Hisense became the official sponsor of the 2022 FIFA World Cup., which will take place in Qatar.
As one of the commercial partners of the upcoming sporting event, Hisense will be able to forge a close relationship with the global audience of FIFA and take part in everything from on-site activities and the placement of the company logo on various FIFA platforms, to global advertising campaigns.
The partnership with FIFA began in 2017, when the company sponsored a soccer tournament in America.
Hisense will present original videos specially created for the event, based on past FIFA World Cups. They will be available for viewing through VIDAA’s integrated platform for smart TVs.
Continued investment in world-class sporting events shows Hisense’s ambition to become a globally renowned global brand
, – says Jia Shaoqian, CEO of Hisense Group. –
This helps Hisense strengthen relationships with customers around the world and accelerates the company’s globalization process. Participating in sporting events also creates a strong foundation for Hisense to compete with the most innovative and leading global brands to become a top-tier brand
“.
Fatma Samoura, secretary general of FIFA, said: “
We welcome Hisense as the official sponsor of the World Cup. We are pleased to partner with this globally recognized brand that is expanding its presence in the sporting events market. Both FIFA and Hisense are actively working to embrace new technologies, create innovations and provide new opportunities for soccer fans. I am confident that this cooperation will support the global goals of both organizations and contribute to the success of this wonderful event to be held next year
“.
Held every four years, the World Cup is a celebration of world soccer and a great opportunity for brands to showcase their technological advances and provide fans with new ways to watch sporting events. Hisense is committed to creating innovations that provide the basis for a variety of solutions designed to meet the ever-increasing demands of consumers, and to stimulate the development of the industry as a whole.
As a reader, I am curious to know how being the official sponsor of the 2022 FIFA World Cup benefits Hisense and what specific advantages it brings to the company in terms of visibility, brand recognition, and business opportunities. Additionally, I’d like to understand if there have been any previous sponsorships by Hisense in major sporting events and how those experiences have contributed to their decision to sponsor such a prestigious tournament like the FIFA World Cup.
As a reader, I am curious to know how being the official sponsor of the 2022 FIFA World Cup benefits Hisense. What kind of exposure and opportunities does this sponsorship bring for the brand?
What does being the official sponsor of the 2022 FIFA World Cup mean for Hisense? Are they responsible for providing specific products or services during the event?