ORAL-B GENIUS, the new electric toothbrush with the revolutionary smart toothbrushing system

Oral-B, the world’s #1 toothbrush brand, introduces a revolutionary innovation that revolutionizes oral care standards – the Oral-B GENIUS electric toothbrush with a unique brushing zone detection function that works “in tandem” with your smartphone through the free Oral-B App.

Oral-B Genius 9000 Toothbrush

Features of the Oral-B GENIUS

Using high-tech motion sensors inside the device and a front-facing smartphone camera, Oral-B GENIUS monitors your brush and helps the user to clean all areas of your mouth evenly without exception. Smartphone does not record or transmit video, so you can safely use this new option in the bathroom. Combined with Oral-B’s advanced 3D brushing technology, which combines brush return and rotation with pulsation, and the unique Oral-B round head, it helps you take care of your mouth the way the world’s leading dentists recommend.

The Oral-B App is already available for free on iTunes and Google Play.

Triple control: a personalized approach to dental health

Study shows that up to 80% of respondents don’t spend enough time brushing in at least one area of the mouth, and 60% either don’t brush their back molars at all or not thoroughly enough. Up to 40% of right-handed people neglect the right side of the lower jaw. Time is often short for a good oral hygiene routine, even with the right technology. Many people apply up to 5 times more pressure with a manual toothbrush than recommended by dentists, damaging their gums.

The Oral-B App’s real-time brush control system, available free on the Oral-B App, helps Oral-B GENIUS users follow three key dental recommendations: brush for at least two minutes, apply the correct amount of pressure, and cover all parts of the mouth.

Oral-B Genius 8000 toothbrush

Professional Timer. Oral-B App users brush their teeth as recommended by their dentist, thanks to a time tracking system that separates them by oral zones.

Pressure Control. Pressure sensor protects the oral cavity by alerting users with a light signal when cleaning is too aggressive, automatically reducing the speed of the nozzle and turning off the pulsation. Oral-B toothbrushes are suitable for people with hypersensitivity and enamel erosion, minimizing brushing discomfort while helping remove more plaque. Up to 93% of Oral-B GENIUS owners adjusted excessive pressure to be safe and effective.

3D brushing technology. Patented Oral-B technology combining reciprocating motion with pulsation. The round brush head carefully cleans each tooth, capturing the areas of your mouth that you would normally miss and giving you the best cleaning results.

Ilya Konev, dentist, Oral-B expert “Quality daily brushing is the foundation of all oral hygiene procedures, but for years our patients could only guess at the effectiveness of their. The new Oral-B GENIUS electric toothbrush, along with the Oral-B App, uses innovative digital technology to help people clearly see and understand what’s happening during the brushing process, as well as improve skills and outcomes in real time. Oral-B GENIUS owners can now continue at home what they started at the dentist’s office: a full, professional oral care experience.

Stylish and ergonomic

“Smart” travel case. Allows you to charge not only the brush itself but also other USB devices, such as your smartphone, thanks to the connector that suits each voltage level. Makes any trip easier.

Reliable holder. Allows you to attach your smartphone to the mirror, providing optimal use of brush positioning technology during the brushing process. And it’s easy to detach and reattach, making it a great travel accessory.

Lithium-ion battery. Gives you at least two weeks of battery life. SmartRing personalised illumination system. Offers a choice of 12 colors, allowing you to change the visual appearance of the device through the Oral-B App, making the brushing process itself more enjoyable.

Stephen Squire, director of global marketing for Procter & Gamble: “The Oral-B GENIUS brush, developed with input from Braun™ engineers and leading dentists, sets a whole new standard and revolutionizes the way you practice daily oral hygiene. This is the next major step forward after the widespread adoption of electric toothbrushes. Two years ago we announced plans to sync our devices with smartphones – and today the Oral-B App already has over a million users.