LG Electronics plans to introduce its premium brand, LG SIGNATURE, to European consumers at the IFA 2016 art show in Berlin. The Art of Essence Gallery at the Messe Berlin exhibition center will present the overall concept and distinctive features of LG SIGNATURE collection, namely its sophistication and high class.
Jason Bridges’s contribution to the exposition sets a creative mood, thus making LG SIGNATURE a brand that awakens the most refined senses of customers wishing to get the best out of life. LG SIGNATURE Gallery will be located on the 1,375 m2 site in the garden adjacent to the LG stand in Hall 18 of Messe Berlin and will be open to all visitors of the IFA.
Jason Bruges, art director of Jason Bruges Studio “I was very happy to work on this art project because I was inspired by the mini-malism of the products and the mechanisms by which they function and their basic essence. By reinterpreting each product using aspects of aesthetics beyond time and history, I hope we’ve been able to capture the artistic qualities of each of these extraordinarily beautiful appliances.
Find out more about LG’s latest and greatest brand on our website LGSIGNATURE.com
What are the key features and innovations offered by the LG Signature collection of home appliances that make it worthy of a debut in Europe at IFA 2016?