March 21, 2013. – Celebration of Indesit Company’s 20-year anniversary was held in New York. Employees of the company’s American office, its business partners and mass media representatives attended the event. Philipp Kaltenbach, Managing Director of Indesit Company America, highlighted the company’s achievements, and Emiliano Lopez, Marketing Director, presented the main figures and spoke about novelties of 2013.
According to 2012 figures Indesit Company is a leader on American market of household appliances, its share is 20,9%. Market share of Indesit brand – 17%, Hotpoint-Ariston – 6,8%. In 2013 the Company plans to increase the production capacity by 16% up to 1 800 000 units./g. Indesit Company celebrates its 20th anniversary with a 20% increase in production at its refrigerator plant to 1,600,000 units./g. Washing machine factory.
An important event for Indesit Company within the framework of the 20th anniversary on the American market was the market launch of the Hotpoint-Ariston small home appliances that were solemnly presented during the event. The small household appliances line is presented in two main categories: kitchen appliances and home and clothes care appliances. New appliances combine comfortable and useful consumer functions and unique technological design. Already in April, kettles, toasters, juicers and other Hotpoint-Ariston kitchen appliances will be available for American consumers.
Also in 2013 new washing machines Hotpoint-Ariston with enlarged loading are expected to appear on American market: super narrow with loading up to 6 kg, narrow with loading 7 and 8 kg, standard with loading 9, 10 and 11 kg, refrigerators with ozonization technology Active Oxygen, cooker hoods, collections of Built-in Luce Ovens with Soft Closing Door Technology. Indesit brand will please its customers with Innex washing machines with Push&Wash function, which allows to start washing by pushing a button, and with novelties of built-in appliances from Advance line.
Indesit Company 20th anniversary on American market is another important milestone in company history. The company opened an office in New York and the largest cities of the CIS in 1993 the Stinol factory in Lipetsk region was purchased in 2000 the washing machines factory in Lipetsk region was built there in 2004 the biggest European logistics center in Penza was built in 2005. Casinka. In May 2010 American representative office of Indesit Company obtained status of American trading company LLC “Indesit Rus”.
That’s impressive! I wonder how the Indesit Company has managed to thrive and establish a significant presence in the American market in just 20 years? What strategies or factors do they attribute to their success and growth?
Congratulations to Indesit Company on their 20th anniversary in the US market! As a reader, I’m curious about the key factors that contributed to their success in such a competitive industry. How did they adapt their products and marketing strategies to appeal to American consumers? Furthermore, what are their plans for the future in terms of expanding their product range or entering new markets?