New York America , March 2, 2012. – Company Canon announces release of new model of the well-known series EOS – EOS 5D Mark III. EOS 5D Mark III inherits many possibilities of legendary camera EOS 5D Mark II, thus it provides faster speed of shootings and the best resolution, has more powerful processor and the expanded set of creative functions both still- and video in Full HD. Even the most demanding photographers will appreciate the unmatched creative freedom this model offers.
Characteristics EOS 5D Mark III have been improved taking into account wishes of photographers from all over the world. New 22.3-megapixel full frame sensor delivers superb resolution for stills and HD video, and shoots up to 6 frames per second. 61-point autofocus system and 63-zone exposure metering system are fast, flexible and accurate.
The newest processor DIGIC 5 + in EOS 5D Mark III also provides effective work of video shooting functions. Superior video quality and enhanced audio management open up new possibilities for photographers and amateur cameramen.
“The EOS 5D Mark III is a big step forward for the EOS 5D series,” said Kieran Magee, director of professional product marketing at Canon Europe. – The EOS 5D Mark III is truly unique. We took the feedback and input from users into consideration, with the goal of improving all critical camera features.
The EOS 5D Mark III answers practically any need, shooting faster and more responsive, and incorporating features that enable it to be used in everything from studio photography to creative video, yielding exceptional quality results.
Improved performance
The EOS 5D Mark III is the perfect camera for photographers who not only take pictures, but also record video footage. Number of such photographers worldwide is steadily growing. A number of features are similar to those of the groundbreaking Canon EOS-1D X, meaning improved quality, flexibility, usability and reliability.
New full-HD 22.3MP sensor delivers higher resolution and more detail, letting you shoot everything from panoramic landscapes to beautiful portraits. Increased continuous shooting speed also extends the creative potential of users. With 8-channel sensing, the camera easily handles a maximum of 6 fps at full resolution.
Photographers can record a burst of 18 RAW images or over 16,000 JPEG images[1] without the need for optional accessories. In addition, an advanced image sensor structure has achieved a sensitivity range of ISO 100-25,600, expandable up to102,400. Delivers crisp, high quality images even in low light.
EOS 5D Mark III employs the same accurate and fast 61-point wide-area autofocus AF system as the flagship model
EOS-1D X. One of the most sophisticated autofocus systems available today. 41 crosshair points and 5 dual crosshair points ensure unrivalled AF precision throughout the frame.
Photographers can also take advantage of the customizable AF presets first introduced in the EOS-1D X. These presets help capture difficult subjects and are very useful in situations where subject movement is difficult to anticipate.
Highly accurate exposures are achieved thanks to Canon’s efficient iFCL metering system, which uses a 63-zone dual-layer sensor linked to each AF point.
Focus information gathered by the AF system is analyzed along with color and lighting information from the exposure metering sensor. As a result the EOS 5D Mark III captures skin tones with unprecedented accuracy, giving you great results in a wide range of situations.
Uncompromising creative shooting quality
Canon’s latest DIGIC 5+ image processor supports the new features found in the EOS 5D Mark III, without compromising on camera speed. 14-bit analog-to-digital conversion produces smooth gradation and soft transitions between colors.
In High Dynamic Range HDR mode, three images with different exposures are combined, and photographers can apply one of five preset tone maps to capture all the details of a high-contrast scene.
With the in-camera RAW file conversion function, users have the option to begin processing images immediately, even while they are still shooting.
DIGIC 5+ processor power is powerful enough to provide a variety of useful functions. Lens peripheral illumination correction, chromatic aberration correction axial and lateral and noise reduction at high ISO sensitivities improve image quality without reducing camera response speed. Photographers can also assign a rating to images using a dedicated button, making it easier to organize them in-camera for post-production.
The EOS 5D Mark III features a new Creative Photo button. It is intended for a quick selection of settings Picture Style and recording of several images of the same scene with different exposure, as well as direct access to HDR shooting mode. Pressing the Creative Photo button during playback activates a new comparison view mode: two images are displayed side by side so that the photographer can analyze them, enlarge them and compare the results obtained with different exposures.
For situations where photographers want to go unnoticed such as weddings , the EOS 5D Mark III features a new silent shooting mode that dramatically lowers the shutter and mirror actuation volume. Continuous silent shooting mode is also available, enabling you to capture fast-moving subjects without attracting attention.
