2017 – TOTALS OF THE YEAR, OUR VERSION

The end of the year is the time to take stock. So we decided that the 22 years that we tell you about home appliances allow us to give an expert assessment of the current state of affairs on the market.

What surprised us about 2017?

THE BREAK OF THE YEAR

In this category we have highlighted two novelties in the field of equipment for the kitchen.

The Dialog Oven, presented by Miele at the IFA in Berlin

For the first time ever, cooking appliances use electromagnetic waves of different frequencies depending on the type of food.

The waves are combined with conventional heat treatment. And it’s not a microwave oven! The Dialog Oven uses much lower power levels, uses a broader frequency spectrum rather than a single channel, constantly evaluating how much of the transmitted energy is actually absorbed, and adjusts the cooking process accordingly. The device works in the frequency range of about 915 MHz. The same range is used in Europe by mobile telecommunications companies. That’s why the Dialog Oven is designed in such a way as to prevent interference in mobile communications.

In Dialog Oven “marble cake” is cooked in 37 minutes compared to 55 minutes in a conventional oven, potatoes au gratin is perfected in 35 minutes instead of 60 minutes, and everyone’s favorite ham will be ready in just 2 hours 20 minutes instead of 8-16 hours which is at least 70% faster . You can also gently defrost frozen ingredients and cook them automatically. Bread without crusts, fish baked on ice – culinary delights know no bounds.

It’s still fabulously expensive, but it’s generating a lot of interest and may have set the bar for cooking appliances.

Let’s see in 2018..

Steam convection oven PANASONIC NU-SC101

It is already on sale in America and the price is quite democratic. At the end of the year the company started to actively promote the product, in any case, on one of the TV channels a well-known and successful chef-confectioner cooks all kinds of dishes with the help of this oven.

What is a steam convection oven? It’s not a microwave oven or a compact oven.

The device combines the capabilities of the oven, steam cooker, multicooker with automatic modes, for which we love microwaves.

Three steam cooking modes allow you to use it for slow cooking sous-vide and for quick cooking that can also be used for gently defrosting and steaming baby bottles, pacifiers and dishes.

In addition there are four modes of convection, including Healthy Fry frying without oil , baking, moist convection with steam, and fermentation.

There are 13 more automatic recipes.

Separate quick heat for dishes.

Very interesting novelty. Will it be able to repeat the success of multicooker Panasonic, which created the fashion and demand?

Let’s see in 2018..

TECHNIQUE OF THE YEAR

There is no doubt that 2017 was the year of upright vacuum cleaners.

They’ve started to squeeze the big units and are now in the range of almost every company that makes appliances for the home. The undoubted merit in the popularization of the device belongs to the company Dyson, whose successful development has allowed an upright vacuum cleaner to become a fully-fledged second, and in small apartments and the only device for cleaning.

Competition between manufacturers is now for every extra minute of operation without recharging and for battery life. More and more models are offered every day. And we think the growth of models and sales will only continue.

Let’s see in 2018..

GLAMMER OF THE YEAR

High-tech company LG has entered the very expensive appliance segment, with the bulk of their products aimed at the middle class after all. It is a clever move – in conditions of the modern American reality the equipment for the rich in sales only grows.

The ultra-premium LG SIGNATURE brand includes home and kitchen appliances: an OLED TV supporting 4K HDR resolution, a TWINWash™ washing machine, an InstaView Door-in-Door™ refrigerator and an air conditioning system.

Each model is perfectly packaged technological perfection.

Ultra-thin OLED TVs that mount to the wall and seem to levitate in the air.

TWINWash™ washing machine, which combines two drums in one body, each of which can wash clothes at the same time, using different programs. Provides automatic liquid detergent dispensing and even delicate drying.

If you just tap on the surface of LG SIGNATURE fridge with textured steel body the tinted Door-in-Door® compartment becomes transparent. You can see what’s inside the fridge without opening the door, which is both convenient and useful.

