Consumer Electronics Show, Las Vegas, January 9, 2012. – SanDisk Corporation NASDAQ: SNDK , the worldwide leader in flash memory storage, today introduced the 128 gigabyte GB SanDisk Extreme SDXC UHS-I memory card 1. New Card Perfect for Photography Fans Who Like to Shoot High Definition and Record Full HD Movies2 and 3D. You can record up to 10 hours of Full HD and 3D video on this card, enough to film an entire day of the Consumer Electronics Show.
- Read and write speeds of up to 45 megabytes per second let you take more pictures per unit of time and transfer footage faster.
- The 64 and 128 gigabyte cards will be available worldwide for the recommended retail price of 199.99 i 399.$99 respectively.
Video capture capability drives growth of user-generated content
Advanced DSLRs and HD camcorders let you record in Full HD 1080p, and even in 3D. According to IDC3, Flash-based digital cameras and camcorders will more than double the amount of video they capture, up from 4 exabytes in 2011 to 6 exabytes in 2011.8 exabytes by 2014.
“The ability to capture video on amateur equipment is driving the growth of user-generated content,” said Chris Chute, IDC’s research manager for digital imaging devices.
“This year, for the first time ever, the share of HD video exceeded 50%, and by 2014 that share will rise to approximately 80%. This trend is driving demand for cards with both high speed and massive storage capacity to capture images.
The 128GB SanDisk Extreme SDXC UHS-I card uses the latest Ultra High Speed UHS-I architecture to store hours of high-quality video content. UHS Speed Class 1 exceeds the demands of a wide range of applications, from home DSLR quality video to the highest quality 3D.
“It takes approximately one gigabyte of memory to store five minutes of Full HD video,” said Susan Park, director of product marketing for SanDisk. “Our new SanDisk Extreme SDXC memory card can record up to 10 hours of Full HD and 3D video. That’s enough to film an entire day of the Consumer Electronics Show.”.
The SanDisk Extreme SDXC UHS-I Memory Card is designed to help amateurs achieve professional performance. This card has the speed and storage capacity to capture not only high-quality video, but also high-resolution RAW and JPEG photos, each of which can take up to 30 megabytes.
High sequential capture and fast file transfer speeds
SanDisk Extreme SDXC UHS-I Memory Card delivers up to 45MB/s read/write speed4, allowing photographers to shoot longer sequences continuously and then transfer footage to a computer faster.
Whether it’s a baby’s first steps with a point-and-shoot or the finish of a car race with a DSLR, the high-speed sequential shooting helps photographers capture the biggest shot of their life. The card can also transfer an entire hour of Full HD video footage to a computer in five minutes and 500 high-resolution still images in less than one minute5.
The SanDisk Extreme SDXC UHS-I Memory Card was created by SanDisk, a name trusted by professional photographers. Buying this card, consumers get reliability and durability necessary for taking pictures anytime and anywhere.
The card features a switch that protects files from accidental erasure. As additional protection, the card comes with a one-year download license for the RescuePRO Deluxe app separately the app costs 59.A $99 app that can help you restore accidentally deleted photos.
Pricing and Availability
The SanDisk Extreme SDXC UHS-I Memory Card is available in 64GB and 128GB capacities worldwide for a suggested retail price of EUR 135 and EUR 269, respectively.
1 1 gigabyte GB = 1 billion bytes. Some capacity not available for data storage.
2 Full HD 1920x1080x30 fps , HD and 3D video support may vary based on host device, file size, resolution, compression, bit rate, content, and other factors. See website for details:
sandisk.com/HD.
3 Worldwide User Generated Video Content and Archive 2010-2014 Forecast: The Video Bible IDC #227749, April 2011 . Worldwide Digital Imaging User Generated Content 2010-2014 Forecast: The UGC Bible IDC #227692, April 2011
4 Read/write speed up to 45MB/s 300X . According to internal testing. Results may vary depending on host device. 1 megabyte MB = 1 million bytes. X = 150kbps.
5Score: Results will vary based on file size, resolution, compression, bit rate, content, device, computer, previously recorded files and other factors.
Wow, SanDisk’s new 128GB SDXC memory card sounds amazing! I’m curious, what features make it the fastest in the world? Is it the read/write speed, the transfer rate, or something else entirely? Also, are there any potential compatibility issues with older devices or is it backwards compatible? I’m considering upgrading my memory card, so any information would be greatly appreciated!