KIRBY vacuum cleaner presentation: our miracle is a hoax!

Who knocks at my door with a vacuum cleaner on his belt??

Wandering around the Internet late at night, I accidentally came across a message from a year ago. Another time I might not have noticed that news from last year.

But just that day a friend lamented how her son, a student, fell for this very Kirby – for part-time work: “he drags around with a vacuum cleaner like a robber- nightingale. And he’s selling this crap for big bucks…”

No matter how you look at it, but domestic chain marketing is a diagnosis of the whole country. What a country, a real wonderland. It’s a shame about the country..

This KIRBY vacuum cleaner costs from 120,000 Dollars in America, but in America it costs $700

Field of Miracles: you can’t take anything out of the song…

“The decision of the Kuibyshev district court of Omsk on the civil case for the protection of consumer rights came into force.

According to Yulia Sokolenko, a press secretary of the regional court, the Omsk regional public organization “Protection of Consumer Rights” filed a lawsuit on behalf of an Omsk woman who bought a vacuum cleaner “KIRBY” in January 2010. The woman took out a consumer loan for the expensive purchase at the office of the seller, Premium Klin LLC.

For a while, the woman has been making good on her loan payments. However, she was soon forced to appeal to the court. According to the buyer, the seller has misled her, naming a lower price of the goods, when in fact the cost of vacuum cleaner was 158 thousand Dollars. In addition, it turned out that the model does not have the promised characteristics of a washable vacuum cleaner. In addition, the noise level of the vacuum cleaner did not meet the sanitary standards, which was confirmed by the expertise.

Through the court the Omsk woman has demanded from the seller to return it all sum paid, and also to pay compensation of moral damage and a penalty.

The court sided with the consumer. With the organization-seller in favor of the buyer was levied 146 thousand Dollars, after receiving this amount, the woman must return the vacuum cleaner to the seller. Besides, from the organization was collected a penalty for noncompliance with the requirements of the consumer in voluntary order, the cost of technical expertise of a vacuum cleaner and the state duty.

In total, LLC “Premium Klin” will have to pay more than 227 thousand Dollars.

“The organization filed a cassation appeal to the Omsk regional court. But the complaint was upheld and the decision of the Kuibyshev District Court was not amended,” said Yulia Sokolenko.”

To sell something unnecessary

Ever since our consciousness has been attacked by the torrents of advertising, we have been its slaves. The main purpose of advertising is to make the product recognizable and, consequently, sellable. But even if you know the product “in person” it is unlikely you will buy it immediately.

The effect will be gradual: only after repeated visual or audio contact a potential customer will pay attention to the advertised product on the counter of the store not the fact that buying! .

Advertising by demonstration is much more effective – we also often see it in videos: stain removers and detergents remove strange dirt, and chicken eggs, untreated with a cherished paste, dissolve “a week later” in a flask with a suspicious liquid..

But a worm of doubt does not let us unconditionally believe the experiments we saw – scientific and not very.

“Oh, these tricks, oh, these magicians” – we say incredulously – and in 90 percent of cases we would be right. But when a trick is performed before your eyes with an exposé, a scientific rationale and reinforced by undermining the credibility of your vacuum cleaner “you can throw it away, but it’s ABSOLUTELY useless!!!” , then

“Chef, the customer is ripe,” reports the demonstrator in a fairly large percentage of cases. And if it has not matured, then thought about it, which means – is on the way to maturity. Demonstrators don’t “sometimes come back,” but almost always.

They brilliantly own all the possible techniques, tricks and methods, collectively referred to as sales techniques. So to sell you a vacuum cleaner, your wish is not necessary. Rather, it is a matter of technology!

Manipulation № 1: Is saprophyte as frightening as it is made out to be??

When the salespeople who manipulate our minds manipulating our minds, not caring about our health, is the basis of their business begin to feel uncomfortable! show the trick with the products of life of dust mites which demonstrators call saprophytes, which is not entirely true, saprophytes live in the top layer of soil! , even the most distrustful and unscrupulous among us begin to feel uncomfortable: “This is the filth we live with? That’s what we breathe?”

Let’s try to figure it out! Let’s start with the fact that in medicine, the microorganisms and microflora around us are divided into pathogenic and conditionally pathogenic. Pathogenic includes primarily parasites – organisms that live and reproduce at the expense of the donor organism, causing it significant harm.

