Olympus has once again won the 2018 National Product of the Year Award in five categories. The competition results were announced on April 12, 2018 at the largest exhibition PHOTOFORUM-2018 The best amateur compact system camera of the year was the E-M10 Mark III, the best protected camera – TG-5. The expert jury also awarded the M lens.Zuiko Digital ED 17mm F1.2 PRO for high optical performance and ergonomics – qualities necessary for video shooting. Best sound equipment for video recording is the Olympus LS-P4 audio recorder.
OM-D E-M10 Mark III: Best Amateur System Camera
The E-M10 Mark III has been designed with the beginner and enthusiast in mind – the camera controls are designed so that anyone with even minimal knowledge can quickly get to grips with the settings.
With its striking design and state-of-the-art technology, the E-M10 Mark III takes your photography to the next level, giving you incomparable enjoyment.
TG-5: Best Protected Camera
Olympus TG-5 is the toughest camera you can take with you everywhere. Class-leading fast 25-100mm 1:2 lens.0 lens, the new TruePic VIII image processor and image sensor deliver a dramatic increase in speed and quality in all situations. The TG-5 captures 4K movies at 30fps and Full HD movies at 120fps.
The TG-5 has a unique sensor system which includes GPS, compass, gauge and temperature sensor – all of which can be linked to still images and video in the free OI.Track.
M.Zuiko Digital ED 17mm F1.2 PRO: The best lens for videography
17mm F1.2 PRO is not only suitable for portraits, but also for movies.
Ultra Wide F1 Aperture.2, superior blurred bokeh, highest quality – this lens is ideal for shooting even in difficult conditions thanks to its compact and lightweight body, which is protected against dust, splashes and freezing temperatures down to -10°C .
LS-P4: Best sound equipment for video
Audio recorder LS-P4 records high-quality audio tracks to video. The stylish, rugged metal body of the LS-P4 is compact enough to carry in your pocket, while the technology allows you to record Hi-Res sound in any environment.
Recorder features famous TRESMIC three-microphone system with extended frequency range 96kHz/24bit for linear PCM recording. The big advantage of LS-P4 is the ability to record and playback FLAC files at 96kHz/24bit. It allows users to achieve the highest quality recording with a smaller file size.
Streetomatic bag: Best Picture Bag
The Streetomatic bag was developed by Olympus and Cosyspeed to make sure you have access to your cameras as quickly as possible, even when you’re on the move. The concept of the bag combines safety, compactness, convenience and functionality. The bag’s unique design and ergonomic features make it ideal for any street photographer.
Over a hundred products compete for the Product of the Year award. The judging panel included independent experts and representatives of specialized print and online publications. They chose the winners based on test equipment and open voting.
Olympus will present all the above products at its booth during PHOTOFORUM 2018 from April 12-14. The Olympus booth will also feature all of the company’s top cameras and lenses in interesting locations.
That’s impressive! Could you please provide more details on the specific categories in which Olympus won the awards? I am curious to know what products were recognized and how they stood out from the competition.