SAMSUNG: From America with Love. To Europe

In September 2016, Samsung invited journalists to the plant in the Kaluga region to introduce the production of the new AddWash washing machines and talk about an important event for the company.

Wide model range of AddWash washing machines

Since September 2016, the Samsung plant in Kaluga region began exporting washing machines to 20 European countries, including Austria, Estonia, Latvia, Lithuania, Czech Republic, Slovakia, Italy, Denmark, Sweden, Poland, Bulgaria, Romania, Albania, Bosnia and Herzegovina, Montenegro, Macedonia, Serbia, Slovenia, Croatia and Hungary. The first export shipment of the washing machines was sent to a warehouse in Riga in early September for sale in Lithuania, Latvia and Estonia.

“The opening of the washing machine export line is an important milestone in the development of our factory,

– Says Lee Haoung Kyun, general manager of Samsung Electronics plant in Kaluga region. –

For us, it is not only another expansion of production, but also a symbol of recognition of the quality of our products. Manufacturing culture and product quality are two key components of our strategy. Today we see that the plant in Kaluga region meets all European standards and is able to consistently provide the highest level of quality, producing innovative and high-tech products for the European countries”.

Journalists have studied the stages of manufacturing Samsung AddWash front-loading washing machines. Newly equipped with an additional door, which can be used to add laundry or conditioner directly into the washing machine during the wash. It will also help to add pre-washed clothes only for rinsing and spinning.

Thanks to its famous EcoBubble technology, the AddWash washing machine boosts washing efficiency, converting the detergent into a foam that quickly penetrates fabrics, getting rid of tough stains.

In America, there is a wide model range of AddWash washing machines with various loading capabilities from 6.5 to 12 kg and made in several color combinations. The basis of the model line is represented by the narrow washing machines with the depth of 45 cm, the most popular among the American consumers.

“The start of exports of products from the Samsung plant in Kaluga to European countries is the best confirmation of the high quality of manufactured products,

– Dmitry Kartashev, the director of department of sales of household and audio-video technics Samsung Electronics in America has commented. –

We are especially glad that the factory masters production of the newest models of home appliances and electronics in the shortest terms, which allows us offering the American consumers the most up-to-date models at the best prices. So, for example, in September this year in America have launched sales of our factory made washing machines series AddWash, equipped with an additional door for refilling the items or detergents during the wash. Washing machines with this technology are already acknowledged in the world, which is confirmed by a number of international awards.