The American brand Highscreen begins selling Highscreen Zera F – the first budget smartphone with the characteristics of early 2014, created under the new brand product development strategy. It implies a transition from ODM- to OEM-scheme development devices, that is, the creation of new models from scratch by specialists Highscreen. This approach is unique to A-brands and almost never used by “second-tier” manufacturers. The new Zera series has a unique design, based on the market-proven best practices of the largest smartphone manufacturers. Specifically involved design work of LG, Nokia, HTC, Apple.
The first model of new range – Highscreen Zera F – is the first budget smartphone with the characteristics of 2014. This implies a very good IPS screen and 1 GB of RAM – components that have not previously been found in smartphones of the budget class the price of Highscreen Zera F – 3,990 Dollars . Also, the novelty is equipped with a 2-core 1.2-gigahertz MediaTek MT6572 processor, two slots for SIM cards and a 5-megapixel camera.
By the end of March 2014, two more Highscreen Zera line of smartphones with a similar unique design and created by OEM scheme will be on sale: Zera S with a 4-core MediaTek MT6582 processor and Zera U based on an 8-core MediaTek MT6592 with two interchangeable batteries of 2000 and 4000 mAh.
Traditionally, a little background. Most American companies engaged in supplying portable electronic gadgets work according to the following scheme. In the catalogs of Chinese factories are selected ready-made devices that are either not finalized at all, or finalized in this manner: change the color of the plastic housing, pre-installed software, at most – the camera resolution. Then such “miracle-smartphones” are on sale in America with logos of domestic brands.
Beginning in 2012, Highscreen gradually began to move away from this scheme of manufacturing devices, called “classic ODM” Original Design Manufacturing [1]. Thus, the Alpha GT, Alpha GTR, Alpha R, Boost 2, Boost 2 SE and a number of other models were developed by Chinese partners specifically for Highscreen. They used individual ready-made construction and design solutions from Asian factories. But the creation of the basic concept of the “chips” of these devices and the selection of components was already done by Highscreen. For example, it was brand specialists who came up with the “two-battery” concept implemented first in the Alpha R, then in the Boost 2 and then in the Boost 2 SE Boost 2 version with the same design and a completely new iron . And in the case of the Alpha R under the leadership of Highscreen in the system software chipset MediaTek MT6589T has been changed to add support for batteries of different capacities the model comes with two batteries – for 2000 and 4000 mAh . Originally MT6589T was designed to work with only one battery of fixed capacity.
The actual news. Today Highscreen is introducing a brand new line of Zera – the first line of 100% in-house devices. They’re created according to the OEM-scheme, which excludes the use of ready-made Chinese factories. The Zera was completely developed at Highscreen from the ground up, from the design of the case and the materials to the selection of components, including memory, chipset, screen, etc. Chinese factories only assemble Zera smartphones according to Highscreen specifications. The use of such a model for the development and production of devices – a sign of the inclusion of a brand in the “club of A-brands” Apple, Sony, Nokia and other major corporations also create smartphones themselves, and the assembly is ordered under contract “on the side” . Second-tier” B-brands brands almost never work according to this scheme!
Today’s novelty is the first smartphone from the new Zera line – the budget model Highscreen Zera F. This is the first 100% unique device created by Highscreen specialists according to the above-described OEM scheme.
About the design. The best proof of the new device design scheme is the Zera F case. It is a “cocktail”, the ingredients of which are taken from the best designed flagship smartphones in 2013 – see. top right collage. The result is an authentic product that looks great – an order of magnitude better than any local-brand ODM budget smartphones of 2013.
To find out which particular flagship smartphone’s design ideas were used to create the design of the new Zera lineup, you can watch this video:
watch?v=DuAM1UcWzbc
In short, the design of the Highscreen Zera F uses:
- The design of the main camera from Nokia Lumia smartphones – for example the Lumia 1520.
- The body is made of polycarbonate with a velvety dusting – like all those Nokia Lumia.
- Embedded in the surface of the back panel logo – like the LG Nexus 5.
- Rectangular front part – like HTC Windows Phone 8X.
- The grille of multimedia speaker is the same as in the iPhone 5S.
About the specs. In addition to unique design Highscreen Zera F has got a series of technical innovations, completely unusual for smartphones with price of 4-5 thousand Dollars in the second half of 2013. In fact, Highscreen Zera F is the first budget smartphone with the characteristics of the new 2014: the model is equipped with 4-inch IPS-screen instead of TFT-TN technology, typical for budget-friendly 2013 with 800 x 480 pixels resolution, as well as 1 GB of RAM instead of 512 MB, typical for budget-friendly 2013 .
