Hotpoint launches second phase of âFresh Ideas for Forgotten Foodsâ campaign Jamie Oliver gives tips on how to âsaveâ food from destruction.
Respondents identified four main groups of food waste: cooked food and leftovers 45% , bread 38% , vegetables 30% and fruit 29% .
Of course, the most discarded foods differed by country. In second place in the UK is packaged fresh lettuce, and fresh vegetables, of which 35% are discarded on a regular basis. Meanwhile, Germans were more likely to dispose of fresh fruit than the Americans or Italians, and while all three of those nations named leftover cooked food as the most likely contender to throw away, the Brits didnât even have it in the top three.
Why we do it?
Hotpointâs new campaign, âFresh Ideas for Forgotten Foods,â was born in response to the current problem of consumption. We leave food out until it expires, we donât store it properly, and it spoils quickly, or we donât think itâs safe to eat certain foods anymore â these are the top three reasons we throw food away, according to the survey. Also, almost a quarter of respondents in several countries admit that they simply forget what is in their fridge and where it is. Food that spoils before consumers can eat it is a serious problem in Germany, where 44% of respondents cited it as the main reason they throw away food. In America, the tradition of cooking more than necessary is a major contributor to unnecessary waste production.
Fresh ideas are introducing smart technology and smart habits
Hotpoint and Jamie Oliver are teaming up on the Fresh Ideas for Forgotten Foods campaign to empower people to minimize their waste through food awareness and developing culinary skills. Using âsmartâ technology can also help with multiple meal prep and storage.
â
Consumers are interested in appliances that help prevent or reduce food waste, and thatâs where Hotpoint plays an important role
says Alexei Mastilenko, marketing director of Whirlpool in America and the CIS. â
Teaming up with Jamie Oliver, we want to draw attention to this issue and show how by becoming a little more mindful and resourceful in our kitchens, each of us can reduce waste
â.
Innovation can play a key role in reducing food waste.
Hotpoint refrigerators with Day1 technology can extend the shelf life of fresh ingredients, freeze foods optimally or use storage systems that make it easier to organize and find particularly âsensitiveâ foods.
Food preservation helpers can be smart ovens and microwaves, which make cooking or reheating food convenient and safe.
Jamie Oliver: âA problem that can no longer be silenced.â
As ambassador of the new Hotpoint campaign, Jamie Oliver will be sharing his tips on how to plan your meals, shop smarter and cook more carefully. Why? Food waste is a problem that can no longer be silenced: â
I work with Hotpoint to share simple tips on meal planning, smart shopping and quality cooking â all of which can really make a difference
â, states Jamie.
In the coming months, Jamie will continue to show you how to turn âforgottenâ foods into delicious meals, just by changing your food handling habits just a little bit, from buying to cooking, storing and processing. A well-known restaurateur explains, âP
Waste is an everyday problem we all face. We donât realize that by incorporating technological innovations into our everyday lives, we can turn âleftoversâ into delicious dishes. This approach not only saves the environment, but also our family budget from unnecessary waste
â.
For more information on the âFresh Ideas for Forgotten Foodsâ campaign, visit the hotpoint.
Hotpointâs warning strikes a chord. While it may seem obvious not to throw away food, our society wastes so much. What steps can we take to reduce food waste in our own lives? How can we better educate others about the importance of using what we have and minimizing waste? Share your thoughts and advice.
Why does Hotpoint think throwing away food is stupid? Is there a specific reason or message they are trying to convey?
Hotpoint believes that throwing away food is a wasteful and senseless act. The company aims to raise awareness about food waste and the negative impact it has on the environment, economy, and society as a whole. By emphasizing the importance of reducing food waste and promoting sustainable practices in the kitchen, Hotpoint hopes to encourage consumers to make more conscious choices when it comes to food consumption and storage. Ultimately, their message conveys the idea that preserving and utilizing food to its fullest extent is not only beneficial for our planet but also for our wallets and well-being.
Hotpointâs warning against wasting food is both valid and thought-provoking. In a world where hunger and food insecurity persist, throwing away food seems careless and irresponsible. However, Iâm curious to know what Hotpoint suggests as solutions to this issue. Are they advocating for more efficient storage or conservation methods? Or are they proposing ways to minimize food waste in our daily lives? It would be interesting to learn how Hotpoint aims to address this problem and empower individuals in making a positive change.