The new HOTPOINT range in a minimalist design. After all, appliances are the canvas on which every housewife creates her masterpiece.
HOTPOINT HD Flexi Zone induction hobs
Interconnected cooking zones: two HD Flexi Zone inductors positioned side by side and interconnected so as to evenly distribute the heat over the entire cooking area. Flexi technology to combine two heating zones into one for pots with a base diameter of between 12 and 24 cm.
Touch control. Nine power levels and many additional functions: Heating, Slow Cooking, Quick Boil, Slow Heat, Booster Fast Heat up to 4 kW .
HOTPOINT gas hobs
Innovative Vertical Flame burners with protective flame limiter provide vertical fire from 420 miniature holes. Cooking times are reduced by 20% and gas consumption is reduced by 22% compared to standard burners.
Vertical Flame burners are easy to clean and their stainless steel surface is coated with a special “Diamond® Clean” enamel that provides maximum protection against scratches, stains and corrosion.
HOTPOINT hoods
Dual 360° air filtration system based on a patented odour extraction technology. A special cylindrical charcoal filter with a large filter surface is positioned to trap up to 98.9% of particles.
Aluminium and steel filter guarantees up to 91.3% grease absorption. The aluminum block serves as an initial barrier for grease particles, which are then trapped in the steel block and do not reach the hood motor.
LED lighting in hoods evenly and economically illuminates the whole work surface.
What changes or updates have been made to the Hotpoint brand?
What steps is Hotpoint taking to re-establish its brand image and appeal to consumers in this increasingly competitive market?