The mirror-less FUJIFILM FinePix S1 is waterproof and can do panoramic panoramas at the touch of a button and 360 degrees of swivel

FUJIFILM announces the world’s first waterproof pseudo-lens reflex camera ^*1.

The S1 comes equipped with the most advanced technologies to enhance picture quality and encourage creativity. It gives you everything you’d expect from a pseudo-semi camera, including a powerful 50x optical zoom lens with image stabilisation technology, wireless networking and Full HD movie recording, all inside a rugged, waterproof exterior.

Suggested retail price 19,999 Dollars.

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Borrow to shoot when others put their hands down

When the weather turns nasty and it starts to rain, most compact and pseudo-mirror camera users find themselves stashing them in their bags and pockets – but not the S1. The waterproof body lets you take great shots even when it’s raining or dusty, so unlike other photographers, you won’t miss a shot. For lovers of candid photography, the built-in lens and more than 70 lens protectors save you from worrying about the weather, time of year or shooting conditions.

High-quality, versatile lens

The S1 is equipped with the latest Fujinon lens with 50x optical zoom equivalent to 24 – 1200 mm ^*2 , an impressive F2 aperture range.8 – F5.6 and 3 steps ^*3 Image stabilization in the lens itself. The wide zoom range and optional super macro mode letting users shoot subjects as close as 1 cm offer a variety of shooting styles, from wide-angle panoramas to telephoto zooms.

2 aspherical and 4 non-dispersive lenses within a 13-element design in 11 groups, enabling the highest quality shooting. In addition, aberration is kept to a minimum, while sharpness from the center to the edges is maintained at any zoom. Super EBC, Fujinon’s unique multi-layer coating technology, which prevents ghosting and flare. Now you can capture images with incredible sharpness even in adverse conditions, such as backlit conditions.

Fujifilm’s intelligent 100x digital zoom further expands the range of what this camera can do. Advanced signal processing technology achieves image quality comparable to that of the optical zoom. To make working at high magnification easier, the camera features a new zoom out button: users can control composition by quickly widening the field of view to re-capture a lost subject.

Even better photos, even faster shooting

Thanks to the combination of a newly developed noise reduction system and a 1/2.3-inch 16.4-megapixel BSI-CMOS sensor, the S1 is capable of taking bright, clear pictures even in low light at ISO sensitivities up to 12,800 ^*4. In addition, the new multi-core processor improves camera response by performing parallel image processing: the maximum AF time is now 0.14 sec ^*3, 0.68 sec on time ^*5, the interval between shots is about 0.65 sec, and the maximum continuous shooting speed is about 10.0 fps ^*3. These new features, combined with the UHS-1 high-speed SD card interface, mean that users can take pictures very quickly without missing a single opportunity to capture a good shot.

Enhanced video recording

The S1 is capable of capturing high-definition Full HD video 1920 x 1080, 60p , while 5-stop Image Stabilization and 3D Noise Reduction have greatly improved performance during video shooting. Optical and electronic 5-stop image stabilization prevents blurring during vertical, horizontal and circular camera shifts inherent in dynamic video shooting. Also, the side-mounted zoom lever on the left side of the lens can contribute to good video quality. The side lever allows the user to easily adjust the zoom with their left hand while keeping their right hand on the shutter button. High-speed mode, on the other hand, offers the ability to quickly zoom in on the subject.

3D Noise Reduction uses multi-frame processing to improve image quality in high-sensitivity mode and make video exposure easier. The FinePix S1 also features Scene Recognition in movie mode, which automatically optimizes exposure according to ambient conditions, so you can focus all your attention on shooting. You can also use any of eight advanced art filters creatively during video recording, and a separate video recording button makes shooting faster than ever. And finally, the camera features a built-in slow motion shooting mode with up to 480 frames per second.

To speed up the editing process, the S1 also offers a number of unique in-camera video processing functions, including trimming clips and merging several individual videos into one file. Sound quality in movie recording is also improved with the built-in wind filter and silent lens during zooming and autofocus.

