Cinecittà “In the center of the city, one of the legendary places where the history of modern cinematography was made, the European premiere of Hotpoint-Ariston was held.
The festive event began with a speech by Andrea Merloni, President of Indesit Company. He said that in the near future all appliances will be connected to the Internet. This will make it much easier to control, and will also make it more energy efficient. Indesit Company CEO Marco Milani presented the new products of the Hotpoint-Ariston brand and talked about the company’s investment plans.
The launch of the new Hotpoint-Ariston washing machine was another milestone in the history of home appliances. At the Rome event, the company also introduced its new line of Hotpoint-Ariston Luce built-in appliances, a new generation of washers and dryers and No Frost refrigerators.
During the development of the new Luce oven, the company registered 13 new patents.
Thanks to an innovative system of electronic temperature control, Hotpoint-Ariston washing machines guarantee maximum care for delicate fabrics.
New Hotpoint-Ariston washing machines are also equipped with a unique antiallergic function one in four people suffers from allergies, which can be prevented by properly effective washing of clothes . This program guarantees a high hygienic level of washing thanks to specially set parameters.
Indesit Company also puts a lot of effort into caring for the environment. The company presented appliances that exceed the current highest energy efficiency class A+++ by 10 percent, a series of Ecotech labeled appliances, and Hotpoint-Ariston dryers with a maximum load of 9 kg and an innovative heat pump. Refrigerator with Full No Frost system allows to double the shelf life of products.
In 2011, Indesit Company plans to spend record amounts on new product launches 100 million. The Touch Control control will allow you to quickly adjust the required settings and will be a striking and stylish decoration of the new hob. euro .
Every stage in the company’s development is traditionally reflected in an innovative product that opens up new opportunities in the world of home appliances.
Back in the ’80s. The Margherita washing machine appeared – the first model with a female name and unique technical characteristics.
Indesit Company celebrates its 30th anniversary with a presentation of the Aqualtis washing machine which heralds a new generation of modern home appliances.
In 2011 the company presents a new washing machine Hotpoint-Ariston.
I wonder what kind of white appliances Indesit Company is introducing online? Are they referring to their entire range of white appliances or just a specific category? It would also be interesting to know if they are partnering with an e-commerce platform or launching their own online store. Are the appliances available for purchase online only or can they still be purchased from physical stores? Overall, I’m curious to learn more about their online offerings and how they compare to traditional retail options.