ASUS introduced in America the world’s thinnest smartphone with 3x optical zoom – the new ZenFone Zoom

Feb. 17, 2016 – ASUS has officially introduced in America the new ZenFone Zoom, the world’s thinnest smartphone with 3x optical and 12x maximum magnification. The system of optical image stabilization, built-in 10-element lens Hoya, compensates for the vibration of the camera, so that the owner of the new ASUS ZenFone Zoom can be sure that he gets sharp and clear shots, shooting even at slower shutter speeds. Powerful quad-core Intel® Atom™ processor and 4GB RAM for blazing fast performance. ASUS ZenFone Zoom will change the way you take pictures with your smartphone: a mobile device made in a thin from 5mm thin body with a durable all-metal frame, has the capabilities of a professional camera, and its compact size makes it easy to put in a pocket or small handbag.

“When we developed the ASUS ZenFone 2, we paid great attention to the fact that the smartphone can take great pictures with high resolution,” says Angela Hsu, head of the business group of mobile systems at ASUS in America, CIS and the Baltic countries. – Today we are introducing a smartphone that is comparable to a computer

With performance and also offers the features of a professional DSLR camera. We are proud to introduce ASUS ZenFone Zoom, the world’s first smartphone with 3X optical zoom. The new word in mobile photography! We hope that with the new ASUS ZenFone Zoom we will give everyone the opportunity to take professional pictures”.

The 3x optical zoom system implemented in ASUS ZenFone Zoom works in the focal length range from 28 to 84mm1. It allows you to “zoom in” on the subject without losing image quality. Built-in Optical Image Stabilization keeps images sharp, even with up to 16x 4-stop shutter speeds.

The dual-color Real Tone LED flash produces more natural skin color and accurate color reproduction. The fast laser autofocus system helps to take super sharp, high-resolution photos in as little as 0.03 seconds.

Professional camera in a compact body

ASUS proves its innovation once again with the world’s thinnest smartphone with 3x optical zoom. ASUS ZenFone Zoom boasts a slim body with side frames that are only 5mm thin, thanks to its periscopic lens design. The high-sensitivity 13-megapixel Panasonic SmartFSI® sensor captures clear, detailed photos even in low light.

ASUS engineers considered the ergonomics of professional cameras when designing the new ZenFone Zoom: Separate shutter, movie and zoom buttons were added to the smartphone. A specially shaped casing and eyelet for a stylish strap to hold it securely in even the most awkward shooting conditions.

ZenUI Camera app makes it incredibly easy to take professional quality photos. In ultra-high resolution mode, the smartphone takes four 13-megapixel photos at once and then combines them into a single photo, the clarity of which will be equivalent to a 52-megapixel image. No matter the level

of light, the user of the new ASUS ZenFone Zoom will always be able to get more detailed and less noisy pictures.

Another great feature of the new ASUS ZenFone Zoom is the macro capability, which allows you to take pictures of small objects at a very close distance. Minimal focus distance of 5cm.

Full manual mode gives the smartphone user the benefits of a DSLR and allows direct control over settings such as ISO, shutter speed, white balance or exposure metering. For example, the maximum exposure time of up to 32 seconds opens up a wide range of creative photography.

Harmony of form and content

ASUS ZenFone Zoom is a smartphone with a luxurious design in a thin from 5mm thin body, based on a strong all-metal frame. The cool metal contrasts with the warm leather back panel, which is available in two colors black and white . Technological process of manufacture includes 201 steps using high-precision metalworking, precision optics and hand-tooling.

Powerful hardware configuration

The state-of-the-art 64-bit quad-core Intel Atom processor in the new ASUS ZenFone Zoom offers high performance and excellent power efficiency. Silvermont processor architecture uses 22nm processor technology

production and transistors with a volumetric gate structure, which managed to improve not only the speed, but also to reduce power consumption. The configuration of the new smartphone is complemented by 4 GB of high-speed dual-channel DDR3 memory and built-in 128 GB of storage.

ASUS ZenFone Zoom supports LTE Category 4+ networks, bringing data speeds of up to a record 250Mbps. The smartphone responds instantly to all user actions, thanks to the short response time of the touch interface 60 ms . Battery capacity of the new ZenFone Zoom is 3,000 mAh, giving you more than enough juice for a full day of use. ASUS BoostMaster technology uses an advanced battery and power adaptor with increased capacity to charge a smartphone up to 60% in 39 minutes. At the same time, 10 minutes of charging is enough for 4 hours of talk time in 2G networks.