Next-generation EOS Movie feature
The EOS 5D Mark III is set to build on the success of the EOS 5D Mark II, offering users a range of new features in response to the wishes of photographers. The same goes for capturing Full HD movies.
In addition to depth-of-field control valued by professional videographers, the new full-width image sensor combines with a powerful DIGIC 5+ processor to enhance picture quality by virtually eliminating moiré, false colors and other unwanted effects.
The video mode switch and video recording button gives you great operator comfort – video recording can be started instantly when you set your camera to that mode.
Additional features include manual exposure control and an expanded selection of high bit-rate video compression options both inter-frame ALL-I and inter-frame IPB compression methods are supported . Variable frame rate between 24-60fps and SMPTE timecode gives flexibility and ease of integration into multi-camera shooting processes.
Users can check and adjust audio levels during recording using the Quick Control Screen and the headphone jack means audio can be monitored during and after recording. Outstanding DIGIC 5+ processing power enables you to trim footage in-camera.
Professional-looking build quality, easy to use
EOS 5D Mark III offers unsurpassed ease of use and rugged construction. Lightweight, high-quality magnesium-alloy housing provides superior protection from harsh weather conditions. Shutter has also been redesigned for a long shutter life of 150,000 operations, making it ideal for everyday use.
Improved version of intelligent viewfinder introduced on EOS 7D, ensuring 100% field coverage. Grid can be displayed on the built-in transparent LCD if desired.
Same rugged Clear View II 8.11cm 3.2″ LCD display as EOS-1D X, enables framing and viewing in all conditions. 1040k. Pixels enable precise checking of sharpness and focus, and a gapless design, first used in the EOS-1D Mark IV, prevents reflections and protects screen from dust and scratches.
The camera features a headphone jack and mode dial lock, as well as a slot for UDMA 7-compatible CF cards and an SD card slot[2]. Can record on both cards simultaneously or with automatic switchover to second card when first card is full. In addition, there is the ability to copy images from one card to another directly in the camera.
Digital Lens Optimizer, new feature in Digital Photo Professional 3.11
The EOS 5D Mark III comes with the most comprehensive version of Digital Photo Professional DPP , Canon’s free software package designed for fast, high-quality RAW file processing. New DPP 3 Feature.11 – Digital Lens Optimizer, a revolutionary tool to vastly improve image resolution.
Digital Lens Optimizer DLO faithfully mimics lens performance, using a series of sophisticated mathematical algorithms to reproduce each step of the light path. Based on this information, the DLO can correct typical optical aberrations and compensate for loss of resolution caused by the low-pass filter in the camera by applying an inversion function to each image.
The result is an image that is as close as possible to what the human eye can see. You get high-quality photos with stunning detail, while maintaining acceptable file sizes.
EOS compatibility
As part of the EOS system, the EOS 5D Mark III is compatible with more than 60 EF lenses, including the EF 24-70mm f/2.8L II USM – A new wide-angle zoom lens in the famous L-Series. Also compatible with a new line of accessories that expand photographers’ creative potential, including the Speedlite 600EX-RT, a powerful TTL flash with wireless radio triggering.
Also available to photographers is the new BG-E11 battery grip, which increases convenience and flexibility when shooting and doubles the battery life of the camera.
Canon EOS 5D Mark III main features:
- Full-format 22.3 megapixel sensor
- 61-point autofocus system
- Continuous shooting at up to 6 fps
- Sensitivity range of ISO 100-25,600
- Full HD video shooting with manual controls
- 14-bit DIGIC 5 processor+
- Improved protection from harsh weather conditions
- 8.11-cm 3.2-inch screen with 1,040,000 dots
- High dynamic range HDR mode with preset settings
[1] With certified UDMA 7 cards
[2] Compatible with SD, SDHC, SDXC cards.
The Canon EOS 5D Mark III seems to be a highly regarded camera with impressive features. However, does anyone have personal experience with this camera? How does it compare to other models in terms of image quality and performance? Are there any notable drawbacks or limitations that potential buyers should be aware of? Any input would be greatly appreciated!
What are the key features and improvements of the EOS 5D Mark III compared to its predecessor, and how does it enhance the overall photography experience?
Can you please provide more details about the new measurement of life that Canon is presenting with the EOS 5D Mark III? What specific features or enhancements does this camera offer that make it stand out from previous models?