Take and share your shots wirelessly

The Fujifilm S1 offers the ability to shoot remotely via Wi-Fi connection with a tablet or smartphone ^*6. Wireless can also be used to transfer photos and movies to smartphones and PCs.

Simply download and install the newly developed Fujifilm Camera Remote app, then press the Wi-Fi connection button on your camera and enjoy a wireless LAN connection between your camera and any device that lets you not only take pictures remotely, but also change composition settings and create videos ^*7.

The images can be easily transferred to smartphones and tablets where they can be viewed in their full glory. And with Wi-Fi connectivity, saving photos and videos to your computer is no problem.

Awesome Features – Awesome Images

The Fujifilm S1 will never let today’s demanding photographers down, packed with features that are easy to use. Electronic viewfinder has a resolution of 920k. FinePix S1 is a high-precision digital zoom lens that improves image quality in glaring sunlight. The large, bright, variable angle LCD makes it easy to take pictures from a lower angle when photographing flowers, for example or from a higher angle when you lift the camera over your head in a crowd .

Images are sharp when manually focusing thanks to the focus center highlight function, which emphasizes the outlines of the subject and other areas with high contrast. The S1 can also shoot RAW images.

In addition to the traditional P, A, S and M functions, the mode dial also has a C custom setting, allowing the user to save and quickly load their favorite settings. The camera is equipped with a Function button, giving you quick access to such settings as white balance or sensitivity.

For greater creative freedom, several photo aspect ratios are available, including 1:1, 3:2, 4:3, and 16:9. What’s more, advanced filters give users artistic expression right in the camera – there are 10 effects to choose from, including Pop Color vivid colors , Toy Camera, Miniature, Partial Color, High Key, Soft Focus, Cross Screen radiant glow effect of bright objects , Dynamic Tone, Fish Eye and Low-Key.

The S1 also lets you quickly process multiple exposures, storing two or more shots at different exposures and stitching them together for a high dynamic range HDR image. Using Motion Panorama 360 mode, users can capture panoramic views simply by pressing the shutter button and rotating 360 degrees. This very easy-to-use feature assists with stunning effects, especially when shooting landscapes.

A unique interval timer function that automatically releases the shutter at user-selectable intervals completes the picture. Photographs can be taken at intervals of up to 10 minutes for a maximum of 6 hours.

Additional Accessories

Lens hood LH-S1 and adapter ring AR-S1 make photography with the S1 even easier, letting you attach 72mm filters to the camera. The battery charger BC-85A makes it possible to take pictures while recharging the battery. In addition, the S1 can be charged from a PC using a USB cable or via a wall outlet using the included AC adapter, making charging much easier. Enjoy up to 350 shots at a time thanks to its low power consumption and long battery life ^*3.

Main features of the Fujifilm FinePix S1:

– Pseudo mirror camera with rugged dustproof and waterproof body

– 50x optical zoom 24-1200mm equivalent

– Super macro at a distance of 1 cm

– 5 axis image stabilization

– 1/2.3-inch 16.4-megapixel BSI-CMOS sensor

– Up to 0.14 sec autofocus speed. ^*3

– On time about 0.68 sec. ^*5

– Time lag between shots 0.65 seconds.

– Continuous shooting at a maximum rate of approximately 10.0 frames per second ^*3

– Electronic viewfinder EVF with 920,000-dot resolution.

– Variable angle LCD screen

– Interval Shooting function max. every 10 minutes for 6 hours

– 10 advanced art filters

– Wi-Fi module

– Full HD video recording

^*1: Among cameras with built-in lens and optical zoom greater than 50x Fujifilm data as of November 2013.

^*2: 35 mm format equivalent

^*3: Based on CIPA Camera & Imaging Products Association standards.

^*4: Image size – S.

^*5: When Quick Start Mode is activated. 24 min 10 min .

^*6: AndroidTM smartphones and tablets, iPhone/iPad.*7: Image size is 640×480.

