor output	approx. 24 Mbps maximum bit rate [bitrate]
1920 x 1080(50i, 17M, FH 25 fps sensor output	approx.17Mbps average bitrate
1920 x 1080(25p, 24M, FX	approx. 24 Mbps maximum bitrate
1920 x 1080(25p, 17M, FH	approx.17 Mbps average bit rate
Recording	Carriers	Memory Stick PRO Duo/Memory Stick PRO-HG Duo/Memory Stick XC-HG Duo/ SD /SDHC /SDXC memory cards
Focus System	Type	Contrast AF
Number of focus points	25 points
Autofocus tracking	Yes
Exposure	ISO sensitivity Recommended exposure values	Photo: ISO100 to 16000, AUTO ISO100 to 3200 , Video:ISO100 to 3200 equivalent, AUTO(ISO100 to 3200 equivalent
Viewfinder	Type	0.5cm 0.2″ electronic viewfinder color
Number of dots effective	201600 dots equivalent
Frame coverage	100%
LCD screen	Type	7.5cm 3.0″ widescreen TFT
Number of points total	230,400 points
Other	TRILUMINOS Colour Face Detection Smile Shutter Auto Trim Auto HDR Handheld Twilight Mode Panorama Mode Anti Motion Blur Mode
Digital zoom	Smart zoom still photo	M:approx. 1.4x, S:approx. 2x
Digital zoom still image	approx. 4x
Digital zoom video	approx. 4x
Flash	Type	Built-in
Guide number	4 in meters at ISO 100
Coverage	16mm focal length indicated on the lens barrel
Drive	Speed approx., max. *1	Continuous Shooting Mode: max. 2.5 fps
Continuous shooting with speed priority: max. 3.5 fps
Power	Number of shots	Approx. 460 shots with viewfinder , approx. 470 snapshots with LCD screen CIPA standard
Dimensions	mm WxHxD without protruding parts	Approx. 128.0mm x 90.9mm x 84.5mm

¹ Varies depending on shooting conditions or memory card used

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