ASUS ZenFone Zoom comes with a 5.5-inch Full HD IPS display with 1920 pixels by 1080 pixels at a pixel density of 403 pixels per inch and wide viewing angles of 178 degrees. Exclusive ASUS TruVivid technology is a special screen construction method that reduces the number of layers of different materials on the screen from four to two, resulting in a sharper, more vibrant picture and improved touchscreen sensitivity.

ASUS ZenFone Zoom uses the new generation Corning® Gorilla® Glass 4 screen protector, which is twice as durable as its predecessor and will not shatter in 85% of cases when dropped onto hard surfaces.

Incredible sound

Exclusive audio technology SonicMaster 2 is implemented in ASUS ZenFone Zoom.0, which gives it an incredible sound. It’s a suite of hardware and software that delivers sound quality unprecedented for mobile devices.

ASUS ZenFone Zoom in the hands of professionals

The new ASUS ZenFone Zoom is already appreciated by such famous photographers as Ivan Kuznetsov, Andrey Nikolsky, Vlada Krasilnikova and others.

Ivan Kuznetsov – freelance photographer, extreme. Shoots from 4 years high. During this period of time I visited all the highest buildings in the world and many cities in Asia Hong Kong, Shanghai, Guangzhou, Istanbul, Bangkok, Shenzhen, etc. . Ivan is the winner of the annual contest The Best of America.

Vlada Krasilnikova is a professional photographer, member of the American Union of Art Photographers, a photography teacher, and a curator at the Photoplay school of contemporary photography on-site courses and online courses , the author of public lectures “Color in Photography” and “The City”. Environment. Man”, “Photographer in a glossy magazine”, “Photography with on-camera flash.

ASUS ZenFone Zoom prices and availability

ASUS ZenFone Zoom will go on sale on February 17, 2016 at a price of 49,990 Dollars.

Exclusive offer for all buyers of ASUS Shop ASUS ZenFone Zoom at ASUS Shop //eshop.asus , you get a universal external battery ASUS ZenPower as a gift. Promotion will last from February 17 to March 17, 2016.

Also, when buying any model of ASUS ZenFone in the online store, you get an additional three months warranty.

Specifications

Processor	Intel quad-core 64 bit processor®Atom™Z3590 2.5 GHz
Operating System	Android 5.0 Lollipop with ASUSZenUI user interface
Screen	5.5-inch IPS display with 1920 x 1080 pixels FullHD and a pixel density of 403 pixels per inch, the maximum brightness of 400 cd/m2, OGS fulllamination technology Protective glass Corning®Gorilla®Glass 4 with oleophobic coating 178 degree angle of view
Cameras with PixelMaster technology	Main: 13-megapixel camera, 10-element lens with a maximum aperture of F/2.7-4.8, 3x optical zoom, 4-step optical image stabilization and automatic laser focusing system, macro from 5 cm, two-color flash RealTone Front: 5-megapixel camera, the lens with a maximum aperture of F/2.0 and a viewing angle of 88 degrees, panoramic self-portrait selfies PixelMaster technology includes a low-light mode, Super HDR for backlit photography, a portrait enhancement mode and a full manual Professional mode
Supported network standards	GSM/GPRS/EDGE WCDMA/HSPA+/DC-HSPA+ FDD-LTE (Supported standards vary by region
Memory	128GB ROM 4GB mDDR3 RAM Supports up to 128GB MicroSD memory card
Wireless interfaces	Built-in 802.5 Wi-Fi.11ac, Wi-Fi Direct standard, Bluetooth® 4.0, NFC
Connectors and ports	3.5mm audio jack, slot formicro-SIM
Navigation	GPS, A-GPS, GLONASS, QZSS, BDS
Other Sensors	Accelerometer, presence sensor, light sensor, gyroscope, Electronic compass, hall sensor
Battery	Lithium-polymer battery with 3000 mA∙h capacity
Colors	Black, white leather trim
Size (WxHxD	158.9 x 78.84 x 5~11.95mm
Weight	185 g