New York, October 03, 2016 – Matteo Lai, brand chef of Jamie Oliver’s Jamie`s Italian restaurants in New York and St. Petersburg, has launched his culinary YouTube channel called “
Matteo’s Kitchen
“. In the format of short videos, the charming Italian shares home recipes and reveals trade secrets.
Jamie Oliver’s famous brand-chef of restaurants shares his culinary secrets
The general sponsor of the project was the Hotpoint brand, which provided a new line of built-in appliances for the filming, as well as a series of small appliances. A collection of techniques will turn cooking into an exciting creative process, inspiring viewers to create their own masterpieces. Matteo Lai will share his tips on how to unleash his culinary potential and how Hotpoint products can help him do it.
You can already find pizza and pasta recipes as well as short clips with simple tips like how to make basic sauces and even how to peel garlic. The creative team plans to tell about the preparation of popular Italian dishes in the author’s interpretation. New programs appear on the channel twice a week.
“I love cooking, this probably won’t surprise anyone. But I also love to teach cooking, whether it’s a whole workshop or a simple request from my friends. One day I thought it would be fun to tell more about Italian cooking, share my family’s recipes at home, and show and prove that cooking healthy and tasty food at home is not a problem at all,
– notes Matteo Lai, brand-chef of Jamie`s Italian restaurants and host of the culinary project “Matteo`s Kitchen. –
That’s how we came up with the idea of creating an entire channel. Thanks to the team of professionals that works on this project, I am happy and proud to invite you to Matteo’s Kitchen.
A professional team is working on the project. For example, for the filming process is responsible for the director of TV channel “Friday!” Yuri Abraimov. “It’s a great rarity, when the creation of a small YouTube format is approached so seriously, as if it’s a federal television” – says Yuri Abraimov. – We’ve got a really good product that we hope viewers will like as well.”.
Online YouTube channels are a new format of culinary and entertainment media that has already gained viewers in Europe and the U.S. The videos are popular with audiences and boast millions of views. Many channels are world-famous, such as Jamie Oliver’s FoodTube, which has more than 2 million subscribers, or Laura Vitale’s project Laura in the kitchen, which has more than 2.5 million followers.
Join!
youtube.com/channel/UCWiJr11B6_SU8ke70HW3xXw
instagram.com/matteoskitchen
facebook.com/matteokitchen
vk.com/matteoskithen
ok/group/52964646977691
Can you share some recipes or cooking tips from Matteo Lai’s home cooking?
What is Matteo Lai known for in his home cooking?