FinePix S1 Datasheet

Number of effective pixels	16.4 million pixels
Sensor	1/2.3-inch BSI-CMOS sensor with basic color filter
Total number of pixels:	16.8 million pixels
Memory	Built-in memory approx. 37MB SD/SDHC/SDXC memory cards UHS-I *1
File formats photos	JPEG Exif Ver 2.3 *2 , RAW RAF format , RAW+JPEG support DCF Design rule for Camera File /DPOF standard
File formats video	Video file formats:MOV Video compression:H.264 Audio: Linear PCM Stereo
Number of recordable pixels	L： More than 4:3>4608 × 3456 More than 3:2>4608 ×3072More than 16:9>4608×2592More than 1:1>3456 x3456 M：More than 4:3>3264 × 2448 More than 3:2>3264 × 2176More than 16:9>3264×1840More than 1:1>2432 x2432 S：More than 4:3>2304× 1728More than 3:2>2304 × 1536More than 16:9>1920×1080More than 1:1>1728 x1728 Motion Panorama 360 vertically：11520×1624 horizontally：11520×1080 180 vertically： 5760×1624 horizontally：5760 x 1080 120 vertically：3840×1624 horizontally：3840×1080
Lens	Fujinon 50x optical zoom lens
Focal length	f=4.3 mm – 215 mm, equivalent to 24 mm – 1200 mm in 35 mm format
Aperture	F2.8（ wide-angle position – F5.6 telephoto step 1/3EV
Design	13 elements in 11 groups includes 2 aspherical lenses and 4 low dispersion lenses
Digital zoom	approx. 2X intelligent digital zoom approx. up to 100x with 50x optical zoom
Focal length from lens surface	Normal shooting: Wide-angle position: approx. 40 cm to infinity telephoto: approx. 1.5 m to infinity Macro: Wide-angle position: approx. 5cm – 3.0m telephoto: approx. 1.3 m to 5.0 m Super macro shooting: Wide-angle position: approx. 1 cm – 1.0 m
Sensitivity	AUTO/AUTO(400 /AUTO(800 /AUTO(1600 /AUTO(3200 ISO 100/200/400/800/1600/3200/6400*/12800* standard output sensitivity ISO6400 is available at M or S image size. ISO12800 available at Image Size S.
Exposure metering	TTL metering in 256 zones, spot/multi/medium
Exposure mode	Programmable automatic exposure AE , shutter-priority AE, aperture-priority AE, manual exposure
Shooting modes Scene types	Portrait, landscape, sports, night, night with tripod , fireworks, sunset, snow, beach, party, flowers, text
(MODE DIAL	SR AUTO advanced auto mode , AUTO, Adv. advanced mode , SP , Panorama, P, S, A, M, Custom
Image stabilization system	Optical with lens group shift
Blur prevention mode	–
Face detection	Yes
Exposure Compensation	From -2.0EV to +2.0EV, 1/3EV step
Shutter speed	Auto mode: 1/4 sec to 1/2000 sec, all other modes: 30 sec to 1/2000 sec continuous shooting with mechanical shutter TOP .
*Frame rate and number of recordable frames vary with shooting conditions.	H： approx. 10 fps max. 9 fps. M： approx. 5.0 fps max. 9 shots. S： Approx. 3.0 fps max. 9 frames. * Use SD card class 10 or higher.
(other	Best Frame Capture H：prebble. 10 fps 9 fps M : approx. 5.0 fps 9 fps L : approx. 3.0 fps 9 fps. * Use SD card class 10 or higher.
Auto Bracketing	Auto Exposure Bracketing ± 1/3EV, ± 2/3EV, ± 1EV
Focus mode	Single AF/Continuous AF/RF
(type	TTL contrast autofocus, AF auxiliary light
(AF frame selector	Center, Multi-point, Zone, Tracking
White balance	Auto scene detection, preset: Precision, shadow, fluorescent daylight , fluorescent lamp warm white , fluorescent lamp cool white , incandescent, custom setting
Self-timer	Delay 10 sec/2 sec.
Interval Shooting	Time Lapse：10 min/5 min/60 sec/30 sec/15 sec Shooting time：6h/3h/2h/60 min/30 min/10 min/5 min
Flash	Manual Flash i-Flash – Intelligent Flash
