The living room is the heart of every home, a comfortable place to take a break from everyday life or sit down with friends to share the news or have a hearty laugh. The new BRAVIA TVs are made to fit seamlessly into your living room, thanks to their minimalist shape and modern approach to materials. Traditionally high picture quality is provided by a wide range of modern technologies, signal processing and noise reduction algorithms. WD60/WD65 and RD45/RD43 series TVs will be available in America in April 2016, 4K XD93/ XD85 series TVs are already available in American market since March 2016.
Sony XD93
Design and construction
If we look at the design of the room as a whole, it becomes clear that the most important thing here is not the TV itself, but the convenience of viewing it from any corner of the room. This is the essence of the Slice of Living* concept in Sony’s new BRAVIA TV range in 2016.
The television is designed without unnecessary elements that can distract attention. The slim, sleek frame of the TV ties all the components together on a visual level and accentuates the ultra-slim body of the TV. The new range features an ingenious concealed cable management system located inside the TV stand, making all cables invisible no matter which way you look at the TV.
Sony XD85
The XD93 series TVs feature a thin gold line around the frame, accentuating their sleek silhouette. The same style can be seen in the XD85 series, where the aluminum frame is framed by a silver line. Thanks to a specially designed ventilation system and a new bracket, the XD93 series TVs can be hung on the wall as close to the surface as possible. In early 2016, the Sony BRAVIA XD93\XD94 TVs won the 2016 Reddot design award for their attractive and original design.
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Picture quality
The 2016 line of Sony TVs features not only a sophisticated design, but also traditionally high picture quality, which includes support for 4K HDR. HDR High Dynamic Range – High Dynamic Range – guarantees higher brightness, contrast and colors for deeper, more detailed images. This standard is expected to be increasingly used for online video, TV channels and Ultra HD Blu-ray discs in the future.
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The 4K X-Reality PRO image processor, which is also used in the new 2016 BRAVIA TV lineup, ensures the highest level of image detail when watching content from any source: TV shows, DVDs and Blu-ray discs, online videos and digital photos. This 4K processor also enhances the playback of 4K HDR video streamed over the Internet.
The XD93 series introduces Slim Backlight Drive™ technology with a new matrix backlight structure and a new X-tended Dynamic Range™ PRO algorithm to deliver maximum image brightness and contrast with more precise light distribution. The body of the TV remains slim.
Sony
RD45
Full HD models are equipped with the image processor X-Reality PRO, which allows you to get excellent image quality in various sources: from digital channels, to the Internet video. The processor optimizes texture, sharpness and color while reducing noise: the system scales each pixel precisely by analyzing individual parts of each frame and matching them to a special image database. With built-in Wi-Fi®, the W65D/W60D lets you enjoy video content from online services like YouTube and Netflix* without the need to connect an extra device.
Sony
RD45
More features with Android TV
The Google Play™ store offers a wide variety of apps, games, multimedia content for your TV, and the number is growing every day. You don’t need an antenna to access apps over the network.
Easily transfer content from your smartphone or tablet to your TV with Google™ Cast™. Tap the Cast icon to send content such as movies or TV shows, YouTube videos, photos and hundreds of other compatible apps from your Android/iOS mobile device to your BRAVIA TV with a tap.
Tell us what you’re looking for and Android TV™ will find it. Voice Search function is now available on the standard remote control. Just press the “Voice” button and say what you’re interested in movies, TV shows and other content , or ask BRAVIA to change channels, switch inputs, etc. d.
Sony XD93
Price and affordability
New Sony XD93/XD85 series TVs are available in the American market since March 2016, WD65/WD60 and RD45/RD43 series since April 2016.
Approximate cost:
KD-55XD85 – 159,990 Dollars.
KD65XD85 – 259,990 Dollars.
KD75XD85 – 399,990 Dollars.
KD55XD93 – 229,990 Dollars.
KD65XD93 – 359,990 Dollars.
KDL32WD60 – 28,990 Dollars.
KDL40WD65 – 38 990 Dollars.
KDL48WD65 – 54,990 RUB.
KDL32RD43 – 24,990 Dollars.
KDL40RD45 – 34,990 Dollars.
What are the specific features and pricing options of the new BRAVIA 4K TVs available in the American market?