Sony Cyber-shot WX50 compact cameras can capture even more amazing moments

16.2M-pixel Exmor R CMOS sensor delivers sharp images with little noise and Full HD movies. Extra High Sensitivity technology guarantees clear images in low light conditions. SteadyShot optical stabilization with Active Mode lets you shoot Full HD video without a tripod, and it’s sharp even when using the zoom. Superior Auto mode gives you professional-level results, with automatic modes designed for any situation. Detailed close-ups are possible thanks to the 5x optical zoom and 10x zoom in Clear Image Zoom mode. Expanded Art Effect Picture Effect .

With the new compact and feature-rich Sony Cyber-shot cameras, everyone can capture high-quality photos and detailed Full HD movies.

The new WX50 series models in their multi-coloured casing fit easily into your pocket, yet boast an ultra-sensitive, high-performance 16.2 megapixel Exmor R CMOS sensor. The most advanced version of the Sony BIONZ processor works in tandem with a high-quality sensor, guaranteeing high-speed performance and beautiful images with low noise even in low-light conditions. Both cameras come with a wide range of handy features that make it easy to capture high-quality photos and Full HD movies.

Extra High Sensitivity technology introduced in Cyber-shot for the first time this year expands the range of photography, especially in low light¹. The maximum sensitivity is now set to 12800 ISO, so you can capture unexpected scenes without using a tripod or flash. In addition, noise levels have been reduced by a factor of six compared to previous cameras² Cyber-shot models. You’ll notice a difference when you take clear, natural photos in low light, which can range from atmospheric portraits to indoor scenes.

The SteadyShot Optical Stabilization System goes one step closer to perfection, with Active Mode and optional digital stabilization – a true smashing blow to camera shake when shooting Full HD movies. Even at the multiple zoom level, the Achilles heel of other stabilization systems that can’t guarantee clear, consistent video when you’re shooting handheld.

Superior Auto mode detects the necessary settings for you to achieve professional results in almost any circumstances. After determining the type of scene and shooting conditions, the Cyber-shot automatically adjusts exposure and other settings for great images with minimal noise and a wide dynamic range.

“Pixel-accurate magnification” technology capable of doubling the 5x optical zoom of the Carl Zeiss Vario-Tessar lens without compromising image quality. At 10x zoom in Clear Image Zoom mode, you get detailed close-ups without the artifacts typical of standard digital zoom.

Nothing like creating amazing creative effects right in your camera without using a PC and editing software. Picture Effect mode has expanded its array of artistic effects including Toy Camera, Partial Colour, Pop Colour, HDR Painting, Miniature, Illustration, Watercolour, Soft High-key and Rich-tone Monochrome.

3D Sweep Panorama and 3D Still Image modes for capturing three-dimensional panoramas and still images add another dimension to the pleasure of photography. Wear your active shutter glasses and enjoy your footage on your 3D TV or 3D enabled PC.

The Cyber-shot WX70 boasts a deluxe, photorealistic 7.5cm Xtra Fine LCD touchscreen that’s easy to use to shoot, view and edit your photos.

PlayMemories Home software is preloaded on both cameras. Simply connect your Cyber-shot camera to your PC and you can view your photos and edit, print, email, upload to Internet, burn them to CD and more.

Our range of compatible Cyber-shot accessories has been expanded to include a variety of carrying cases that give you reliable, stylish protection for your camera.

Compact Digital Camera Sony Cyber-shot WX50 will go on sale in early March 2012 at an estimated price of 8490 Dollars., colors: black, pink, silver.

1. New technology is a combination of “Pixel Zoom” with pixel interpolation and blending technology. Accuracy of reconstructed effects and details varies with shooting conditions and subject.

2. Estimate based on Sony internal testing. Based on simulated results compared with Cyber-shot cameras equipped with standard noise reduction system.

Specifications