	Effective range: ISO AUTO Normal wide-angle: approx. 45 cm – 8.0 m, telephoto: approx. 3.5m – 4.0m, Macro Wide: approx. 30 cm – 3.0 m, Telephoto: approx. 2.0 meters to 4.0 meters.
Flash modes	Red-eye removal function OFF : Auto, forced flash, flash suppression, low-speed sync. Red-eye removal ON: Auto red-eye reduction, red-eye reduction and forced flash, flash reduction, red-eye reduction and low-speed sync.
Hot shoe connection for external flash	IS TTL compatible
Electronic Viewfinder	0.2-inch LCD viewfinder with a resolution of about 920,000 dots, coverage of about 97% when shooting, 100% when viewing
LCD screen	3.0-inch TFT variable-angle color LCD screen with a resolution of about 920,000 dots, coverage of about 97% when shooting, 100% when viewing
Video Recording	FullHD 1920×1080 60p max. 15 min HD 1280x 720 60p max . 24 min 640×48030p with stereo sound, optical zoom with wind filter possible. * Use SD card class 10 or higher.
Photo functions	SR AUTO, high-speed video 120/240/480 fps , advanced mode Toy camera Miniature Pop color High-key Low-key Dynamic tone Soft Focus Cross Screen Fish-eye Partial color, advanced filters for movies : Toy camera Pop color High-key Low-key Dynamic tone Soft Focus Fish-eye Partial color, Pro Low-Light, HDR, natural light with flash, bracketing with zoom , custom mode, focus center highlight, framing instructions, frame count memory, histogram display, date display, reverse display
Viewing functions	Multi-frame display with thumbnails , protect, crop, resize image, slide show, rotate image, histogram display, exposure warning, Photobook Assist, image search, favorites, mark files for upload, delete selected pictures, edit movie
Other features	PictBridqe, Exif printing, 35 languages, time difference, silent mode, shutter sound, wireless
(according to standards .	IEEE 802.11b/g/n standard wireless protocol
(access mode	Infrastructure
Wireless	Geotagging, wireless communication image transfer , playback and retrieval of images, remote shooting, autosave to PC
Connector video output	–
(Digital interface	USB2.0（high speed Micro USB connector
(HDMI output	Mini-HDMI connector Type C
(Audio input	–
Power	NP-85 lithium-ion battery included
Dimensions	133.1 W x 90.9 H x 110.3 D mm
Weight	Approx. 680g including weight of batteries and memory card
	Approx. 640g not including weight of batteries and memory card
Operating Temperature	0℃ – 40℃ （+32°F – +104°F）
Relative humidity	10% – 80% no condensation
Battery capacity for photos *3*(approximate number of shots with a fully-charged battery .	Approximately. 350 frames auto mode
Accessories included	NP-85 Li-ion battery, AC-5VT power adapter, plug adapter, USB cable, hot shoe protection cover, shoulder strap, lens cap with cord, 4 CDs, user manual
Separately purchased accessories	BC-85 battery charger for the NP-85 Li-Ion battery, EF-42/EF-20/EF-X20 hot shoe flash unit, RR-90 remote release unit, PRF-72 surge protector, LH-S1 lens hood, AR-S1 adapter ring

• ^*1 For information about memory card compatibility, see the Fujifilm website.
• ^*2 Exif 2.3 – digital camera file format, which contains additional information about the image for optimal printing.
• ^*3 Approximate amount of shots run time with fully charged battery according to CIPA standard.
• ^*4 OS compatible with Viewer software: Windows 8/7/Vista/XP, RAW file converter FinePix S1 only Windows 8 7 Vista XP, Mac OS X 10.6 OS X 10.9

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