Sony MDR-1R premium headphones, developed in a unique creative alliance with Sony Music Entertainment

The new premium range of Sony MDR-1R headphones combines outstanding sound quality, superior comfort and stylish design. The range includes three models: basic MDR-1R , with Bluetooth wireless MDR-1RBT and with digital noise cancellation system MDR-1RNC . They have a closed design for maximum sound isolation and exceptional bass performance.

Headphones were developed with the participation of leading musicians Sony Music Entertainment, whose knowledge of current trends in sound have a direct influence on the design models MDR-1R. The development was conducted in a unique creative alliance with artists of Sony Music, such as singer Katy B and dubstep band Magnetic Man.

The artists took part in a series of expert tests conducted by mastering engineer Naweed Ahmed at Whitfield Mastering, one of London’s oldest and most respected music studios.

During testing, artists and engineers alike came to the conclusion that sound in the ultra-low frequency range of 30-40 Hz is a decisive factor in modern musical styles. This finding helped create an entirely new and improved design for the Beat Response Control headphones.

The apertures on the back of each transducer have been enlarged to increase the efficacy of sound flow at ultra-low frequencies. Increased hole cross section allows the diaphragm to move more freely, particularly in the low frequency range. It gives a faster, more ‘rhythmic’ bass response with improved transient response – essential for music lovers who value a high quality bass experience.

The base model MDR-1R uses a specially designed 40mm diameter liquid crystal polymer film diaphragm. This innovative structure delivers the resilience and lightness you need for balanced, accurate reproduction of today’s open sounding vocals and mid/high frequency ranges.

The MDR-1R series also uses specially developed high-definition HD sound-emitting modules to give you an ultra-wide frequency response from 4 to 80,000 Hz to match the requirements of today’s high-definition audio sources. The combination of a highly flexible diaphragm and lightweight voice coil guarantees a fast response for rich, powerful bass and an extended treble range.

Pressure-distributed ear cushions ensure comfort for extended periods of in-ear usage. The design provides support and a tight fit, as well as high performance acoustic isolation and even better ultra-low frequency reproduction. Unique suspension design guides the axis of the headphone housing inward for exceptionally secure fit and comfort.

Every detail of the MDR-1R in-ear headphones are engineered to maximise your music listening comfort. Mechanical hinge between headphone cups and headband features soft-touch silicone rings. It eliminates mechanical noise and allows you to listen to even the quietest and most sophisticated pieces of music without interference.

This attention to detail is also evident in the new cable. Innovative design with fine surface notches reduces friction to prevent entanglement.

The kit comes with 2 interchangeable cables: standard and compatible with iPod iPhone iPad with built-in remote control and microphone.

The MDR-1RBT has the same innovative audio processing technology – for music lovers who prefer the freedom of crystal clear sound without wires. Easily connects to smartphones and other Bluetooth-enabled devices with a battery life of 30 hours between charges.

One-touch function One-touch uses NFC technology makes it easy to listen to music and view photos on a range of NFC Near Field Communication enabled Sony devices. This technology realizes short-range wireless communication between various devices such as cell phones, laptops, media players, etc.d. NFC-enabled devices can be connected wirelessly by simply touching the icon on the device, with no need for extra Bluetooth or Wi-Fi setup.

The MDR-1RNC features a fully automatic digital noise reduction system with “artificial intelligence” for even better listening to music. Digital dual noise sensors inside and outside of the headphone housing complemented by dual digital software noise reduction systems. The combination achieves up to 99.7% suppression of ambient noise.

MDR-1RNC headphones are characterized by long battery life of 22 hours between charges, so they are perfect for those who travel long distances, or for those who want to fully immerse themselves in the atmosphere of clean sound without distracting background noise – at home or in the office.

The MDR-1RBT and MDR-1RNC use S-Master Digital Amplifier technology for superior audio detail. The Sony DSEE Digital Sound Enhancement Engine featured in both models also helps improve the frequency response of audio sources with high levels of signal compression.

Sony’s premium headphones MDR-1R series guarantee unsurpassed listening pleasure for the most sophisticated audiophiles.

To promote the premium line of headphones MDR-1R company Sony Electronics in America and the CIS announces the signing of an exclusive contract with the famous American singer and artist Sony Music Entertainment Sergey Lazarev, who will be the face of the campaign in support of a new line of headphones MDR-1R. Guided by the principle of perfectionism Sergey demands complete dedication both from himself and his team. That’s why his music albums and concert performances are always of the highest quality.

A collaboration between Sergey Lazarev and Sony is an embodiment of the company’s vision of the importance of combining quality sound and style in its products.

As a professional musician, Sergey is well aware that in addition to melody and lyrics in music is incredibly important sound quality, so the artist appreciated the crystal clarity of sound and uncompromising style headphones Sony MDR-1R.

Sony MDR-1R Premium Headphone Series will be available in November 2012. Approximate cost of the models: base model MDR-1R – 12 999 Dollars., Sony MDR-1RBT wireless headphones – 15 999 rub. and headphones with digital noise cancellation Sony MDR-1RNC – 18 999 Dollars.

Key features of the MDR-1R headphones