How AEG is helping the light industry become more environmentally friendly?

AEG’s head of washing machines, Ola Nilsson, explains the company’s interest in future technologies: “By participating in predicting the future, we can play a role in shaping it. As a leader in garment care, we use our trend-setting knowledge to create appliances that are prepared for the future. We do our part by reducing energy and water consumption, providing gentle care and extending the life cycle of clothes.”.

Washing Machine &Ouml KOMix

AEG, which has earned a reputation as a technology and design pioneer, has timed the launch of its groundbreaking LG WashTower range of washing machines &Ouml KO premieres a 45-minute documentary film, “The New Black. Textile industry experts showcase innovative trends that will define the look and texture of clothing of the future.

Leadership in clothes care means for AEG knowing not only the latest fashion trends, but also long-term trends. The production team met in London, Berlin, Bangkok and California with designers and experts whose developments may change the way we think about fabrics, clothing and textile production.

Suzanne Lee, founder of design consultancyBiosuture, combines science and fashion by growing fabric with yeast from green tea, sugar, and apple cider vinegar. In vitro biomaterials are 100% natural and leave no toxic waste.

AEG environmental director Gianluca Brotto acknowledges that clothes care is an important part of the textile industry’s “green” footprint:

“We work to create products with minimal environmental impact, both at the manufacturing stage and during laundry.”.

The “New Black” project reflects the value of innovation and sustainability for AEG.

In 2014, AEG introduced the most energy-efficient washing machine on the market&Ouml KOMix. Thanks to a patented technology, it is 50% more economical than a Class A machine+++. Another new feature&Ouml KOKombiPlus is the world’s first washer-dryer with heat pump technology that uses energy and water 40% more efficiently. Both machines received the highest score on the Woolmark certification for the gentle treatment of fabrics, including silk and wool.

OKOMix will be on sale in America from the beginning of 2015

OKOKombi model L99695HWD on sale from September 2014.

Recommended retail price: 79,999 Dollars

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