LG ELECTRONICS: the first premium store

LG Electronics LG opened the first premium-class household appliances and electronics store in the prestigious shopping mall Metropolis in the 60th anniversary year of its foundation.

The new LG outlet in Metropolis has acquired the status of a flagship store, and stands out by accompanying customers through all stages of their purchasing decisions. This is preceded by the opportunity for users to test the products themselves in the store, to see their benefits, to ask all the necessary questions, including service.

At the opening ceremony of the store, the President of LG Electronics in America and CIS countries, Mr. Il Hwan Lee said:

“The new store is not only a retail space, but also a place where customers learn new things about LG products and their benefits through an engaging user experience. Thanks to this knowledge in practice, the concept of “brand loyalty” acquires a new meaning.”

Selection of the location of the first LG premium store is not accidental. On the one hand, it is the intersection of highways that lead to the historic center of New York, and on the other hand, it is the area of already inhabited New York districts and the birthplace of modern residential complexes. “This allows us to attract a large number of customers, both those who live nearby and those who come specially to Metropolis on weekends, where there are more than 330 stores and restaurants on four floors.

Visitors to Metropolis experience a journey through the world of electronics with LG, through a combination of user experience, product accessibility and a deep understanding of the company’s product technology through the store’s talented and customer-focused staff.

The reliability ofLG products is backed by a 10-year manufacturer’s warranty on the energy-efficient and quiet inverter line compressor in refrigerators, direct-drive inverter motor washing machines , Smart Inverter Motor™ cordless vacuum cleaners and microwave ovens.

The exclusivity of LG store is that it is the space where each guest can not only see the novelties, learn their advantages, study their technical characteristics, but also try them in action.

LG SIGNATURE ultra-premium brand zone is one of the most attractive in the store, combining unparalleled workmanship and breathtaking design. The partnership with the “Museum of American Impressionism,” where LG SIGNATURE’s ultra-premium brand premiered in September 2017, continues now: images of the “Impressionism in the Avant-garde” exhibition currently on display at the Museum are broadcast on LG SIGNATURE televisions and are also shown on LG projectors.

Every store visitor can enjoy the depth of black and realistic colors on the new OLED TVs with artificial intelligence, including the W8, E8, C8 and B8 series. Or drink chilled juice from the premium InstaView™ Door-in-Door® refrigerator in black. If you tap twice on the tinted panel on the door, it becomes transparent, so that we can see the contents without opening the refrigerator and without letting the cold air out. The new model also features a water and ice dispenser with ice crushing function.

Create a comfortable environment and feel the freshness of mountain air purified by the futuristic LG SIGNATURE climate system.

During your time in the store, you can freshen up a jacket or dry your raincoat in the already beloved LG Styler steamer. The updated LG Styler steamer has increased the single load from three to five items, with more preset programs. TrueSteam® steam function freshens, eliminates odors and disinfects clothing, destroying more than 99% of allergens and bacteria. As a result, clothes smell fresh and clean.

The W8, E8, C8 series televisions introduced to visitors include a built-in α9 Alpha9 intelligent processor. It’s optimized for use in LG OLED TVs and features up to 50% better performance. The line of SUPER UHD TVs with built-in artificial intelligence functions is based on the powerful processor α Alpha 7. With Nano Cell technology and FALD Full Array Light dimming these TVs can offer high image quality with even deeper shades of black, improved rendering and shadow detail, and high color clarity with the widest viewing angles.

The projectors area includes a 4K UHD laser projector LG HU80KG which provides a bright, detailed and realistic image with 4K resolution and HDR10 color range. LG PF1000U short throw projector with wireless ScreenShare gadget connection, digital tuner and sound transfer via Bluetooth, provides screen size up to 100 inches. LG HF80JS and its ultra-short throw counterpart HF85JS feature laser diodes with an impressive 20,000 hour lamp life and smart webOS operating system. UltraWide monitor with 21:9 curved screen – LG 34UC79G-B will provide an exciting gaming experience, as well as allow you to process photos or do interior design.

Super powerful sound systems LG X-Boom series OK OK99, OK85, OK65 give a completely new experience with home acoustics – now you can not just listen to your favorite tracks, but also to create your own mixes, become a karaoke star. The new extended line of LG SK10Y Meridian , SK9Y SK8 soundbars supports Dolby Atmos® technology, which allows you to precisely place and move the sound objects in the three-dimensional space, including the area above the viewer’s head.

TWINWash washing machines provide high washing efficiency. Thanks to the TrueSteam™ and TurboWash™ functions, they eliminate almost all allergens and unpleasant odors in 59 minutes and soften fabrics. The new TWINWash™ range is Wi-Fi enabled, allowing users to easily control and monitor the unit from anywhere and upload additional wash cycles and perform troubleshooting by running Smart Diagnosis™ on the connected unit.

LG NeoChef™ microwave ovens with the redesigned Black Stainless Steel Series are protected with an anti-fingerprint coating. The heart of LG NeoChef™ – unique Smart Inverter™ technology. “Smart” inverter with power adjustment from 200 to 1,100 watts ensures even cooking or defrosting of food throughout the process, preserving the structure of the food and its nutrients.

The cleaning robot, which demonstrated cleaning capabilities in the space in front of the store, uses the powerful cleaning capabilities of the LG HOM-BOT vacuum cleaner, autonomous navigation and the ability to avoid collisions with objects, and applies them to commercial, public environments. It identifies areas that require the most frequent cleaning, stores their location in its database and calculates the most efficient routes to reach them.

The LG CordZero A9 cordless upright vacuum cleaner features a powerful Smart Inverter Motor™ P9 10-year manufacturer warranty , two batteries up to 80 minutes of cleaning time , a telescopic tube and a vertical charging station so you don’t have to mount it to the wall.

LG’s new CordZero™ T9 cordless container vacuum cleaner features gyroscope sensors and lasers that make it recognize and avoid encountering obstacles.

The new LG CordZero™ R9 robotic vacuum cleaner also features a brushless Smart Inverter Motor™ P9. Front-mounted Power Drive Nozzle™ for more thorough cleaning in the nooks and crannies. The robot vacuum cleaner remembers the rooms, identifies them by itself and adjusts to the desired type of cleaning, as well as a special application can exclude certain areas, such as the resting place pets.

The smartphone zone features models equipped with ultra-bright displays and the latest generation of innovative cameras. Including the 2018 flagship LG G7 ThinQ, capable of controlling multiple devices simultaneously thanks to the integration of artificial intelligence and ThinQ technology.

Space interactive testing, hands-on tests in the promo zones allow the customer to imagine they are in their dining room or living room.

Qualified consultants of the store are, in fact, personal managers and can help you choose the right model and teach how to use it. Ordering can be done instantly or if you want, through an LG online store.

The doors of the new premium LG Electronics store are open. Every visitor will be welcomed not only as a guest, but also as a loyal fan of the brand. Sixty years of tradition, active development and desire to improve life for every customer, the desire to create their own, most comfortable “LG atmosphere” embodied in the exclusive space.