ASUS presents the new ZenFone 5

On February 27, 2018, at MWC in Barcelona, ASUS unveiled the ZenFone 5, a next-generation smartphone endowed with a 6.2-inch screen, a dual camera and – for the first time in the ZenFone line – elements of artificial intelligence. ZenFone 5 is a revolutionary breakthrough in mobile photography, making it easier than ever to capture the moment and get the perfect shot.

– AI Scene Detection with Artificial Intelligence quickly analyzes your subject and matches it to 16 different scene types to optimize camera settings accordingly and get the best possible shot of anything, from a beautiful sunset to a cute kitten. The result is perfect photos every time without too much effort or tedious changing settings. Analyzing large amounts of data, the ZenFone 5 smartphone continuously improves its scene recognition algorithm to make photos more beautiful every time.

– AI Photo Learning allows users to teach their ZenFone 5 smartphone what kind of photos they prefer. Camera settings are automatically adjusted based on user input, so future photos will look just the way you like and reflect your unique style.

– Real-time Portrait function allows ZenFone 5 smartphone users to take portraits that look like professional photos, but without the tedious torture of camera settings. Real-time Portrait Artificial Intelligence technology ensures that the subject is in focus and the background has depth. Creating an artistic bokeh effect with depth of field analysis. To emphasize the focus on the main subject, Real-time Portrait engages both cameras simultaneously. Photos like those taken with a professional DSLR camera.

– Real-time Beautification function turns ZenFone 5 into a personal makeup artist. AI Beautification technology analyzes 365 points on the user’s face and applies personalized portrait enhancement technology to the resulting image, based on analysis of over 2 million possible enhancements. Real-time Beautification works with any face, regardless of age, shape, skin color or gender – and the result is always gorgeous and completely natural. The technology is capable of effectively enhancing the user’s portrait even while streaming video.

– Pro mode in the smartphone ZenFone 5 is for those users who like to customize all the camera settings, including white balance, exposure, focus, ISO and shutter speed from 1/10000 to 32 seconds. RAW files support makes ZenFone 5 the ideal choice for those who like to work with photo editors.

Ultimate performance

The heart of the smartphone ZenFone 5 – the latest octa-core platform for mobile Qualcomm Snapdragon 636, built on 14-nanometer technological process 64-bit . Up to 6GB RAM. The on-chip performance of this system is 40% better than the previous Snapdragon 630 platform. The graphics core performance is up to 10 percent faster, while the superior power efficiency of the Snapdragon 630. The graphics core gets up to 10 percent faster, while the device’s excellent power efficiency remains intact.

The Snapdragon 636 processor’s support for the AI platform makes it possible to equip the ZenFone 5 with a range of AI-enabled technologies. Get an instant burst of power with ZenFone 5, featuring exclusive ASUS AI Boost technology, which optimizes performance for gaming and other demanding tasks.

ZenFone 5 is packed with four 0.06mm thick carbon fiber wafers that efficiently dissipate heat and keep the system running cool.

ZenFone 5 has a 3,300mAh battery with ASUS BoostMaster fast charging feature. AI Charging technology extends the life of the battery and protects it reliably. This technology monitors and remembers how the user usually charges his smartphone and optimizes the charging process accordingly, thereby prolonging battery life.

To maximize convenience and connectivity, the ZenFone 5 smartphone features dual SIM card slots with support for 4G LTE and Dual VoLTE DSDV technology, allowing both SIM cards to function simultaneously in standby mode and support high definition voice calls on 4G LTE networks for both SIM cards.

Brilliant display

With an ultra-thin bezel, the 6.2-inch ZenFone 5 is as compact as a standard 5.5-inch smartphone. Ergonomic design doesn’t look bulky and fits comfortably in your hand. Huge 6.2-inch Full-HD+ screen covers 90% of the smartphone’s front surface. Enclosure enclosed in glass panels with rounded edges 2.5D . The ZenFone 5 display supports the color space DCI-P3, so the colors are always rich, and the images are realistic. Photos, videos and movies look better than ever on ZenFone 5.

ZenFone 5 smartphone’s display is equipped with smart technologies that ensure comfortable interaction with the screen. “Smart” sensors adjust the color temperature of the image depending on the type of lighting, so that in any environment colors remain realistic, and reading from the screen – the most comfortable.

The smartphone screen is known to dim if you don’t touch it for a while. This feature can be inconvenient, for example, when the user reads text from the screen for a long time. Thanks to the new feature Smart Screen On with the smartphone ZenFone 5 this does not happen – the device display does not go to sleep mode, if “sees” that the user is still looking at the screen.

Great sound

ZenFone 5 smartphone features two five-magnetic speakers for rich and powerful sound. Two smart amplifiers deliver maximum sound volume without risking the speakers themselves. ZenFone 5 smartphone supports 24-bit/192 kHz audio format – four times better than CD quality. ZenFone 5 comes with headphones for maximum convenience, capable of high resolution digital sound. ZenFone 5 smartphone supports DTS Headphone:X virtual surround sound 7.1 for a fully immersive movie and gaming experience.

Smart technology

Artificial intelligence elements improve all aspects of interaction with the smartphone ZenFone 5, turning the gadget into a truly “smart” companion. The phone is easy to unlock with facial recognition or the fingerprint scanner, which works in as little as 0.3 seconds. With integrated NFC, it’s easy to securely transact with Google Pay.

The smart AI Ringtone feature adjusts ringtone volume to the surroundings, so the user won’t miss an important call on a busy street or in a noisy restaurant, and a nighttime incoming call will sound much quieter than during the day and won’t wake up the whole house.

The fun ZeniMoji feature allows the ZenFone 5 smartphone user to choose a cute animated avatar that will mimic his speech, facial expression and head movements. The fun ZeniMoji avatars can be used in both video and text chats as well as during video streaming.