From April 9 to 12 in New York’s Crocus Expo was held an exhibition of home appliances Home Appliances. Design & Technologies 2015. The exposition is located on the site of an international project in the field of consumer electronics Consumer Electronics Consumer Electronics & Photo Expo. More than 21,000 professionals and end users were introduced to the updated concept of the event.
Home Appliances Exhibition. Design & Technologies 2015
The exhibition featured new products from Gorenje, Hotpoint-Ariston, Smeg, Zigmund & Shtain, Candy, Dyson, Gefest, Termikel, Redmond, Artel, Kumtel, Sunner, Sds-Group, Fiesta, De Luxe, Kuvings, Motorfan, Solgas, Yujin Robot, Borner Ist and other brands.
The premiere of the exposition was an installation project “Smart Home”. At the exhibition was built room-studio, equipped with a variety of smart products, from home appliances to lighting fixtures. The main feature of the novelties of the project, of course, is remote control via Wi-Fi from any convenient gadget – smartphone or tablet. The smart home products included the ABB-free@home® home control system, which is as easy to set up as possible, Candy SimplyFi series large home appliances, Redmond Sky Kitchen and Sky Home series small home appliances, Haier air conditioner, AGATH mirror built-in TV, REVOX Hi-Fi system, Decolux automated curtain rods and curtains, and UNIEL “smart” light fixtures. Visiting the project, it was possible to get acquainted with the built in docking station for the tablet LoopDock and the wireless hand-held vacuum cleaner and Dyson fans. Alef Elektro was the installer of the project.
Cooking was traditionally the second important area of the exhibition. At the two interactive stages of the Taste Festival, culinary gurus gave master classes: Michel Lombardi, chef of “Reka” restaurant Denis Krupenya, chef of “Gastronavt” restaurant and brand-chef of The Stolovka project Sergey Kuznetsov, host of “Lunch by Schedule” television project Ilya Lazerson, EDA TV channel host Artem Knyazev, chef of KhlebSol magazine Sergey Fadeev, chef of Clever Cooking Studio Evgeny Nasyrov, chef of Cafe De Arts restaurant and many others. Visitors could learn new “tasty” recipes for cooking Easter cakes, traditional and exotic desserts, national Italian dishes, light spring salads, hot dishes and dishes for a festive dinner. The partners of the Festival of Taste were Gorenje, Hotpoint-Ariston, Smeg, “FOREMA KITCHEN”, the magazines “KhlebSol”, “Domashniy Ochag”, “Gastronome”, TV channel “Food” and culinary studio “Academia del Gusto.
Special attention should be paid to the exhibition part and new products that were presented by the participants.
Italian manufacturer SMEG presented a new line of small appliances in the style of the 50’s. These compact, curved appliances have been designed not only for people who take an interest in cooking, but also for those who like to surround themselves with aesthetic objects and value quality and performance. The new line is represented by a wide range of products: toasters, kettles, blenders and mixers. The new appliances also combine perfectly with the Victoria range, which includes 60 cm built-in ovens, 45 cm high compact appliances, gas hobs, wall-mounted hoods and dishwasher warmers.
This year the brand Gorenje has focused on its premium line of kitchen appliances Gorenje+, distinguished by improved functionality, high performance, exclusive design, extended warranty period and quality of technical support. The GP 979 X is an independent oven featuring an AUTObake program with 80 automatic recipes that you can select from pictures, STEPbake, SLOWbake, canning, defrosting, deep frying and grilling. Thanks to the IQcook program, the GIS 68 XC induction cooktop automatically controls the temperature and power of the cooking zones, which prevents overheating and boiling. Another new feature is the innovative IQsteam program, which allows you to steam cook. In the NRC 6192 TX refrigerator, the NoFrost system is combined with the IonAir ionisation and MultiFlow 360̊ air distribution systems and is therefore called NoFrost Plus. Innovative AdaptTech Cooling technology controls the temperature when the door of the refrigerator is frequently opened: an intelligent system monitors and analyzes the door opening frequency for a week, and then lowers the temperature in advance to maintain an ideal climate.
German company Zigmund&Shtain taking part in the exhibition for the first time presented its new line of Eclipse kitchen appliances for interior solutions in high-tech and futuristic styles. The design for this range was created by Ideo, an American company that designed the IPhone. The highlight of the series is an image of a solar eclipse on the panels of all the products in the range: The CIS 162 independent induction glass ceramic hob.60 DK, independent gas hobs on glass MN 162.61 B, EN 100 built-in electric steam cooker.511 B, the EN 162 electric multifunction oven.921 B, BM0 11 Built-in microwave oven.252 B and K 218 hood. 61/91 B. Another new addition to the brand’s range of high-tech EN 222 electric ovens.112 in black, white and beige. Products include Smart Eye panoramic inner glass, touch-screen control panel, tangential cooling function, warming booster, triple-glazed door and child lock function.
