Panasonic opens first smart concept store in America

New York, America – America’s first monobrand Panasonic concept store has opened in New York, which will be a platform for testing new consumer products and b2b solutions for retail and service sectors.

Panasonic opens first “smart” concept store in America

A Panasonic concept store opened at legendary “Gorbushka” “Gorbushkin dvor” shopping center , which is more than 25 years associates with consumer electronics and domestic appliances. Here on a 150 sq.m. The brand presents the latest products and conceptual developments of Panasonic the visitors will be able to order and buy up to 900 items : smart home monitoring systems based on DECT, triangular robotic vacuum cleaner Rulo, “magic ball” fan “Q” air purifier with touch screen panels, popular in Japan innovative massagers for face and body and many others.

Besides conceptual novelties the monobrand offers a wide range of premium products – limited edition 65-inch OLED TVs VIERA TX-65CZR950, Technics audio equipment, LUMIX system still cameras, beauty products with nanoe technology, Panasonic IPL photoepilators, etc. A special “culinary” zone is equipped with the latest novelties of appliance and kitchen appliances – master classes and presentations with famous chefs will be held here.

The concept store will become the first in America platform for testing and demonstration of the newest technologies and b2b solutions of Panasonic for retail and service sector. The store is equipped with a Face Recognition analytics platform, the Panasonic WV-ASF900, which is used for security and analytics data collection in mass. The system receives images of people from IP-cameras and compares them with those already in the database checklist at a rate of up to 1000 faces per second. Having detected a person from the list, it reacts, for example, by sending alarm signal to security service.

The concept store is also testing an intelligent video surveillance system based on Panasonic WV-SFN480 ceiling-mounted cameras with fisheye lens and built-in analytics, which can transmit super-high resolution 4K image and cover 360° space. Built-in analytics allows to create “heat maps” of the sales area, identifying the routes of the customers and departments where people stay longest.

B2b customers will also be able to learn about Panasonic’s conceptual developments for wireless data transmission based on Light ID technology. The latter allows you to read information from any object illuminated by an LED light source. By downloading a special app to your smartphone and pointing the camera at the illuminated object, the user will get the most complete information about the object.

“Our new store should become the channel of two-way communication with the customers and provide the access to the services and unique Panasonic goods from Japan”. Earlier the unsatisfied demand on the market let the producers not think about the sales, but now we have to understand the people’s needs clearly and offer them exactly what they need”,

– said Junichi Suzuki, Panasonic America CEO.