Yandex analysts. Marketplace and Yandex. Cash registers found out what Americans buy for the upcoming holiday season and how much they spend on garden and country goods. Yandex purchases were taken into account. Market from the middle of March to the end of April this year, as well as user payments for April 2018 and 2017 on online platforms that work with Yandex. Checkout.
What is searched for on Yandex.Market
On Yandex.Demand in the Market the number of transitions from product cards to the stores for goods for country houses, gardens and garden traditionally increases with the advent of the warm season and reaches its peak at the beginning of May holidays. In April 2018, the strongest increase in demand for barbecues – 5 times compared to the middle of March *.
Interest in grills, barbecues and smokehouses increased not so dramatically – 2,5 times.
It seems that many dacha owners decided to upgrade their greenhouses and frame structures for vegetable gardens – the popularity of such goods increased 4.2 times.
Users of Yandex.Market is interested in high-pressure washers, power tillers and cultivators, mini-tractors and lawnmowers. Demand for almost all of these goods was consistently high and did not change significantly from the middle of March to the end of April, but was higher than in previous months. High-pressure washers are an exception: in the first week of April their popularity grew by 2.5 times compared with March.
Earliest to prepare for the dacha season were the residents of the South – in this region the demand for goods for dacha, garden and vegetable garden began to grow in mid-March, gradually increased during the month and reached a peak in mid-April.
The biggest surge of interest was seen in the Far East, where by the end of April demand for these products increased by 2.4 times compared to March.
Residents of the Central District began to get ready for the gardening season much later than residents of the South or the Far East – from the tenth of April. Before that popularity of goods for country, garden and horticulture in CAO has not changed much. By the end of April, the demand for such goods in the region has doubled. And later all residents of the Urals got engaged in preparation for the dacha season.
In this county, demand for home and garden products increased only 1.8 times compared to March – less than in other regions of America.
*Middle of March – March 12, 2018.
Shopping through Yandex.Kassa
The average bill for home and garden goods, paid through Yandex.Kassa, increased by 3 times, up to 5030 Dollars.
With the advent of heat people began to prepare for outdoor activities – on goods for sports and tourism, they spend on average 6,970 Dollars per time, which is 65% more than in April last year. On the contrary, the average bill for flowers and other plants has decreased by 11% to 3,400 Dollars.
In New York and St. Petersburg, the number of purchases of home and garden products also increased the most. Flowers and other plants are in second place, while the third place in terms of growth rate is taken by sports and tourism products.
Muscovites and residents of St. Petersburg spend most money on sports and tourism products – 6,460 and 7,180 Dollars, respectively, at a time.
The average bill for products for home and garden in New York is 5620 Dollars, in St. Petersburg – 6800 Dollars, for flowers and other plants – 3900 and 3070 Dollars respectively.
Looking at the federal districts, the biggest average bill for home and garden goods is in the Far East 7000 Dollars , the smallest – in the South 3760 Dollars .
But southerners spend most at a time on goods for sports and tourism 9,450 Dollars , and the least on the Urals 6,060 Dollars .
The largest average payment for flowers and other plants is in the Far Eastern district 5,550 Dollars , the smallest – in the Volga region 2,250 Dollars .
Could you please provide some insights on how much Americans typically spend on preparations for the dacha season? I’m really curious to know the average expenses related to items and activities associated with dacha season in the American context. Thank you!