HUAWEI Consumer Business Group BG introduced a series of smartphones HUAWEI Mate 40, which received a wide range of innovative features. Equipped with advanced technology, HUAWEI Mate 40 Pro+ and HUAWEI Mate 40 Pro take the HUAWEI Mate lineup to a new level of quality and usability. The devices are the first to feature 5-nanometer 5G processors, Ultra Vision Cine Camera system and the iconic Space Ring Design inspired by the theme of space.
“Every year, the flagship HUAWEI Mate smartphone series brings together all the most advanced technologies,” said HUAWEI Consumer BG executive and CEO Richard Yu. – Even in these challenging times, we strive to create a better future and a better quality of life for users through advances in communication technology and artificial intelligence. We will continue to work closely with industry partners to create a versatile Seamless AI Life device interaction ecosystem that is available to users worldwide.”.
The iconic design of smartphones
HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ smartphones combine recognizable design with innovative technology and precision build. In the design of devices engineers HUAWEI followed the principle of “function determines the form. Frameless screen HUAWEI Horizon Display with rounded 88 ° edges and smooth curves of the body allows you to comfortably hold a device in your hand. The smartphones are IP 68 rated for protection against dust and moisture, the ability to use both physical and virtual volume buttons, and advanced algorithms to filter out mistaken touches.
The HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ screens feature a reduced notch that houses a gesture sensor and smartphone unlock sensor with 3D Face Unlock in addition to a wide-angle front-facing camera. The rear panel of the devices is designed in a cosmic style, which was a continuation of the “round” symmetrical design of the previous model lineup HUAWEI Mate. HUAWEI series smartphones
Mate 40 is available in black and white, as well as in a shimmering shade of “mystic silver” with a color change effect. There are also two variants of faux leather trim: in olive and bright yellow shades. Rear panel of HUAWEI Mate 40 Pro + is made of durable high-tech ceramic with nano coating in black or white.
Processor Kirin 9000 – a new standard of performance and 5G communication
Flagship smartphone series HUAWEI Mate 40 based on high-performance processors Kirin 9000 with full support for 5G communications, capable of handling demanding applications and multitasking. The Kirin 9000 processor is a 5nm 5G processor that has more than 15.3 billion transistors. Processor based on a heterogeneous tri-level architecture with cores clocked up to 3.13 GHz. It integrates a 24-core Mali-G78 GPU and a neural processing unit NPU with two large cores and one small core to efficiently process intelligent algorithms.
The 24-core Mali-G78 GPU, the most powerful graphics module available on HUAWEI devices today. It enables smooth processing of complex graphics and an immersive gaming experience. The 90Hz refresh rate screen is complemented by a 240Hz touch panel, and the advanced linear motor provides a realistic touch response that matches the visual range. The audio system of smartphone is equipped with two speakers, creating a clear stereo sound with powerful bass. Also the HUAWEI Mate 40 series supports the fastest version of HUAWEI SuperCharge charging.
Universal camera system for quality shooting
The camera system of the HUAWEI Mate 40 series smartphones was developed in collaboration with Leica and has received a number of significant improvements, including an ultra-wide-angle lens, a high-resolution main camera, an advanced telephoto lens and much more. With a dual cine lens and dual ultra-wide-angle camera, users can create vibrant wide-angle videos and photos with both the main and front-facing cameras of the smartphones.
The iconic feature of HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ models is the high quality video shooting. Main and front cameras with cinematic lenses have a 3:2 aspect ratio.
Steady Shot function provides crisp detailed images in 4K, and XD Fusion HDR Engine ensures optimal exposure balance, even in extremely high contrast lighting conditions. Also worth noting are the new Tracking Shot and Story Creator, allowing you to create cinematic effects. Background music and filters can be added to captured videos. The HUAWEI Mate 40 series got Audio Focus and Audio Zoom directional microphone features, as well as the ability to record audio from Bluetooth-connected external devices.
Compared to previous models, the ultra-wide-angle camera with a cine lens HUAWEI Mate 40 series has a wider angle of view and increased detail, and it also received distortion correction algorithms, allowing to shoot beautiful realistic landscapes. Faces and general proportions of people are further distortion-corrected, so you can use the ultra-wide-angle lens in a wide variety of scenarios. In addition to widescreen cameras, HUAWEI Mate 40 Pro has a camera with a periscope telephoto lens that supports 10x hybrid zoom and 50x optical zoom, and the model HUAWEI Mate 40 Pro + has a dual telephoto lens with 20x hybrid zoom and 100x optical zoom respectively.
Front camera with support for 4K video recording opens up new possibilities. It allows you to create three types of videos, from close and personal to ultra-wide. The function of shooting video with slow motion expands the scope of the front camera HUAWEI Mate 40, allowing you to find interesting scenes in the familiar surroundings.
Focusing on the needs of users
The new HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+ have a smart gesture control feature that allows you to perform some actions without touching the screen. For example, to wake the device from sleep mode you just need to move your hand over the screen, and you can control the interface by moving your hand to the left, right, up or down. You can also use a gesture to answer an incoming call.
The new glance activation function allows you to unlock the smartphone by simply looking at it. At the same time, the user can set the interactive home screen so that he gets important information for him at a glance. The same way you can mute the sound of an incoming call. In addition, while the screen is in the field of view of the user, the smartphone turns off the automatic transition to sleep mode.
Combined with HUAWEI’s “1+8+N” ecosystem capabilities, the “Multi-screen” feature provides a new level of convenience and efficiency for those who need to work simultaneously with multiple devices. It lets you run up to three apps simultaneously and displays your smartphone screen on your laptop, giving you a new level of compatibility. And when you need to demonstrate your smartphone screen to other users, just click on the drop-down control panel in Multi Device mode.
EMUI 11 operating system offers a comprehensive solution to protect the privacy and safety of users. Among them are several new features. For example, when sending images, users can easily remove personal information from files, such as location, time of shooting and information about the device. Note Lock protects the contents of your personal notes with a PIN or biometric data.
Smartphones series HUAWEI Mate 40 equipped with branded services HUAWEI Mobile Services, which increase the convenience and safety of using the devices through artificial intelligence technology. During the presentation, HUAWEI introduced new applications, which became available to HMS users around the world, including a search engine with support for multiple types of search Petal Search, the mapping application Petal Maps with the ability to control gestures on smartphones HUAWEI Mate 40 series, as well as the service for working with text documents HUAWEI Docs. Together, these applications open a new level of comfort and digital experience for 700 million users of HUAWEI devices worldwide.
Pricing and availability
HUAWEI Mate 40 series smartphones will be available in some markets.
HUAWEI Mate 40 in 8GB +128GB configuration – EUR 899
HUAWEI Mate 40 Pro in the configuration of 8 GB + 256 GB – EUR 1199
HUAWEI Mate 40 Pro+ in 12GB + 256GB configuration – EUR 1399
What are some of the specific features and improvements in the Mate 40 series that make it a flagship smartphone?