Toshiba Memory Europe GmbH, which will officially change its name to KIOXIA Europe GmbH on Oct. 1, 2019, unveiled a new corporate logo.
The color of KIOXIA’s new logo and the company’s official corporate color is silver. It represents a high level of quality and advanced memory technology. The company will also use light blue, magenta, light green, orange, yellow, light gray, white and black in its communications.
KIOXIA launches #FutureMemories campaign in support of new brand launch.
New corporate logo and colors KIOXIA will use when branding its products, official web sites and more. Existing retail consumer products such as solid-state drives SSDs , microSD cards and USB flash memory will be sold under the Toshiba brand name. New products for 2020 will be marketed under the KIOXIA brand.
The new corporate logo of KIOXIA looks sleek and modern. However, I’m curious to know the inspiration behind the logo design. Did KIOXIA decide to incorporate specific elements to represent their brand identity or is it purely an abstract concept?