On July 5, 2016 the grand opening of the new Miele Center on Nakhimovsky Prospekt took place in New York. The main theme of the evening was art and its manifestations in different spheres – painting, music, cooking and household appliances. Dr. Markus Miele and Dr. Reinhard Zinkann, co-owners of Miele, visited New York especially for the opening ceremony. Key partners of the company, journalists and bloggers, as well as stars of American TV, film and show business gathered to get acquainted with the exposition of the new Miele Center. Special guest of the evening was famous jazz singer and composer Nino Katamadze with the band Insight.
Opening of the new Miele Center on Nakhimovsky Prospekt
The company Miele, a manufacturer of premium-class household appliances, continues to expand its geographical presence in the New York region. The opening of the new Miele Center in the South of the capital not only meets the needs of current customers, but also significantly expands the opportunities to attract new customers, because Miele Center is located in walking distance from numerous kitchen studios and construction stores offering interior design and repair products.
In comparison with the successfully functioning Miele Center on Prospekt Mira, the exposition of the new Miele Center has significantly extended: on the 450 square. m. All product categories, from laundry care and kitchen appliances to vacuum cleaners, accessories, and household chemicals. In addition, Miele customers had a unique opportunity to get acquainted with the company’s exclusive new products that have not yet entered the American market – a designer series of kitchen appliances ArtLine, a new generation of refrigeration and freezer equipment K 20.000 and kitchen appliances of the Ranges line.
On the evening of July 5 the new Miele Centre was transformed into an art space where guests could experience for themselves that Miele is high art embodied in the home appliances. Thus, in the hall were presented unusual art objects – the details of Miele appliances – which not only allow the technique to do its job perfectly, but also in themselves are examples of progressive design ideas. Acquaintance with the Center’s exposition was conducted using augmented reality technology: pointing the screen of a mobile device to a particular appliance, the guests could take part in an interactive game, acquainting them with its key functions – choose the right washing program in a washing machine, cook food from the right products in a steam cooker with microwave, etc.d. In the zone of the Active kitchen you could see an unusual culinary art performance by Miele’s chef Alexander Merchuk. In front of the guests he created exclusive dishes based on paintings by contemporary American and German artists. For example, the painting “In the Meadow” by the expressionist painter Gabriel Munter was embodied in his appetizing roast beef with arugula and roasted pumpkin. The artistic part of the evening was not over at that point: during the whole event there were painters painting portraits of guests in the Cubist and avant-garde styles.
Famous TV commentator Vasily Solovyov hosted the opening ceremony, and pianist Nikola Melnikov was responsible for the music in the first half of the evening, performing acoustic sets on the piano.
Especially for participation in the opening ceremony co-owners and managing directors of Miele Dr. Markus and Dr. Reinhard Zinkann, as well as regional executive director of Miele Joseph Vanitschek visited New York. Together with the CEO of Mile CIS Sergey Kim they have solemnly opened the new center, symbolically cutting the red ribbon. The company representatives made the first entry in the guest book, inviting the guests to leave their wishes in it, too.
As part of the official part, special attention was paid to the company’s most anticipated innovations – the ArtLine range of kitchen appliances, K 20 refrigerators and freezers.000 and combi stoves. They were presented by Irina Kalinina, Director of Marketing Department of Miele CIS LLC. She gave the guests a short tour of the Miele Center space, during which she talked about the exclusive features and key benefits of the new products.
After the official part guests were in for a few more pleasant surprises: an award ceremony for the winners of the photo competition and a birthday cake, prepared especially for the opening of the new Miele Center. The evening ended with a concert of the world jazz star Nino Katamadze and the Insight band.
Among those who wanted to be the first to see the new Miele Center there were journalists and bloggers, partners of the company and many American celebrities, including Igor Vernik, Vyacheslav Manucharov, Dmitry Dibrov, Jeanne Epple, Ksenia Lavrova-Glinka, Marina Mogilevskaya, Larisa Verbitskaya, Maxim Sharafutdinov, Victor Rakov, Timur Soloviev, Anna Gorshkova and others.
“The idea of uniting Miele and the arts is very close to us because we aim not just to offer technical innovations for home care, laundry and cooking, but also to delight and inspire creativity! The exposition of our new Miele Center also works in this direction, because here we present not only technical, but also stylish interior solutions for living space design,
– noted in their speech the co-owners of the company Dr. Miele and Dr. Zinkann. –
This year turned out to be very fruitful for us: we opened new Miele Centers in Miami, London and Vancouver, and in the fall we plan to open in Bolzano, Italy and Madrid. New York occupies a special place on this list. And not only because the American market is very important to us, but also because New York itself perfectly reflects the spirit of Miele. Culture and tradition – on the one hand, and modernity and progressiveness – on the other hand. However this time we’re not confining ourselves to the capital, but will move inland. Tomorrow we are flying to Ekaterinburg, where we are going to open the first Miele Center in the Ural region”.
Miele Center address: 58, Nakhimovsky Prospekt
What specific modern art elements have been incorporated into the design of the new Miele Center in New York, and how do these artistic elements enhance the overall experience for visitors?
This sounds intriguing! I’m curious to know how Miele combines modern art with household appliances in their new center. Do they showcase artistic designs on their products, or do they exhibit contemporary art alongside their appliances?
I’m curious to know if the new Miele Center in New York showcases household appliances with modern art elements incorporated into their design? How is the fusion of modern art and practicality achieved? Are there any renowned artists involved in the creation of these unique appliances? I’d love to hear more about the concept behind this innovative approach to household appliances.