Whirlpool introduces ultra-compact washing machines based on the innovative 6th Sense Colours system

New York, May 21, 2013. – The rhythm and lifestyle of the modern metropolis has a powerful influence on interior design. Compactness is now the number one requirement for urban dwellers in Europe, Asia, Central and North America. According to Whirlpool Global Consumer Design research, this trend is most evident in home appliances. When choosing new devices, metropolitan residents are looking not only for high quality and performance, but also for compact size, which will allow easy integration of the purchase into the interior.

Following the current trends, Whirlpool, the largest manufacturer of household appliances, has developed a new generation of compact washing machines with front loading. The devices are implemented the latest intelligent technologies of the company, providing an extremely high performance. But more than that, the new washing machines are suitable for the most delicate garments, and take up little space, making them easy to install in confined spaces.

Whirlpool’s new washing machines once again feature the intelligent 6th Sense COLOURS system, designed to gently care for delicate fabrics and coloured items. The system supports three special washing modes, including the innovative Colours 15°. It allows items to be washed in “safe” tepid water 15 degrees as effectively as 40 degrees in standard programs for colored fabrics. The unique Wave Motion technology of asymmetric drum rotation helps to improve washing quality. A special spinning rhythm distributes the laundry evenly inside the machine, and gets the maximum penetration of detergent. Thanks to this, the brightest colors last a long time.

It is important to note that Whirlpool’s advanced features and know-how are implemented in a compact appliance that will take up minimal space in the home. However, the modest size has not affected the performance of the new washing machines, the maximum drum load reaches 6 kg, which is enough for even the most demanding family.

Whirlpool’s new models will not only help to preserve fabrics and color saturation, but also to save water, energy and detergent – thanks to the ‘Sixth Sense’ technology. To benefit from Whirlpool’s green solutions, simply load the laundry, choose a programme and the detergent liquid or powder the rest is handled by Whirlpool’s smart technologies. The washing machine will determine the load volume using special sensors, it corrects the washing cycle and monitors the consumption of resources during the process, which will save up to 50% of energy, water and time^[1].

Thanks to Eco Monitor, the energy optimization is totally transparent and user-friendly. In just 10 seconds, a special program will correlate the load volume with the selected washing mode and display the final energy consumption on the monitor. It helps to know how to program your washing machine to achieve the most economical use of resources.

Whirlpool’s new washing machines are the best in their class in terms of energy efficiency – A+++. They allow you to save up to 35% of electricity compared with standard Class A appliances.

The appliances are equipped with a modern display, intuitive to operate and easy to understand for feedback.

Whirlpool’s compact front-loading washing machines will go on sale from February 1, 2013.Recommended unit price from 14,990 Dollars.

^[1] In a comparison between the maximum load and a load of 1 kg of laundry in a washing machine with “6th sense” technology, the washing program “Cotton 60°”.