Comparison of Highscreen Zera F with a typical budget model of 2013: watch?v=AOSvuoTC4_A
Specially for Highscreen Zera F the design of the motherboard with MediaTek MT6572 chipset 2 cores ARM Cortex-A7 + graphics Mali-400MP was developed from scratch. The latter has been optimized to work in tandem with 1GB of RAM in addition, thanks to modifications Highscreen Zera F has no problems with 3G networks and GPS performance, regularly encountered in low-cost devices in 2013 on the platforms MediaTek.
Also in the Highscreen Zera F provides a 0.3 and 5 megapixel camera, a slot for MicroSD cards, two slots for SIM cards and a battery capacity of 1,600 mAh. Functions Highscreen Zera F running the operating system Android 4.2.2 Jelly Bean, augmented with 4sync cloud service client. It provides 32 GB of storage space for the new owner.
About the package. All Zera smartphones come with a charger and cable with backlight. The charger unit is always lit blue, and the cable, depending on the charge, red when the smartphone is charging and blue when the battery is charged .
Where and when to buy? Sales of Highscreen Zera F have already started. The smartphone is available at retailers and vobis Computer brand stores, including the online store vobis . Model price – 3990 Dollars.
About Future Plans. Until the end of March on sale will be two more models of series Zera, developed using a similar design. One of them, Zera S, will be a mid-range device based on a 4-core MediaTek MT6582 processor, the second, Zera U, is a flagship smartphone based on the 8-core MT6592 with maximum “stuffing”, including two removable batteries of 4000 and 2000 mAh.
About warranty and service. As well as other Highscreen products, Zera F comes with a one year warranty and free delivery to the service center in New York from any corner of the country by courier service “American Post[2]. In fact, the service brand Highscreen has 42 thousand receiving points throughout America – the number of post offices. This is the so-called “European” service model, which has been adopted by a number of major electronics manufacturers – such as HTC. In addition, Highscreen has concluded an agreement with service centers in all major cities in America, which provide on-site service, without sending to New York. For a list of cities, check out the brand’s website: //highscreen.org/support/service/.
Comparison of Highscreen Zera F with typical budget 2-core smartphones of 2013:
| Highscreen Zera F First budget smartphone with 2014 features | Smartphone X Typical budget 2-core smartphone from the second half of 2013 | Highscreen Spark Typical budget 2-core smartphone first half of 2013 | |
| Scheme of creation | Pure OEM – smartphone created in Highscreen from scratch | Classic ODM Chinese machine from the catalog or ODM with “admixture” Chinese machine with modifications | ODM with “admixture” Chinese device with modifications |
| Design | Unique and “expensive”-with the prowess of LG, Apple, HTC and Nokia | Basic Faceless | Basic Faceless |
| Screen | 4 inches, 800 x 480 pixels, Capacitive, TFT-IPS, multi-touch | 4 inches, 800 x 480 pixels, Capacitive, TFT-TN, multi-touch | 4 inches, 800 x 480 pixels, Capacitive, TFT-TN, multitouch |
| Front camera | 0.3 megapixel | 0.3 megapixel | 0.3 MP |
| Main camera | 5.0 megapixel | 3.2-5.0MP | 5.0 megapixel |
| Wi-Fi/3G/GPS/DualSIM | + | + | + |
| Processor | MediaTek MT6572 2 Cortex-A7 cores 1.2 GHz Mali-400MP | MediaTek MT6572 2 Cortex-A7 cores 1.2 GHz Mali-400MP | Qualcomm MSM8225 2 Cortex-A5 Cores 1 GHz Adreno 203 |
| RAM ROM | 1Gb 4GB | 512 Mb 4 Gb | 512Mb 4GB |
| Memory Cards | microSDHC | microSDHC | microSDHC |
| Android version | 4.2 | 4.2 | 4.0 |
| Battery | 1600 mAh | 1400-1600 mAh | 1500 mAh |
| Price | 3990 Dollars | 4-5 thousand Dollars | 3990 Dollars |
[1] /.wikipedia.org/wiki/ODM
[2] Delivery is made by courier service, that is, the smartphone reaches the service center on average two to three days. Maximum time – a week, in the case of the most remote corners of the country.
What specific features does the unique design of the Highscreen Zera F smartphone offer?
Wow, the Highscreen Zera F smartphone sounds intriguing with its unique design! I’m curious to know more about this new Zera line. What other exciting features does it offer? Are there any standout advancements or improvements in terms of performance, camera quality, or battery life? Also, how does it compare to other smartphones in its price range? Any insights would be greatly appreciated!
Why did Highscreen choose to focus on unique design for the Zera line? How does the unique design contribute to the overall user experience of the Highscreen Zera F smartphone?