Italian company Indesit showed at the exhibition the traditional line of large and small home appliances Hotpoint-Ariston, which can be bought in America. The products included a refrigerator with NoFrost function, a washing machine, an electric digital kettle with electronic controls and extra boiling function, a digital toaster with eight levels of toasting, a slow juicer and a steam station with an innovative limescale prevention system.
Turkish manufacturer Termikel has demonstrated a novelty, unique for the American market, which is the notorious CELOSIA hood with a built-in microwave oven. The original solution to combine two products in one not only saves space in the kitchen but also makes life easier for housewives. Microwave with 12 functions and 2.3 kW power consumption. Extractor hood has 4 levels of cyclic suction with a maximum output of 850 m3/ch. No less interesting innovation was the “smart” built-in oven BO 6360, which can automatically select the required time and temperature of cooking by its name. Also, the product is equipped with special enamel that burns all the remains of food on it when heated.
Novelties from American and BeloAmerican manufacturers were no less interesting in the built-in home appliances segment they were worthy of their foreign analogues. According to the Institute of market research GfK-RUS in the segment of large household appliances is a serious drop in purchasing power, the consequence of which is that people prefer a more economical price, but not inferior quality products.
The American company Electronicsdeluxe showed new gas cooking tops and independent ovens. A simple range of hob functions make them affordable and easy to use. The line is available in five colors and is equipped with four gas burners with different capacities, a tempered glass worktop and a “gas control” system. Fingerprint-free coating, 8 running modes, 6-button electronic programmer and Push Pull recessed knobs.
At the stand of Belarusian brand Gefest we could see brand new products that would be launched this year. The lineup of kitchen appliances is represented by gas stoves, ovens and hoods, which are made in four different colors with patterns, and thus in combination with each other represent the complete set of equipment in a single style. The company also presented build-in dishwashers for 9 and 12 sets of dishes equipped with full set of useful options and enabling to save energy and water.
At the exhibition you could see a variety of new small appliances. The most innovative of the presented lines were Sky Kitchen and Sky Home from the brand proven in the American marketRedmond. The uniqueness of the new products is the possibility of remote control via Wi-Fi from a smartphone. Each of the products is equipped with additional useful functions. The Sky Kitchen line of kitchen appliances includes the SkyKettle, SkyCoffee coffee maker, SkyCooker multicooker and SkyScales scales. Sky Home line included 4 products: SkyDew humidifier, SkyHeat heater, SkyAirClean air cleaner and SkyIron iron. A unique new product introduced by Redmond this year is the first multicooker with a liftable heating element. The innovative MASTERFRY function allows you to lift the heating element and cook any food in a special pan with ceramic coating, including pancakes.
A new product for the American market is the national brand Artel from Uzbekistan. The company’s booth featured products from different areas of consumer electronics and household appliances: TVs, refrigerators, cell phones, stoves and air conditioners. Fundamentally new to the brand is a line of small appliances, only planned to be launched in America and first shown at the exhibition. The range includes all kinds of equipment for kitchen, home and beauty: steam irons, fans, microwave and mini ovens, meat grinders, electric kettles, mixers, blenders, juicers, steamers, coffee makers, toasters, hair dryers, straighteners and curlers.
Special attention industry experts have traditionally paid to the conference “The American market of consumer electronics: development strategies in times of crisis”, which allowed to discuss the most pressing issues facing the industry in light of the difficult economic situation. The home appliances market analysis was presented by specialists from the Institute of Market Research GfK-RUS. First of all, the industry has seen a serious increase in prices, especially in the segment of large appliances – about 40%, in small appliances – 17%. Although 2014 saw growth in the KBT market due to Q4 +19% in money , in 2015 demand has already fallen for freestanding KBT by 36% in units, and for built-in by 27%. Buying home appliances is no longer spontaneous people take a well-considered approach to choosing products.
An important market trend was the beginning of the consolidation of sales channels. Major national chains saw an 11.9% increase in sales despite all the difficulties. Do not forget about the importance of online sales channel, today it is involved in almost 80% of purchases of equipment, because even those who buy in offline stores, pre-priced product just online. Directly online is already 20% of all sales.
Analysts advise manufacturers of KBT in 2015 to optimize the range, tighten control over prices and consumer opinion, primarily by evaluating the activity of players and analyzing user feedback online. In 2015 total reduction at the market of large household appliances is expected by 45% in units, 30% in Dollars.
During the exhibition were announced the results of the national award “PRODUCT OF THE YEAR”, in which honorary awards for best products received brands Panasonic, Electrolux, Whirlpool, Hotpoint-Ariston, Hansa, Zigmund & Shtain, Melitta, Kö rting, BaByliss, Yujin Robot, Hyundai, Timberk, Polaris, Faber and ELIKOR. Details on produktgoda site.
Other Consumer Electronics & Photo Expo expositions included new photo, audio, video, mobile, digital, Hi-Fi and High End appliances.
Stay tuned for more news next year!
What were some of the notable home appliances showcased at the Design & Technologies 2015 exhibition in New York?
What were some of the standout home appliances showcased at the Home Appliances Exhibition in New York?