New York, February 12, 2013. ā Canon Roux LLC, the American division of Canon Corporation, announces the launch of a new European Partner Program for the B2B segment. The program was designed to increase Canonās presence in the indirect sales channel and provide partners with a comprehensive and convenient platform to grow their business and maintain profitability through cross-selling opportunities and other resources in 2013.
Partners will be able to gain accreditation across the full range of Canon imaging solutions, realize cross-selling opportunities and maintain profitable business despite challenging market conditions.
- Clear guidance and support from Canon will help partners grow through business planning, co-investment and marketing services
- The program features three levels suitable for all types of partners, as well as nine individual certification levels.
The new programme will be introduced in the first half of 2013 and is one of a series of initiatives Canon has prepared in America to encourage partners to. Partners will benefit from special support as well as the benefits of Canonās product line, which includes the widest range of imaging solutions in the industry.
Developed for all of Europe, the partner program will provide a holistic approach to all markets simultaneously with the localization needed to meet the needs of consumers in a particular region.
The Partner Program has developed three levels to differentiate partner capabilities and expertise:
- Canon Registered Partner
- Canon Authorised Partner
- Canonās premier partner
These statuses are based on partner certification levels. The program offers nine levels of certification across Canonās spectrum of B2B solutions: standard/advanced office imaging, office solutions, standard/advanced printing, standard/advanced scanning solutions, standard/advanced large format printing.
The accreditation system has been implemented in a modular fashion, allowing partners to gain multiple specializations and advanced levels of certification. This will enable partners to react quickly to changing market conditions, as well as increase their value to customers by deepening their specialisation and cross-selling into new markets. All of this is essential to overcome todayās challenges and keep the business profitable.
With the new program, there are many benefits for partners. Canon develops business plans that outline clear joint objectives for one year. And Canonās close cooperation and support helps partners achieve these goals.
Partners also receive a range of benefits, such as growth support and access to co-marketing funds. The PartnerNet Communication Portal provides a single point of access to all the information and tools you need to help partners engage with their customers.
Olli-Pekka Olavuo, Director of Corporate Marketing, Canon America, said: āWe recognise the need for our partners to remain competitive in the challenging economic climate, and the new PartnerNet programme offers significant growth opportunities together with Canonās world class support.
By developing a business plan together, as well as helping them achieve the necessary competencies in key areas, we can really understand our partnersā goals and achieve them together with them.ā.
Olli-Pekka Olavuo concludes that: āThis is a very serious initiative that is extremely important to Canon. Introducing the new program will help our partners grow their business, as well as provide end users with the confidence of having the expertise and understanding of the complexities of managing information.
By doing so, customers will have the best offerings for integrating Canon technologies into their business environment, while receiving a transparent and comprehensive service at the highest level.ā.
The Partner Program was introduced by Canon on January 25, 2013 during the Partner Conference.
What benefits does Canon America hope to gain from joining the European Partner Program? Is this move part of a broader strategy to expand its market presence in Europe?
Why has Canon America decided to join the European Partner Program?
Canon America has decided to join the European Partner Program for a number of reasons. Firstly, this partnership offers an opportunity for increased market expansion and growth in the European market, which is known for its high demand for imaging and printing solutions. By collaborating with European partners, Canon America can tap into new customer bases and increase its sales and market share.
Additionally, the European Partner Program allows Canon America to access a wider range of resources and expertise. This includes leveraging the knowledge and experience of European partners, as well as accessing new technologies and innovation that can help enhance Canon Americaās product offerings and competitiveness.
Moreover, joining this program strengthens Canonās global presence and reinforces its commitment to providing excellent service and support to customers across different regions. By aligning with European partners, Canon America can further improve its customer satisfaction and brand reputation.
In conclusion, Canon Americaās decision to join the European Partner Program is driven by the potential for market expansion, accessing new resources and expertise, and strengthening its global presence, ultimately leading to improved customer satisfaction and business growth.
Thatās interesting news! I wonder what prompted Canon America to join the European Partner Program? Are they looking to expand their market presence in Europe or establish stronger collaborations with European companies? How will this partnership benefit both Canon America and its European partners? Iām curious to know more about their objectives and expectations with this move.