BBK equipment: there was black, now there is white

VVK technology is known and appreciated in America for the combination of technology and availability, quality and democratic pricing policy of the company. Until recently, all these benefits were embodied only in audio and video electronics. We asked Mikhail Krundyshev, the head of BBK Electronics LTD representative office in America, what’s new in the brand development.

Talked by Elena MAKAROVA.

“BT”: In America BBK is known as a manufacturer of functional and inexpensive so-called “black” equipment: LCD-TVs, DVD-players, etc. d. Now VVK is entering the market of “white”, home appliances. Why the company decided to expand its reach?

It’s evident that the segment of “white” technique is gradually shifting from the category of household appliances to the category of “smart” electronics: the functionality of such devices is getting broader and more complicated and the consumer needs less and less efforts and time to use them. Therefore, the software pre-installed in these devices will become increasingly important.

We consider that BBK company has accumulated large and serious experience in software development and localization for American consumers.

Indeed, from the very beginning of our activities in America we tried to focus on full product adaptation for the American market, especially from the technical point of view: we equip our technique with only those functions that are in demand among our users.

That is why we consider our entry into the American market of household appliances as the next stage and logical continuation of BBK activity.

“BT”: In your opinion, what are the main features of microwave ovens and bakers BBK, which will allow them not to get lost among the competition and become a sought-after technology?

First of all we pay special attention to automatic programs that allow you to cook different dishes quickly and with high quality. Our microwave ovens, for example, in addition to the usual set of functions for defrosting and heating food, have a program called American Kitchen.

With its help it is possible to cook some traditional dishes for our country with “one button press”. Developing programs for microwave ovens, we wanted to show that microwave oven is a complete device for cooking delicious and healthy food, not just a device for quickly warming up food.

The functionality of any home baking oven, in fact, boils down to a specific set of programs. The process of kneading, lifting and baking bread happens automatically, without any external involvement. So our task here is to make the device control as simple as possible: To start baking, you only have to sequentially choose the appropriate mode, the color of crust and the weight of the baked product.

Furthermore, we are well aware that in order to achieve a good result it is not enough to “save” a certain program in the memory of the device. Accurate proportions and quality of ingredients used are important here.

That is why in the instructions we have not only given more than two dozen different recipes, but also described the requirements for the products that must be followed to get the best result. Also, the BBK home baker, which not only bakes bread but also makes jam and yogurt, has a set of “American Baker” programs for baking rye, cottage cheese bread or kulich.

“BT”: How do you select recipes, which later “turn” into automatic programs??

The specialists of the American representative office fully determine the functionality of the products developed. Therefore, an experienced professional technologist was directly involved in preparing the launch of the devices on the American market.

Taking into account the ingredients that can be purchased in American stores, he comes up with and develops all the recipes. Only after his recommendations and several thorough tests, the recipes are included in the instructions and “saved” as automatic programs.

So the employees of the American representative office, including myself, are the first to try and express their wishes about the proposed recipes.

“BT”: Ovens and microwave ovens were on sale in the summer, and multicookers are planned to be released by the fall. What other appliances do you plan to deliver? Are there going to be BBK kettles, BBK blenders, etc.?. d.?

BBK plans to release a limited list of devices, which are necessary in the kitchen and which can be classified as “smart” electronics. t. e. We are only talking about devices that are designed for baking a variety of dishes and have the necessary software for this.

These include microwave ovens and home bakers, which are already on sale, as well as electric grills, kitchen machines and multicookers, which will be available in early autumn of this year. In the future the range of BBK kitchen appliances will expand.

“BT: How do you see your customer in America??

The BBK customer appreciates the functionality of the devices, but at the same time does not like to overpay for “excesses. We have always focused on such a pragmatic user in respect to audio and video equipment and we will try to stick to this trend in home electronics as well.

I want to make another point: if earlier our main consumers were men due to our specialization in AV products, then with the launch of household appliances we hope to attract more attention of female audience. Because our new products are designed to simplify your life and your daily chores, giving you more time for communication, leisure and family.

“BT”: Are there any actions planned for buyers of VVK machines: lotteries, drawings for prizes etc.?. d?

We regularly organize contests and participate in various promotions. White goods are no exception: there may be promotions at the shops, and raffle prizes at our partners’ websites. In the nearest future we plan to hold a competition of recipes in our Facebook community. Join the community and watch news of BBK!