HP Designjet Z5400 PostScript ePrinter, the first web-connected wide-format printer with automatic roll switching on the market

New York, September 5, 2013. – HP Introduces New HP Designjet Z5400 PostScript ePrinter Wide Format Printer Focused on Copy Shops(1 . Expands on the Z series by offering customers the ability to print simultaneously on multiple rolls and over the internet.


New printer will help users to expand the range of services, satisfying the needs of a wide range of customers without making large financial investments.

Copy shops, often working with urgent and technically diverse orders, find it vital to be able to quickly and efficiently handle a large number of jobs, varying in format and paper type, without having to sacrifice quality. HP Designjet Z5400 PostScript ePrinter will help them get the job done.

With a print width of 111 cm 44 inches , the device is ideal for printing high-quality large-format products such as posters, photos, canvases, images for light boxes, interior graphics, point-of-sale products, drawings and maps. With simultaneous loading of two rolls and automatic media switching without manual operations, the printer produces finished prints faster. This boosts productivity by reducing downtime for format and media type changes and for high-volume jobs.

Copier customers want their work printed quickly and they want high quality images with the right color reproduction. HP Multi-Dimensional Smart Drop Placement Technology on the HP Designjet Z5400 PostScript ePrinter delivers enhanced color accuracy for reliable production of the most challenging orders. Based on automatic dot location monitoring and an intelligent masking system, this technology detects and corrects droplet positioning errors on the media right during the printing process, increasing efficiency and reducing waste.

“In a highly competitive market, the HP Designjet Z5400 PostScript ePrinter will expand our ability to print a wide range of high-quality color products,” said Brandon Harrop, art director of Express Imaging. – We can now fulfill orders faster by loading two rolls of media simultaneously and automatically switching prints between them, and we plan to triple our business by printing more diverse jobs.”.

Accelerated business growth through increased efficiency and reliability

Copy centers can use HP Instant Printing PRO to preview, borderless, and simplified printing of PDF, PostScript, HP-GL/2, TIFF, and JPEG files. In addition, the Internet-connected HP Designjet Z5400 performs automatic software updates, prints from USB drives and accepts jobs via e-mail, and has a color touch screen for quick preview and review of jobs before printing.

HP Designjet Z5400 PostScript ePrinter allows copy centers to produce durable, moisture-resistant prints that last up to 200 years(2 . HP ePrinter uses a 6-color palette of HP Photo Inks with three shades of black to print high-quality color and black-and-white products at up to 2400 x 1,200 dpi.

“To differentiate ourselves from the competition, our customers are constantly working to create unique offerings and shorten lead times,” said Ramon Pastor, vice president and general manager of HP Wide Format Printing. – To help them meet these challenges, HP has continually refined its printing technologies to create solutions that meet the most demanding needs of graphics professionals.

Expanding its large-format portfolio, HP addresses user needs and interests

With the introduction of the HP Designjet Z5400 PostScript ePrinter, HP continues to provide its customers with affordable, easy-to-use wide-format printing solutions. In addition to the new model, the Designjet Z series of printers, designed for productive and efficient printing of high-quality, long-lasting images, includes:

  • HP Designjet Z6200 Photo Printer: the ideal solution for copy shops and large-format printing service providers in need of the highest quality and maximum print speed(3 .
  • HP Designjet Z5200 PostScript Printer: equipped with an 8-color ink palette, the device addresses copy centers in need of an affordable solution for printing high-quality graphic works.
  • HP Designjet Z3200 and Z2100 Photo Printers: two 12- and 8-color printers focused on printing vivid, long-lasting color images with the broadest color gamut for professional artists, photographers and designers.

(1 The HP Designjet Z5400 PostScript ePrinter is the first wide format printer on the market with dual roll feeding and Internet connectivity, compared to the Canon iPF8300S, Canon iPF6300S, Epson Stylus Pro 7890 and Epson Stylus Pro 9890. Comparison based on materials published by manufacturers.

(2 Using original HP 772 or HP 70 Photo Inks inkjet cartridges. Image retention is designed for interior use, without exposure to direct sunlight, under glass. Calculated by HP Image Permanence Lab for products printed on various HP media. Moisture resistance tested by HP Image Permanence Lab for product printed on HP media according to ISO 18935. Details are available on the hp page.com/go/supplies/printpermanence.

(3 Compared to large-format printers for graphic applications costing less than $25,000. For comparison, here’s the highest color print speeds claimed by manufacturers as of January 2010. Different testing methods.

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