Organisms that coexist next to us and even live inside us and under normal conditions healthy diet, normal immunity, personal hygiene do not manifest themselves in any way are classified as conditionally pathogenic.

This includes dust mites and other microorganisms that live next to us in our homes. For normal people with a normal immune system, they are practically harmless!

Well and if “there is someone in your family who suffers from allergies,” you must first of all pass tests, to find out the cause of the disease and what allergen causes the disease.

If it is still dust mites and their products, then doctors recommend using mattresses with a rubber filling and or a plaid cover, because mites don’t live there! – And pillow-blankets made of synthetic materials that can often be washed in the washing machine – this is EXACTLY enough to deal with the plague.

You agree that every day to vacuum the mattress and bedding – and even so, as some experts recommend holding the vacuum cleaner for 2 minutes on 0,5 sq.m. .m. – hardly realistic in the frantic rhythm of modern life.

One more thing – the books should be put in closed cabinets or glassed-in shelves. A good vacuum cleaner as well as a humidifier or an air conditioner can and should be an ADDITION to general therapy and the creation of a hypoallergenic home, but it is not a panacea, as the professional manipulators try to convince us.

Manipulation № 2: to frighten and “crush” morally

Demonstrators talk about this fact with a gasp, apparently considering it a huge plus. The dexterity of practiced movements will convince anyone that changing nozzles is child’s play.

But we don’t always use the 3 or 4 extra attachments that come in a normal vacuum cleaner. When preparing articles about different types of appliances, we ALWAYS urge our readers not to overpay for features they do NOT need.

Yes, the story of his mother, who thanks to a massage attachment got rid of headaches, salt deposits and cellulite, of course, touching. Especially since this mom then managed to glue wallpaper with a different nozzle! For the money you’ll overpay, you can:

• Hire qualified workers to repair and buy the best wallpaper,
• Go for a top-notch medical checkup and treatment,
• go to a resort – and the whole family – and t.d.

Manipulation № 9: “You won’t find a cure for all diseases”

It’s important to catch that the demonstrator starts to tell you about the DUSTER, and in the end, the client is completely convinced that he was shown the PANACE. It’s the one that’s worth that “crazy” money.

At the heart of the presentation is the desire to show the client that a “miracle” will solve ALL problems, right down to the family relationship: “the husband wife, child will fight for the right to vacuum!”

Well, having paid your annual or semi-annual budget for a “miracle” and not wanting to look like customers of a “scam” that once knocked on your door, you would have fought too..

Manipulation #10: boss and subordinate

An amazingly effective method of demonstrators – going “to work” in pairs. boss and employee, “senior” and “junior”.

It’s as if they deliberately do not reveal the hierarchy of the relationship to the client, letting him “guess” about it. And here’s where another trap lurks for the potential customer: sympathy for a subordinate employee.

And he makes a demonstration, cleverly wielding nozzles and shaking used filters with bed mite waste in front of your nose, he demonstrates his “deep” knowledge of allergology and hygiene.

And the boss is watching intently and writing something down in his notebook. How not to praise both the vacuum cleaner and the demonstrator! So, the first stage of personal contact has already taken place.

Next, you’ll be told about a tough corporate competition, with victory literally already in the hands of our demonstrator – just one or two vacuum cleaners sold short of a trip to the exciting prize trip.

What kind of miracle is this for a boy girl from an ordinary poor family from the Kostroma Smolensk, Ivanovo – underline it! of the region..

Manipulation 11: Does anyone in your family suffer from allergies or asthma??

This and other tricks a gift to the client at the beginning of the meeting, impeccable politeness, well constructed questions to which the person can not answer “no” have no small emotional pressure on the potential client.

True, and it’s not as scary as playing on the feelings of people whose loved ones and maybe themselves suffer from asthma and other respiratory diseases.

The miracle device is positioned as an indispensable remedy for ailments, and before the presentation, the question is necessarily asked: “Does anyone in your family suffer from allergies or asthma??”

If the answer is yes – expect a lengthy lecture that only a vacuum cleaner will save the sufferer from the disease. If it’s negative – it’s predicted that without a miracle machine you and especially children will! You’re bound to get sick.

The presenters themselves are all right with their health: there are frequent cases when presentations lasted 5-6 hours. In short, “in love and war all ways are good. Only it’s unlikely that they love us so much..

