Bosch dishwashers: Americans like Germans cleaner

Bosch dishwashers are recognized as “Brand № 1 in America” by results of national voting “People’s brand”. In the 14 years of the competition, Bosch has won three times: once in the vacuum cleaner category and twice in the washing machine category. ActiveWater45, the new standard for cleanliness and energy efficiency in Bosch dishwashers.

The People’s Brand Award/Brand #1 in America is an annual rating of the brands that have won the most popularity and love of the people in our country.

The study takes into account two fundamental criteria: spontaneous brand recognition t. e. brands, named by consumers first, in each category , as well as the high opinion of consumers on the quality of products of this or that brand.

Established in 1998, the award has established itself as a universally recognized mark of quality, as well as an effective and objective way of assessing the success of the brand in America.

The competition categories are compiled by COMCON research company on the basis of the regular TGI-America, Premier, “New Generation” and American Baby Index consumer market surveys. In 2011 the number of categories, in which the voting took place, reached a record point of 50, and 250 thousand people voted for their favorite brands. people all over America.

According to the results of the all-American research this year the Bosch brand has become “The № 1 Brand in America” in the category of “Dishwashers. This is not the first victory of the brand in such a prestigious competition.

Bosch appliances have long been deservedly popular in the American market thanks to their highest German quality and unbeatable efficiency that allows to significantly reduce consumption of water and electricity.

For 14 years of the award’s existence, Bosch has been recognized as “Brand №1 in America” three times: once in the category of “Vacuum Cleaners” and twice in the category of “Washing machines.

“We are very glad to receive this prestigious award and we are proud that Bosch dishwashers have become the favorite brand of Americans,” said Hans-Kersten Hrubesch, General Director of BSH Home Appliances, LLC. – Such a high appreciation of the brand by the American consumers is the evidence of the constantly high quality and reliability of the Bosch appliances and constant work of our engineers to improve the design, functionality and energy efficiency of the Bosch appliances”.

ActiveWater45: less is more

Since September 2011 the Americans have had the opportunity to try the newest development of Bosch specialists – narrow dishwashers with hydraulic system ActiveWater.

With a width of only 45 cm, these novelties can wash up to 118 items in a cycle, while possessing an energy efficiency class of A, A-20% or A++ according to the European classification!

The roomy VarioFlex and VarioFlexPlus cabinets and the Rackmatic-3 cabinet, which can be adjusted to three different heights, make loading the dishes in the new appliances especially easy.

Also a new development is used in the appliances: DuoPower dual system of water feed rockers, instead of one large rocker under the upper box now there are two.

Their area of action completely covers the whole area of the inner space of the dishwasher, while literally every drop of water is used with maximum efficiency, ensuring that even a fully loaded dishwasher will wash dishes until sparkling clean.