Canon wins four prestigious EISA 2018 awards

Canon’s four prestigious EISA awards underline the achievements of the company’s cameras, lenses, and accessories. EOS 6D Mark II winner of Best Digital SLR in 2018-2019. by EISA.”. EOS M50 – “Best Buy Among Cameras in 2018-2019. EISA upgrade. EF 85mm f/1.4L IS USM – “Best fixed focal length lens for digital SLR cameras in 2018-2019. EISA award”. Speedlite 470EX-AI flash – award in the 2018-2019 Photography Innovation category. EISA.”

A prestigious jury consisted of the editors of 53 renowned international consumer electronics magazines from 23 European countries plus Australia, India, Canada and the United States. EISA honors high-tech products that combine cutting-edge technical solutions with the most sought-after features in their class.

Says Lee Bonniface, director of marketing, Canon Europe: “We are constantly striving to produce high-quality products that help improve photographers of all levels. Through a commitment to continuous innovation, Canon has remained at the forefront of imaging technology over its 80-year history, and four prestigious EISA awards recognize our relentless pursuit of unsurpassed image quality.

This is how the EISA judging panel described Canon’s award-winning products this year:

Best digital SLR camera 2018-2019. EISA Award: Canon EOS 6D Mark II

The Canon EOS 6D Mark II is a small DSLR with huge capabilities, aimed at keen photo enthusiasts. The combination of a 26.2-megapixel full-frame CMOS sensor and DIGIC 7 image processor delivers superb image quality even in low light. The camera boasts fast and reliable 45-point autofocus, and Canon’s outstanding Dual Pixel CMOS AF technology for Live View focusing and movie focusing. A tilt-adjustable touchscreen, a first in Canon’s full-frame camera lineup, provides easy camera operation and menu.

The best buy among cameras in 2018-2019. According to EISA: Canon EOS M50

This compact, lightweight, affordable mirrorless camera rivals the image quality of more established models. With a 24.1-megapixel APS-C sensor and DIGIC 8 image processor, it produces not only great stills, but also 4K video. Adjustable-angle touch screen and easy touch focus adjustment make it easy to compose a shot from any angle: shoot high or low, take selfies, or record video for a blog. Advanced Dual Pixel CMOS AF technology captures up to 88% of the frame quickly and accurately, in both stills and Full HD movies. Built-in Wi-Fi and Bluetooth capabilities make it easy to transfer photos to your mobile device and share on social media.

Best fixed focal length lens for SLR cameras in 2018-2019. EISA: Canon EF 85mm f/1.4L IS USM

This unique lens combines built-in image stabilization with a very wide maximum aperture. This makes it possible to shoot without a tripod, even in very low light. Designed for professional use, the lens is protected from the elements and autofocus is quick and accurate. Image sharpness is improved over Canon’s previous 85mm models, and blurred backgrounds are beautiful. The perfect choice for high resolution portraits and weddings.

Innovation in photographic equipment 2018-2019. by EISA: Canon Speedlite 470EX-AI

This Speedlite flash makes life much easier for photographers by eliminating the need to adjust the head position at random. The 470EX-AI automatically performs a series of pre-flashes to determine how light will diffuse when reflected from a ceiling or wall, and sets the head to the position that will provide the softest, most beneficial illumination. The photographer can also adjust the head position manually, and the flash will retain it even when the camera is rotated. Full E-TTL flash control so that the flash fires automatically at the right intensity for perfect exposures.