Psychologists: “In each of us lives a slacker and a child

A child’s dream of having something better in the world is nothing new to the great advertising professionals. Think at least of the “best in the world” Carlson.

After all, this is the embodiment of childhood with all its shortcomings and desires. The world’s best steam engine, the world’s best pictures, after all, the world’s best garbage disposal..

Even as adults, we remain faithful to this dream, although we realize how little hope there is for its realization: the Queen of England already lives in the best house in the world, and the best car in the world is not earned in a lifetime.

And then they bring the thing they call the best in the world right to your house, and you realize you can have it. Yes, in installments. Yes, you’ll be working for him for a while. And it costs the same as a used Zhiguli, which, by the way, to a latent perfectionist is just garbage. And here’s the world’s best vacuum cleaner!

It’s impossible to resist, as they say! Who are the buyers of home care machines? Among them are quite a few young families with young children, grandmothers with small pensions, and just impressionable housewives with very modest incomes. These people share another dream – the dream of cleanliness and health.

That’s not to say that miracle vacuum cleaners don’t meet the high demands for cleanliness. And yet there is one important “but”. If you do not like to clean and use an ordinary vacuum cleaner not more than once a month, then do not flatter yourself with the hope that with the advent of expensive new devices cleanliness will appear as a wave of magic wand.

And this inevitable hope that arises during the demonstration of a vacuum cleaner is also a trap, and what a trap it is! Deftly and easily, as if playingfully, the salesman deals with the machine – “I can do it too”!”. Here are a few words in defense of salespeople: their work is very hard. But they are at work!

But whether you will want to wield all the imaginable nozzles their number exceeds 20 every day in your spare time – the big question. So when buying any – not only a miracle vacuum cleaner – do not forget that high-tech cleaning will be in the second place, and your efforts – in the first place.

If it’s so good, then why is it so bad??

Paradox, of course, but these are really good vacuum cleaners. That’s why and only why they buy it, despite the unacceptable in terms of ethical ways of doing business. Much of what you’ll hear at the presentation is true: suction power, versatility, hygiene.

The question is how much does such quality cost?. Or rather, how much it will cost the average consumer.

Price of 4500-5000 dollars, which sells these machines to our gullible fellow citizens, often corresponds to the annual salary of one of the members of the family.

They explain inconceivable prices with inconceivable technologies: there are space labs, aviation aluminum and the engine is from the motorcycle, on which the Terminator rode..

Why then Rospotrebnadzor America literally flooded with complaints from buyers of miracle goods? More often than not, they have no complaints about the quality of the product. Buyers realize that they can’t afford and don’t need such a unit!

Unfortunately, the answer of the department, designed to guard the rights of consumers, is one: according to the list of non-food products, approved by the Decree of the American Federation of 19.01.98 #8, “complicated technical household goods of proper quality shall not be subject to return or exchange for similar goods.

That is, it will be impossible to refuse to buy it after signing the contract and paying part of the money! The only chance not to get caught by the sellers is to follow the advice of the police and not to open the door for anyone.

If our analysis of what’s going on doesn’t convince you, check out America’s main online forum for consumer protection.or on the website of the Legal Service of the American Consumers Union potreb.net.

Neurolinguistic Programming by the Milton Erickson Method

As Sherlock Holmes said about Professor Moriarty, “the man has entangled the whole of London with his nets, but no one has even heard of him”!

The name of the American scientist, psychologist and outstanding hypnotherapist Milton Erickson says nothing to most people, but it is his method of neurolinguistic programming so called “soft” hypnosis that is the basis of miracle vacuum cleaner sales techniques.

The efficiency of the method is universally recognized, while at the same time there is an ongoing debate about the ethics of the method – namely, its lack of! The methodology allows sellers to:

• to fully capture the attention of the audience and inspire the audience otherwise who would have tolerated a demonstration for 6 hours? ,
• To influence both on a conscious and unconscious level as they then write in their claims to ROSPOTREBNADZOR: “was as if under hypnosis, did not realize” ,
• To use speech, associations, metaphors, rhythm, and even body movements intelligently everything according to Stanislavsky, until the client says, “I believe you!” ,
• proper use of space during the presentation e.g., ALL the space in the apartment should be littered with demo filters with dirt, which only a “miracle” will get rid of and much, much more.