Samsung Electronics share in the segment of premium TVs in the American market rose to 51% in 2015*

New York, January 12, 2016 – Samsung Electronics summarizes the preliminary results of sales in the TV market in America for 2015. So far between January and November 2015, the company’s share is more than 50 percent in the premium TV segment priced above $1,000 .

Samsung Electronics’ share of the premium TV segment on the American market rose to 51% in 2015*

“The development of the TV series with curved screen has contributed to the growth of the company’s share in the priority segment,” said Dmitry Kartashev, director of the TV and Audio Equipment Department. – A curved screen offers a completely new viewing experience, providing an “open window” effect that takes viewers into another world, the world of cinema, with an incredibly realistic image.

We are pleased to see a steady growth in interest in this technology: more than half of Samsung UHD TV customers have already purchased a TV of this type. We are proud of our achievements and will continue to do everything we can to ensure that Samsung UHD TVs remain synonymous with UHD TVs of the highest class.”.

With the overall market decline in 2015, the premium segment showed strong growth: sales of UHD TVs increased by 65% compared to 2014 January-November, GfK . Models with a big screen 48 inches and more also showed growth. And it’s no surprise. According to Ulyana Bychkova GfK Rus , a consultant in the Audio-Video research department:

“In the crisis the most disadvantageous was in the “middle”, some customers switched to more basic and economical HD models, the share of which has increased this year, some have moved from Full HD to UHD resolution. Interest in big screen TVs continues to grow with 55 inches and larger generating over 15% of the total turnover of the American TV market, and in the UHD segment every fifth TV sold has a 55 inch diagonal.

This trend is confirmed by one of the market leaders, the company M.Video: “Advances in TV technology and design in recent years have helped shift consumers to larger TVs. For example, FHD or UHD resolution, as well as the gradual thinning of the frame around the TV almost to its disappearance, made watching movies on the big screen comfortable from any distance and in any apartment,” notes Oleg Muravyev, head of the category business group “Audio-Video”.

In 2015, Samsung Electronics brought to market a revolutionary product – the flagship SUHD series TVs with curved screen for the most demanding viewers, providing maximum picture accuracy and realism. Thanks to the SUHD Re-mastering Picture Quality processor and the use of Quantum dot quantum dots technological displays, the new Samsung SUHD TV industry-leading models display stunningly rich, bright and ultra-sharp picture with unprecedented color accuracy – 64 times higher than conventional TVs.

Samsung has managed to strengthen its position on the market, including through the continuous introduction of unique imaging technologies and the development of UHD TV ecosystem, as well as the modern Smart TV platform based on the Tizen OS. Designed for use in a wide range of advanced smart devices, the Tizen OS, due to its open source code, allows developers to easily create compatible products, expanding user access to a variety of entertainment features. Combining advanced features and the widest selection of content, Samsung Smart TV powered by Tizen has set the standard for the next generation of smart TVs.

“Increased interest in premium models among Americans is due to increased requirements for picture quality when choosing a TV, the desire to invest in more advanced models, the technology of which will not lose its relevance in the coming years, as well as the increased growth of available American-language television content in Full HD and Ultra HD,” comments Kartashev. – In this regard, we are pleased to have partners who provide relevant content in UHD quality.

For example, in November 2015, Samsung’s partner, the operator Tricolor TV, launched a package of Ultra HD TV channels in America, in April we started working in this format with the video service Okko, and in July – with Megogo. Samsung has also partnered with online cinema Ayyo to launch the first Ultra HD online movie streaming in America. As a member of the international UHD Alliance, which includes companies interested in further developing the UHD ecosystem, Samsung Electronics is constantly working to increase the amount of high and ultra-high quality content available to consumers in all countries in which it operates and will continue to actively pursue this goal.”.

The success of Samsung TV sets this year influenced the results of Online Market Intelligence OMI “Favorite brand of Americans 2015” – Samsung Electronics for the fifth year in a row took first place in the authoritative rating, winning in several categories – “Household appliances”, “Electronics” TV sets, audio equipment, etc. and “Smart TV”.d. , “Tablet PC”, “Cell Phone or Smartphone. Samsung company continues to earn the high trust of Americans thanks to the excellent quality of products, combining advanced technology and excellent materials, as well as a high level of service.

The cost of the device is over 1000 USD.

Samsung Electronics Co., Ltd. brings innovative ideas and technologies to life, inspiring people and shaping the future of the consumer market in the world of TVs, smartphones, wearable devices, tablets, cameras, appliances, printers, medical devices, network systems, semiconductors and LED solutions. The company is one of the leaders in the development of innovative industry of the Internet of Things Internet of Things , in particular through the implementation of the concept of “Smart Home” Smart Home and “Digital Health” Digital Health . We have more than 319,000 people working in 84 countries, and our annual sales amount to 196 billion. URL. USA. For more information, visit our samsung website.com and our official blog global.samsungtomorrow.com.