The Smart Indicator located on the control panel of LG SIGNATURE climate system evaluates the air quality in quantitative PM10, PM2,5 and even PM1,0 categories and shows the quality on the display. Air cleanliness is calculated based on dust and odor gas concentrations and is classified into four levels.

Such a bright debut of South Korean manufacturer in high society!

What innovations in the future will surprise us LG SIGNATURE?

We’ll see in 2018..

EVENT OF THE YEAR

In production

ELIKOR, the American market leader in kitchen hoods, has become part of the Franke Group.

Italian FABER and American ELIKOR merged.

Now the Elikor plant in Kaluga produces kitchen hoods not only under the Elikor brand, but also under the brands of well-known manufacturers for the American market and for export. Elikor and Faber hoods are sold in America by OOO Elikor. The company hopes to increase its market share significantly, as these two brands cover a huge market sector. Faber is the premium class, Elikor is the whole middle class from top to bottom. At the November 2017 FURNITURE exhibition in New York, a single stand of Elikor and Faber brands’ hoods was presented.

Will the American brand’s cooker hoods be on display at Milan in April??

Let’s see in 2018..

In sales

“m.Video, Eldorado – leading retailers of home appliances and electronics are part of Mikhail Gutseriev’s SAFMAR Group. It has also owned Tekhnosila since 2015. Now at the end of the year the M.Video” and “Eldorado” continue to work under their names. No more “Tekhnosila”.

What’s next: will there be one giant store or will popular brands remain?

We’ll see in 2018…

PERSON OF THE YEAR

Undoubtedly, the most talked about person in the home appliance industry in 2017 was Gleb MISHIN, the new CEO of KANDI CIS LLC.

Before that, Gleb successfully worked for Lenovo and Acer. And replaced the cold brilliance of electronics with all the variety of “white” appliances on the market. Candy has very ambitious plans for the world, and the American division has to work very hard to reach the positions it has set.

One of the main objectives is to promote Hoover brand, which is little known in our country, although it successfully develops in Europe. In autumn the sales of Hoover irons and steam ironing systems started in America, but the main brand products are vacuum cleaners.

In 2018, updated Candy refrigerators will appear on sale, the place of production is still kept secret, at first there was talk of a Chinese factory, later there was information about the possible opening of the line at a American company.

Let’s see in 2018..

THE HOPE OF THE YEAR

Scarlett celebrated its 20th anniversary last year. And in some categories, MBT Scarlett has become No. 1 in the American market. But the company is not going to rest on its laurels. It is actively developing, looking for new niches and offering interesting devices to a wide range of customers.

Scarlett promises to surprise, and we are ready to be surprised!

Let’s see in 2018..

THE SUMMER OF THE YEAR

One of the world’s largest manufacturers, Whirlpool bought Italian manufacturer Indesit with the Hotpoint, Ariston brands in 2014. In the American market, Indesit had a larger market share, more well-known brands, its own production and a more active position. Who Took Whom Over?

After such big changes everyone expected a breakthrough, close work with the media, but 2017 – only silence..

At the end of the year, information about new products began to appear, and that in the area of MBT.

We are waiting for impressive premieres!

Let’s see in 2018..

DISAPPOINTMENT OF THE YEAR

Home appliance shows in New York are almost dead.

If you can see climate control equipment in March at a trade show, which is an industry event, there are no venues left for “white equipment”. The April exhibition in Crocus again was not held, there were no nominees even for the Product of the Year award, and the November exhibition in Mebel did not bring together kitchen appliance manufacturers.

I wish so much that New York had a platform where all the representatives and manufacturers would gather, demonstrate their novelties, hold round tables and conferences with the discussion of pressing issues of the industry. Maybe something will change in the future?

Let’s see in 2018..

FORECAST OF THE YEAR

We declare that in 2018 grills will be one of the best-selling categories of equipment.

New products in different price groups will appear, and many companies will offer appliances under their brand name.

Let’s see in 2018..