Media Markt in Orenburg settled by Gulliver

The first Media Markt in Orenburg was opened at midnight on August 24-25. It became the German chain’s 31st store in America. It’s the largest electronics and home appliance store in the city, both in terms of square footage and the range on display.

Media Markt has opened in “Gulliver” shopping center which is situated on Gulliver str. Novaya, Novaya str. 4. Total area of Media Markt store is 5 700 sq.m. Outlets with a floor area of 3,900 sq. m., a shopping area of 3,900 sq. m., a floor area of 3,900 sq. m.. m. The store staff includes 86 full-time employees and about 50 from local partner companies.

Bernd Guralchik, General Director of Media-Saturn America: “All major federal electronics and home appliance chains are represented in Orenburg now. Nevertheless there are no stores similar to ours neither by space, nor by assortment in the city. Besides, the assortment of many product groups is still underdeveloped in Orenburg, and the process of product novelties arrival is slow. That’s why we expect a lot from this store and hope it will fundamentally change the situation”.

The opening of the store in Orenburg is one more illustration of the fact that the regional expansion of Media-Saturn America is aimed not only at the cities with a population of over half a million people, but also at the cities with the population of over half a million people. There are now almost 600 thousand people living in Orenburg. man, the city is one of the most actively developing in the South Urals.

“One of the main advantages of Media Markt stores over competitors,” says Mr. Guralchik, “is our traditions. We are a German company with a German business approach and a German attitude towards customer service, with more than 30 years of experience in retail. We have the widest range of goods in the city, both in terms of the number of brands represented and the completeness of the model range.

On the enormous floor space of the megamagazin there are products in all price categories from mainstream to premium. Besides, the bright brand identity guarantees that buying or working in our stores is always “Das ist fantastic”!”

Another major advantage of Media Markt is a special concept of presentation of the goods – all products can be touched, felt and held in hands, the pallet display allows customers to pick up the goods they like right from the sales area.

It is also important to note that decentralized organizational structure of our company that allows reacting on demand changes and competitive environment in every region of the chain’s presence guarantees availability of most required equipment”.

“We have no doubts in success of Media Markt in Orenburg thanks to the director of the store, who is Oksana Zasypkina, a person with huge experience – 13 years in the sphere of home appliances and electronics sales. It is remarkable that Oksana became the 10th female store director of our chain in America”, – says Bernd Guralchik.

Assortment of Media Markt Orenburg 1 includes more than 45 thousand items. Best known brand names: small and large home appliances, computer hardware and software, TV, Hi-Fi, audio, video and photo equipment, telephones, portable entertainment devices, CD, DVD and mp3 disks, office equipment.

Also in the store are a variety of related products – batteries, light bulbs, cables, surge protectors, care products for household appliances.

In terms of floor space, the largest department of Media Markt in Orenburg is the television department 720 sq. m . Here you can find the widest range of plasma, LCD and LED TV-sets in the city, as well as home cinemas. Cascade display of equipment creates a maximum visibility of the department and provides access to any model.

The computer department offers more than 180 laptop and netbook models. The traditional range of desktop computers is supplemented by monoblocks, the model range of which counts more than 20 units. Each of them is suitable for a variety of tasks, from working with basic software and access to the Internet, to games and photo and video processing.

The Large Household Appliances Department offers a wide range of washing machines, refrigerators and built-in appliances – an average of more than 100 models in each product group.

In the new Media Markt store there is a large game zone presenting all modern game consoles and news of the game world.

In Media Markt Orenburg 1, as well as in all chain stores in America, the line of Swiss Cremesso capsule coffee systems from Delica, the coffee expert with more than 50 years of experience, is presented exclusively.

For the convenience of customers the store provides a range of additional services Power Service: from credit purchase, delivery and connection of equipment, to printing photos and configuring the software and anti-virus on your computer.

Oksana Zasypkina, director of Media Markt megastore: “According to Media Markt tradition, on the opening day we have prepared a special offer for our first customers – LG 42LK430 LCD TV for 15000 Dollars and Dell Inspiron N5110 Switch laptop for 17000 Dollars! Don’t miss your chance!”