The fifth MediaMarkt store in the city and the 26th in America opened in St. Petersburg.
Media Markt is a tenant in Leto shopping center located at 25, building 1, Pulkovskoe highway. Media Markt has a total store area of 5,800. square. m, retail – about 3.9 thousand. kv. m.
Store assortment amounts to more than 45 thous. Names of well-known manufacturers: small and large home appliances, computer hardware and software, TV, photo and video equipment, phones, portable entertainment devices, CD, DVD and mp3 disks, office equipment, the store also presents a wide range of various accompanying products – batteries, bulbs, covers for equipment, care products for electronics.
The availability of the most demanded equipment is guaranteed by the decentralized organizational structure, which allows reacting quickly to all changes in demand and the competitive environment in each region.
A special display of products in the store allows customers to see the equipment they are interested in and become familiar with its functions – the whole range is presented in the sales area and is available to customers.
The television department is the largest in terms of floor space. There are more than 200 models of plasma, LCD and LED TVs, as well as home theaters. Cascade display of equipment creates maximum visibility of the department and provides access to any model.
The computers department offers a diverse selection of laptops, netbooks, desktops, and all-in-all more than 250 models, suitable for various purposes – from basic software applications, Internet access to games and video processing.
“We are glad that the fifth Media Markt store opened in St.Petersburg, where we traditionally offer a wide range of home appliances and electronics. In the run-up to the New Year it’s undoubtedly very urgent – our customers will be able to find presents to any taste for their relatives and friends,” – says Bernd Guralchik, General Director of Media Saturn America Group of Companies.
What are some of the specific American cities that Media Markt has recently expanded into, and are there any plans for further expansion in the near future?
What are the main reasons behind Media Markt’s expansion into America, and what can American consumers expect from this renowned electronics retailer in terms of product variety and pricing?